Amazon Ads - Troubleshooting

Common issues when connecting and downloading Amazon Ads data

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Written by Funnel
Updated over a week ago

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Connect issues

Verify Your Account Type

Only seller and vendor account types are associated with the Sponsored Ads APIs (Sponsored Product, Sponsored Display, Sponsored Brands and Sponsored Video).
Accounts with type agency, are available via the Amazon DSP core connector.

Ensuring Amazon Account Connection

Contact the admin/owner of the Amazon account and confirm that you have been granted access and given the correct permissions to the Amazon Account you want to connect in Funnel.
- For vendors or authors, user management can be handled under the user management page.
- Sellers should navigate to their Seller Central user permissions page.


To be able to connect and download data using the Amazon Ads connector in Funnel, the Amazon user needs to have one out of the following two permission levels:

  • Admin

  • Editor

Note that the Viewer permission level does not suffice

Sponsored Display Data Source Connect Issues

If your Sponsored Display data source gets the following error:

"Targeting strategies are not supported for report API in marketplace: {region}" means that Sponsored Display data isn't available in your marketplace region.

If you receive the above error, make sure that you selected the correct account when you connected the data source.
Read more about Sponsored Display data here.

Sponsored Brands Search Terms Reports Connect Issues

The Amazon Advertising API does not currently support search terms reports for product-targeted Sponsored Brands campaigns.

Data mismatches

Data mismatches Funnel and Amazon Ads console

According to the Amazon Ads API documentation, discrepancies (up to 5%) between the advertising console and Funnel may occur. These are expected due to differences in the traffic validation and data refresh processes.
Initial impression and click data is available using the API within 12 hours. Note that small changes to impression and click data may happen up to three days after the initial click date due to the traffic validation process.

Initial conversion data is available within 24 hours, but may change as part of the restatement process. Restatements of conversion data occur 1, 7, and 28 days after the conversion event. Because conversions are reported on the date of the ad interaction, restatement includes all dates in your attribution window. For example, if your attribution window is 14 days, restatement can update attribution up to 42 days (14 plus 28) after the report date.

Absent Campaigns in Sponsored Product reports

Sponsored Products reports will only return values for Campaigns that contain records with performance activity, for example Clicks, Impressions, or Attributed Purchases during the specified time period.

Sponsored Brands report retrieval using KDP profiles

The Kindle Direct Publishing (KDP) profiles cannot currently request reports for Sponsored Brands campaigns using the API. Authors should use the advertising console to download reporting data.

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