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App Store Connect: Dimensions and metrics

Dimensions and metrics available for App Store Connect data requests in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

Submit a data request. See Request new data in Funnel.

Business or Enterprise plan

Summary Sales Report

  • Provider: Service provider in your reports (typically Apple).

  • Provider Country: Service provider country code (typically U.S.).

  • SKU: Product identifier provided by you during app setup.

  • Developer: Provider name provided by you during the initial account setup.

  • Name: App name provided by you during app setup.

  • Version: Version number provided by you during app setup.

  • Product Type Identifier: Defines the type of transaction (for example, initial download or update). Learn about product type identifiers.

  • Units: Aggregated number of units. Negative values indicate refunds, or CMB credits for previously purchased apps when the CMB column shows CMB-C. A value of 0 may indicate a partial refund.

  • Developer Proceeds (per unit): Amount you receive per unit. This is the customer price minus applicable taxes and Apple's commission, per Schedule 2 of your Paid Applications Agreement.

  • Begin Date: Start date of report.

  • End Date: End date of report.

  • Customer Currency: Three-character ISO code indicating the customer's currency.

  • Country Code: Two-character ISO country code indicating the App Store country or region through which the purchase was made.

  • Currency of Proceeds: The currency in which the customer is paid.

  • Apple Identifier: Your app's Apple ID.

  • Customer Price: The price per unit billed to the customer, which you set for your app or in-app purchase in App Store Connect. The customer price is inclusive of any applicable taxes we collect and remit per Schedule 2 of the Paid Applications Agreement. Negative values indicate refunds or CMB credits for previously purchased apps when the CMB column shows CMB-C.

  • Promo Code: If the transaction was part of a promotion, this field will contain a value. This field is empty for all non-promotional items.

  • Parent Identifier: SKU of the app associated with the in-app purchase.

  • Subscription: Defines whether an auto-renewable subscription is new or a renewal. When a previous subscriber resubscribes, it is classified as a renewal.

  • Period: Defines the duration of an auto-renewable subscription purchase: 7 days, 1 month, 2 months, 3 months, 6 months, and 1 year.

  • Category: Indicates the primary category of the app, such as Games.

  • CMB: If the transaction completes an app bundle, this field will contain a value of CMB. App credits for completed bundles will show a value of CMB-C. Otherwise this field is blank.

  • Supported Platforms: List of platforms that your app supports: iOS, tvOS, iOS and tvOS, or macOS.

  • Device: Type of device used for purchase or redownload: iPhone, iPad, Apple TV, iPod touch, or Desktop.

  • Preserved Pricing: For Renew events, if the price is preserved then this field equals Yes. Otherwise, it is blank.

  • Proceeds Reason: If a subscription is active for more than a year, you receive 85% of the customer price (minus applicable taxes) and this field equals Rate After One Year. Otherwise, you receive 70% and the field is blank.

  • Client: Indicates where the purchase happened: App Store for iMessage, News, or blank.

  • Order Type: For introductory or subscription offers, displays the type of transaction: Pay Up Front or Pay As You Go. For pre-orders, indicates whether a purchase originated from a pre-order. For promotional offers, displays the order ID. For offer codes, displays the offer code reference name you entered in App Store Connect when setting up the subscription offer.

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