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Amazon Attribution: Dimensions and metrics

Dimensions and metrics available for Amazon Attribution data requests in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

Submit a data request. See Request new data in Funnel.

Business or Enterprise plan

Performance Report

Dimensions

  • Ad Group ID

  • Advertiser Name

  • Campaign ID

  • Creative ID

  • Publisher

Metrics

  • Click-throughs

  • Attributed Detail Page Views Clicks 14d

  • Attributed Add To Cart Clicks 14d

  • Attributed Purchases 14d

  • Units Sold 14d

  • Attributed Sales 14d

  • Attributed Total Detail Page Views Clicks 14d

  • Attributed Total Add To Cart Clicks 14d

  • Attributed Total Purchases 14d

  • Total Units Sold 14d

  • Total Attributed Sales 14d

  • Kindle Edition Normalized Pages Read 14d

  • Kindle Edition Normalized Pages Royalties 14d

Products Report

Dimensions

  • Campaign ID

  • Ad Group ID

  • Publisher

  • Product Name

  • Product Group

  • Product Category

  • Product Subcategory

  • Brand Name

  • Product ASIN

  • Product Conversion Type

Metrics

  • Attributed Detail Page Views Clicks 14d

  • Attributed Add To Cart Clicks 14d

  • Attributed Purchases 14d

  • Units Sold 14d

  • Attributed Sales 14d

  • Brand Halo Detail Page Views Clicks 14d

  • Brand Halo Attributed Add To Cart Clicks 14d

  • Brand Halo Attributed Purchases 14d

  • Brand Halo Units Sold 14d

  • Brand Halo Attributed Sales 14d

  • Attributed New To Brand Purchases 14d

  • Attributed New To Brand Units Sold 14d

  • Attributed New To Brand Sales 14d

  • Brand Halo New To Brand Purchases 14d

  • Brand Halo New To Brand Units Sold 14d

  • Brand Halo New To Brand Sales 14d

  • Kindle Edition Normalized Pages Read 14d

  • Kindle Edition Normalized Pages Royalties 14d

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