If your use case requires Marketo data in Funnel, you can request it via a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Data Availability and Limitations
Funnel integrates with Marketo using the Marketo Bulk Extract API. While this enables access to large datasets, there are some important limitations to be aware of.
Not Supported
The Marketo API does not support (or Funnel does not ingest):
Data Value Change events (Activity Type ID 13)
These dramatically increase data volumes and can cause performance and usability issues. * Guaranteed 1:1 parity with Marketo UI reporting
Attribution models differ between the API and the UI, which may result in small discrepancies. * Unlimited historical backfills
Marketo applies data retention limits for certain activity types, which restrict how far back data can be retrieved.
Supported Report Types
Leads Report
Dimensions
Created At
Id
Marketo GUID
Salesforce Lead ID (sfdcleadid)
Email
Company
Title
Job Function
Responsibility Level
Industry
Subindustry
Normalized Website
Business Size
Number of Employees
Number of Opportunities
Country
Persona
Lifecycle Dates
Date Became MQL
Date Became SAL
Date Became SQL
Date Became Customer
Revenue
ARR
Attribution
UTM Source
UTM Medium
UTM Campaign
UTM Content
UTM Term
Activities Report
Dimensions
Marketo GUID
Lead ID
Activity Date
Activity Type ID
Campaign ID
Primary Attribute Value ID
Primary Attribute Value
This report typically includes activities such as:
Email sends, opens, and clicks
Form submissions
Campaign interactions
(Exact activity types depend on API availability and volume constraints.)
Things We’ll Need From You
To assess feasibility and scope, we’ll need some additional details:
Leads volume
How many total leads are in your Marketo instance?
Activity volume
Roughly how many events (opens, clicks, submissions, and so on) occur on a typical day?
Data requirements
Which reports and fields are essential vs. “nice to have”?
API limits
Your daily Marketo API quota, if known.
Once we have this information, our team can evaluate the dataset size, API usage, and next steps.
How to request this data
To request Marketo data, submit a data request (see link here for instructions) or select the Marketo tile marked custom after enabling Show custom connectors.