Prerequisites for setting up Google Ads Conversion Upload with Funnel Activate

Before setting up a Google Ads conversion upload with Funnel Activate, make sure the following prerequisites are completed.

This article outlines:

The same principles apply to other Activate conversion uploads, but this guide focuses specifically on Google Ads.

Your conversion data must be available in Funnel before you can activate a Google Ads upload.

Your data can be connected through:

After connecting, confirm that your dataset includes:

At least one Google-supported user identifier:

And:

Before activating the upload, create a conversion action in Google Ads that will receive the data.

We recommend duplicating an existing conversion action to make comparison easier.

In Google Ads:

Rename it clearly, for example:
“Purchase – Funnel Activate Test”

Edit the duplicated conversion action and:

Using a secondary action ensures:

Make sure the conversion action is saved and visible in the Conversions overview.

Once the prerequisites above are complete:

After activation, monitor the first successful sync to ensure data is delivered.

To properly evaluate performance, run a parallel test.

Keep:

Let both run in parallel for at least 7 days.
If you have long sales cycles or delayed conversions, extend the period accordingly.

In Google Ads, go to Goals → Conversions → Summary

Compare:

A successful Activate setup will typically show: