Content
Overview
Funnel imports data from Mixpanel's Data Export API, each row contains an event with its properties and the number of times that event fired that day.
Please note that all fields selected when connecting a Mixpanel data source will be treated as dimensions.
Dimensions
We support the properties Mixpanel sends by default with all custom events as well as properties belonging to Mixpanel messages. These default properties are listed below.
App version
Bluetooth enabled
Bluetooth version
Browser
Browser version
Campaign ID
Carrier
City
Country
Current URL
Delivery ID
Device
Device ID
Distinct ID
Event
Google Play services
Initial referrer
Initial referring domain
Keyword
Manufacturer
Message ID
Message name
Message type
Model
Operating system
Operating system version
Radio
Region
Screen DPI
Screen height
Screen width
Search engine
UTM campaign
UTM content
UTM medium
UTM source
UTM term
User ID
Wifi
We also allow selecting custom properties that has been active within the last 30 days, these are listed in the wizard when creating a Mixpanel data source in Funnel.
Metrics
Event count is the main metric, it's used to create the metrics below and can be used to create many other types of derived metrics in Funnel.
Event count
Pre-made derived metrics
Emails sent
Inbound app links
Messages bounced
Messages marked spam
Messages opened
Messages sent
Messages suppressed
Messages unsubscribed
Outbound app links