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Pardot: Connection guide

Connect Pardot to Funnel with your Business Unit ID.

In order to connect a new Pardot data source you will need your Business Unit-ID.

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Your business unit ID begins with "0Uv" and is 18 characters long. For more information please refer to this link.

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Additionally, you need read access to the object you want to retrieve.
For connecting a Prospect report you also need "Configure Fields" permission. This is for us to be able to retrieve custom fields.

See more below:

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Sign-in succeeds, but connecting fails when Pardot data is fetched

What you see: The Salesforce sign-in step shows a green check, but the connection then fails with an error when Funnel tries to fetch your Pardot data.

Why it happens: Since 28 August 2025, Salesforce requires an org admin to pre-approve connected apps before other users can authorize them. Without that approval, the sign-in still succeeds, but Salesforce blocks Funnel's requests for Pardot data.

What to do: Ask your Salesforce admin to approve Funnel under Setup > Connected Apps > Manage Connected Apps. Then connect the data source again.

Users who sign in to Salesforce with single sign-on (SSO) only can connect Pardot as usual.

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