Universal Analytics is coming to an end in the summer of 2023 and is being replaced with Google Analytics 4. For marketing teams, this creates a challenge if they want to keep reporting on performance across both platforms, for instance when carrying out a year-on-year analysis. With Funnel, it is possible to import and store both your UA and GA4 data at the same time and create custom fields to seamlessly report on data across both platforms without overlap, and without having to use SQL.

Even though the data models of Universal Analytics & Google Analytics 4 are significantly different, there are a number of fields that behave in the same way across both platforms, and therefore can be harmonized.

This article includes a mapping table between fields supported by Funnel for Universal Analytics and Google Analytics 4 that you can use as a blueprint. If you want to see a step-by-step guide on how you can harmonize these fields & manage overlapping data, see this help article.

Not a Funnel customer yet and need help with your Google Analytics reporting migration? Visit our website and book a demo!

Mapping table

This mapping table shows the field name in Google Analytics, and what the equivalent field names are called in Funnel. You can find the complete list of supported fields from Universal Analytics & Google Analytics 4 in Funnel here.

GA Field name

UA Funnel Name

GA4 Funnel Name

Users

Users

Not supported in Funnel

New Users

New Users

New Users

1 Day Active Users

Supported in the User report

Not supported in Funnel

7 Day Active Users

Supported in the User report

Not supported in Funnel

28 Day Active Users

Supported in the User report

Not supported in Funnel

Number of Sessions per User

Not supported in Funnel

Not supported in Funnel

Sessions

Sessions

Sessions

Session Duration

Session Duration

User engagement

Hits

Hits

Event Count

Full Referrer

Full Referrer

Page referrer

Campaign

Campaign

Session Campaign

Source

Source

Session Source

Medium

Medium

Session Medium

Campaign Code

Campaign Code

Session campaign ID

Ad Format

Ad format

Ad format, Ad Source name

Google Ads: Ad Group

Google Ads ad group

Session Google Ads ad group name

Ad Distribution Network

Ad Distribution Network

Session Google Ads ad network type

Search Query

Search Query

Session Google Ads query

Google Ads Campaign ID

Google Ads campaign ID

Session campaign ID

Google Ads Ad Group ID

Google Ads ad group ID

Session Google Ads ad group ID

Google Ads Creative ID

Google Ads Creative ID

Session Google Ads creative ID

Publisher ad clicks

Clicks

Publisher ad clicks

Publisher ad impressions

Impressions

Publisher ad impressions

Browser

Browser

Browser

Operating System

Operating System

Operating System

Operating System Version

Operating System Version

OS version

Mobile Device Branding

Mobile device branding

Device brand

Mobile Device Model

Mobile Device Model

Mobile model

Device Category

Device Category

Device Category

Data Source

Data Source

Platform

Country

Country

Country

Region

Region

Region

City

City

City

City ID

City ID

City ID

Country ISO Code

Country iso code

Country ID

Language

Language

Language

Screen Resolution

Screen resolution

Screen resolution

Hostname

Hostname

Hostname

Page

Page

Page path + query string

Page Title

Page title

Page title

Pageviews

Pageviews

Views

Time on Page

Time on page

User engagement

App Version

Not supported in Funnel

App version

Screen Name

Not supported in Funnel

Page title and screen name

Screen Views

Not supported in Funnel

Views

Event Label

Event label

Event name

Total Events

Total events

Event count

Event Value

Event value

Event value

Item Brand

Product brand

Item brand

Item Category

Product category

Item category

Item Category (Enhanced Ecommerce)

Product category (enhanced ecommerce), Product category Level X (enhanced ecommerce)

Item category x

Item ID

Product SKU

Item ID

Item list name

Product list name

Item list name

Item name

Product

Item name

Item promotion creative name

Internal Promotion Creative

Item promotion creative name

Item promotion ID

Internal Promotion ID

Item promotion ID

Item promotion name

Internal Promotion Name

Item promotion name

Order Coupon Code

Order coupon code

Order coupon

Transaction ID

Transaction ID

Transaction ID

Add-to-carts

Product adds to cart

Add-to-carts

Cart-to-view rate

Can be calculated in Funnel

Can be calculated in Funnel

Checkouts

Product checkouts

Checkouts

Ecommerce purchases

Unique purchases

Ecommerce purchases

Item list click-through rate

Not supported in Funnel

Item list click through rate

Item list clicks

Product list clicks

Item list clicks

Item list views

Product list views

Item list views

Item promotion click-through rate

Internal Promotion CTR

Item promotion click through rate

Item promotion clicks

Internal promotion clicks

Item promotion clicks

Item promotion views

Internal Promotion Views

Item promotion views

Item purchase quantity

Quantity

Item purchase quantity

Item revenue

Product revenue

Item revenue

Item views

Product detail views

Item Views

Date

Date

Date

Year

Supported via Date

Supported via Date

Month of the year

Supported via Date

Supported via Date

Week of the Year

Supported via Date

Supported via Date

Day of the month

Supported via Date

Supported via Date

Hour

Hour

Hour

Minute

Minute

Not supported in Funnel

Month Index

Not supported in Funnel

Not supported in Funnel

Week Index

Not supported in Funnel

Not supported in Funnel

Day Index

Not supported in Funnel

Not supported in Funnel

Minute Index

Not supported in Funnel

Not supported in Funnel

Day of Week

Supported

Supported

Hour of Day

Can be calculated in Funnel

Can be calculated in Funnel

Date Hour and Minute

Not supported in Funnel

Not supported in Funnel

Hour Index

Not supported in Funnel

Not supported in Funnel

Age

Age

Age

Gender

Gender

Gender

In-Market Segment

In-market segment

Interests

Acquisition Campaign

Not supported in Funnel

First user campaign

Acquisition Medium

Not supported in Funnel

First user medium

Acquisition Source

Not supported in Funnel

First user source

Cohort

Not supported in Funnel

Not supported in Funnel

Day (Cohort)

Not supported in Funnel

Not supported in Funnel

Month (Cohort)

Not supported in Funnel

Not supported in Funnel

Week (Cohort)

Not supported in Funnel

Not supported in Funnel

Users (Cohort)

Not supported in Funnel

Not supported in Funnel

Total Users (Cohort)

Not supported in Funnel

Not supported in Funnel

Default Channel Grouping

Default Channel Grouping

Session default channel grouping

If you have any questions about the mapping table, reach out to your customer success partner at Funnel or our support chat.

Sources:

Google - Google Analytics UA - GA4 equivalent fields

What data can I get from Google Analytics?

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