Overview

With Google Analytics it is possible set up nine different report types; Standard, Product Performance, Sales Performance, Events report, Multi-channel funnel report, Site speed report, Interests report, Users report, CM & DV360 report. The differences are in which metrics are supported and what dimensions are possible to choose. The general limitation of the connector is that we can only get 8 Dimensions in one data source.

Segments

Segments can be added to all reports except the Multi-channel funnel report. When adding multiple segments you will get all data in segment A plus all data in segment B, so try to avoid selecting overlapping segments.

To add a segment when configuring a new source, follow these steps:

  1. Make sure Configure sources individually is toggled at the top of the page (if you connect multiple sources)
  2. Select the Segment dimension and select the segments you want in the segment checkbox

You can also add a segment to an existing data source by clicking edit configuration, then you only have to do step 2 above.

Standard report

The standard report offers what we consider to be standard dimensions which are paired with standard metrics. In this report you can also opt in to get metrics for goal metrics and some ecommerce metrics

Available dimensions

  • Ad Content
  • Ad Distribution Network
  • Ad Format
  • Age (*)
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Destination URL
  • Device Category
  • Display URL
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads: Ad Group ID
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Criteria ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Keyword Match Type
  • Landing Page
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Minute
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title
  • Query Match Type
  • Region
  • Search Query
  • Social Network
  • Source
  • Source / Medium
  • Targeting Type
  • Custom Dimensions 1 - 20
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Bounces
  • Entrances
  • Exits
  • New Users
  • Goal Completions (total)
  • Goal Value (total)
  • Goal XX Completions
  • Goal XX Value
  • Unique Purchases
  • Unique Pageviews
  • Pageviews
  • Product Revenue
  • Quantity
  • Quantity Added to Cart (Enhanced Ecommerce only)
  • Quantity Checked Out (Enhanced Ecommerce only)
  • Quantity Refunded (Enhanced Ecommerce only)
  • Quantity Removed From Cart (Enhanced Ecommerce only)
  • Refunds (Enhanced Ecommerce only)
  • Sessions
  • Session Duration
  • Time On Page
  • Transaction Revenue
  • Transaction Shipping
  • Transaction Tax
  • Transactions

Product performance report

The Product Performance report offers dimensions and metrics which work together with Product dimensions and ecommerce metrics. In the connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce).  Unsure which tracking you are using? Read more here.

You are also asked if you want to include Product Category, this is separated in the connect since it will remove some dimensions which are not compatible with Product Category. 

Available dimensions

  • Ad Content
  • Age (*)
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Google Ads Criteria ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Product
  • Product Brand
  • Product Category
  • Product Category (Enhanced Ecommerce)
  • Product Coupon Code
  • Product SKU
  • Product Variant
  • Region
  • Social Network
  • Source
  • Source / Medium
  • Transaction ID
  • Custom Dimensions 1 - 20
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Product Refunds (Enhanced Ecommerce only)
  • Product Refund Amount  (Enhanced Ecommerce only)
  • Product Revenue
  • Quantity
  • Quantity Added to Cart (Enhanced Ecommerce only)
  • Quantity Checked Out (Enhanced Ecommerce only)
  • Quantity Refunded (Enhanced Ecommerce only)
  • Quantity Removed From Cart (Enhanced Ecommerce only)
  • Product Adds To Cart (Enhanced Ecommerce only)
  • Product Checkouts (Enhanced Ecommerce only)
  • Product List Clicks (Enhanced Ecommerce only)
  • Product List Views (Enhanced Ecommerce only)
  • Product Removes From Cart (Enhanced Ecommerce only)
  • Product Detail Views (Enhanced Ecommerce only)
  • Unique Purchases

Sales performance report

The Sales Performance report offers dimensions and metrics which you can display in the Google Analytics UI for the Ecommerce Sales Performance report.
In the connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce).  Unsure which tracking you are using? Read more here.

Available dimensions

  • Affiliation
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Google Ads Criteria ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Landing Page
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Minute
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Order Coupon Code
  • Page
  • Region
  • Social Network
  • Source
  • Source / Medium
  • Transaction ID
  • Custom Dimensions 1 - 20
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Quantity
  • Refund Amount (Enhanced Ecommerce only)
  • Transactions
  • Transaction Revenue
  • Transaction Shipping
  • Transaction Tax

Multi-channel funnel report

This report describes the users conversion path, read more here.

Available dimensions

  • Ad Content
  • Ad Distribution Network
  • Conversion Type
  • Conversion Goal Number
  • Campaign
  • Default Channel Grouping
  • Destination URL
  • Display URL
  • Google Ads Ad Group
  • Google Ads Ad Group ID
  • Google Ads Campaign
  • Google Ads Campaign ID
  • Google Ads Customer ID
  • Google Ads Creative ID
  • Keyword (term)
  • Keyword Match Type
  • Medium
  • Query Match Type
  • Search Query
  • Source
  • Source / Medium
  • Targeting Type
  • Transaction ID

Available metrics

  • First Click Conversions
  • First Click Conversion Value
  • Last Click or Direct Conversions
  • Last Click or Direct Conversion Value
  • Assisted Conversions (Non-aggregatable metric, per 1 day) 
  • Assisted Conversion Value (Non-aggregatable metric, per 1 day) 

Events report

Custom events for content interaction, read more here.

Available dimensions

  • Ad Content
  • This Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Event Action
  • Event Category
  • Event Label
  • Hostname
  • Hour
  • Keyword (Term)
  • Landing Page
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title
  • Region
  • Social Network
  • Source
  • Source / Medium
  • Custom Dimensions 1 - 20
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Total Events
  • Unique Events
  • Event Value

Site speed report

See user interaction statistics for your view, read more here.

Available dimensions

  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Hostname
  • Hour
  • Keyword (Term)
  • Landing Page
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Region
  • Social Network
  • Source
  • Source / Medium
  • Page
  • Page Title
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Avg. Page Load Time
  • Avg. Domain Lookup Time
  • Avg. Page Download Time
  • Avg. Redirection Time
  • Avg. Server Connection Time
  • Avg. Server Response Time
  • Avg. Document Interactive Time
  • Avg. Document Content Loaded Time
  • Domain Lookup Time
  • Document Interactive Time
  • Document Content Loaded Time
  • DOM Latency Metrics Sample
  • Page Load Time
  • Page Load Sample
  • Page Download Time
  • Redirection Time
  • Server Connection Time
  • Server Response Time
  • Speed Metrics Sample

Interests report

The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach). Read more about non-aggregatable reports.

You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day and 30 day time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Available dimensions

  • In-Market Segment
  • Affinity Category (Reach)
  • Ad Content
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Device Category
  • Google Ads: Ad Group
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Latitude
  • Longitude
  • Medium
  • Landing page
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title
  • Region
  • Social Network
  • Source
  • Source / Medium
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Bounces
  • New Users
  • Users
  • Goal Completions (total)
  • Goal Value (total)
  • Unique Purchases
  • Pageviews
  • Sessions
  • Session Duration
  • Time On Page
  • Transaction Revenue
  • Transactions

Users report

The User report is a non-aggregatable report which offers the Users metric with different dimensions. Read more about non-aggregatable reports.

You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day and 30 day time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Available dimensions

  • Ad Content
  • Ad Distribution Network
  • Ad Format
  • Age (*)
  • Browser
  • Campaign
  • City
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Destination URL
  • Device Category
  • Display URL
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads: Ad Group ID
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Criteria ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Keyword Match Type
  • Landing Page
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title
  • Query Match Type
  • Region
  • Search Query
  • Social Network
  • Source
  • Source / Medium
  • Targeting Type
  • Segment

(*) Selecting this dimension may affect the metric totals, read more here.

Available metrics

  • Users

CM & DV360 report

You need to be a Analytics 360 customer with a linked Campaign Manager and/or Display & Video 360 (Bid manager) account to use this report. Read more in these help articles from Google:

Read more about linking Campaign Manager with GA

Read more about linking Display & Video 360 with GA

Available dimensions if CM Model is selected

  • Browser
  • City
  • CM Ad
  • CM Ad ID (CM Model)
  • CM Ad Type (CM Model)
  • CM Ad Type ID (CM Model)
  • CM Advertiser (CM Model)
  • CM Advertiser ID (CM Model)
  • CM Attribution Type (CM Model)
  • CM Campaign (CM Model)
  • CM Campaign ID (CM Model)
  • CM Creative ID (CM Model)
  • CM Creative (CM Model)
  • CM Rendering ID (CM Model)
  • CM Creative Type (CM Model)
  • CM Creative Type ID (CM Model)
  • CM Creative Version (CM Model)
  • CM Site (CM Model)
  • CM Site ID (CM Model)
  • CM Placement (CM Model)
  • CM Placement ID (CM Model)
  • CM Floodlight Configuration ID (CM Model)
  • Country
  • Country ISO Code
  • Device Category
  • DV360 Advertiser (CM Model)
  • DV360 Advertiser ID (CM Model)
  • DV360 Creative ID (CM Model)
  • DV360 Exchange (CM Model)
  • DV360 Exchange ID (CM Model)
  • DV360 Insertion Order (CM Model)
  • DV360 Insertion Order ID (CM Model)
  • DV360 Line Item (CM Model)
  • DV360 Line Item ID (CM Model)
  • DV360 Site (CM Model)
  • DV360 Site ID (CM Model)
  • Hour
  • Latitude
  • Longitude
  • Metro
  • Operating System
  • Operating System Version
  • Region
  • Custom Dimensions 1 - 20
  • Segment

Available dimensions if GA Model is selected

  • Browser
  • Campaign
  • City
  • CM Ad (GA Model)
  • CM Ad ID (GA Model)
  • CM Ad Type (GA Model)
  • CM Ad Type ID
  • CM Advertiser (GA Model)
  • CM Advertiser ID (GA Model)
  • CM Campaign (GA Model)
  • CM Campaign ID (GA Model)
  • CM Creative ID (GA Model
  • CM Creative (GA Mode
  • CM Rendering ID (GA Model)
  • CM Creative Type (GA Model)
  • CM Creative Type ID (GA Model)
  • CM Creative Version (GA Model)
  • CM Site (GA Model
  • CM Site ID (GA Model
  • CM Placement (GA Model
  • CM Placement ID (GA Model)
  • CM Floodlight Configuration ID (GA Model)
  • Country
  • Country ISO Code
  • Default Channel Grouping
  • Destination URL
  • Device Category
  • Display URL
  • DV360 Advertiser (GA Model)
  • DV360 Advertiser ID (GA Model)
  • DV360 Creative ID (GA Model)
  • DV360 Exchange (GA Model)
  • DV360 Exchange ID (GA Model)
  • DV360 Insertion Order (GA Model)
  • DV360 Insertion Order ID (GA Model)
  • DV360 Line Item NAME (GA Model)
  • DV360 Line Item ID (GA Model)
  • DV360 Site (GA Model)
  • DV360 Site ID (GA Model)
  • Gender (*)
  • Google Ads: Ad Group
  • Google Ads: Ad Group ID
  • Google Ads Campaign ID
  • Google Ads Creative ID
  • Google Ads Criteria ID
  • Google Ads Customer ID
  • Hostname
  • Hour
  • Keyword (Term)
  • Keyword Match Type
  • Landing Page
  • Latitude
  • Longitude
  • Medium
  • Metro
  • Mobile Device Branding (*)
  • Mobile Device Info (*)
  • Mobile Device Marketing Name (*)
  • Mobile Device Model (*)
  • Operating System
  • Operating System Version
  • Page
  • Page Title
  • Query Match Type
  • Region
  • Search Query
  • Social Network
  • Source
  • Source / Medium
  • Targeting Type
  • Custom Dimensions 1 - 20
  • Segment

Available metrics if CM Model is selected

  • Bounces
  • New Users
  • Goal Completions (total)
  • Goal Value (total)
  • Goal XX Completions
  • Goal XX Value
  • Pageviews
  • Refunds (Enhanced Ecommerce only)
  • Sessions
  • Session Duration
  • Transaction Revenue
  • Transactions

Available metrics if GA Model is selected

  • Bounces
  • Entrances
  • Exits
  • New Users
  • Goal Completions (total)
  • Goal Value (total)
  • Goal XX Completions
  • Goal XX Value
  • Unique Purchases
  • Unique Pageviews
  • Pageviews
  • Refunds (Enhanced Ecommerce only)
  • Sessions
  • Session Duration
  • Time On Page
  • Transaction Revenue
  • Transaction Shipping
  • Transaction Tax
  • Transactions
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