Universal Analytics

Google Analytics 4

Universal Analytics

Overview

The differences in the reports are in which metrics are supported and what dimensions are possible to choose. The general limitation of the connector is that we can maximum include 8 Dimensions per data source. In the connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce). Unsure which tracking you are using? Read more here.

Custom Channel Groupings

These are not supported in the Google Analytics API an are therefore not available in Funnel. Use the "Default channel grouping" dimension or create the rules with custom dimensions in Funnel instead.

Segments

Using segments is a good way to filter your data. You can use multiple segments in one data source, read more about how to setup segments in Funnel here.

Data Source Attributes

Regardless of which report is selected we fetch these data source attributes which might be useful in your reporting.

  • Property Name

  • View ID

  • Samples read interval

  • Account ID

  • Property ID

  • View Name

  • Website URL

  • View Type

Standard

The standard report offers what we consider to be standard dimensions which are paired with standard metrics. In this report you can also opt in to get metrics for goal metrics and some ecommerce metrics.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Age

  • Browser

  • Browser Version

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • Experiment ID

  • Experiment ID with Variant

  • Experiment Name

  • GA Campaign

  • GA Campaign Code

  • GA Medium

  • GA Source

  • Gender

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Internal Promotion Creative

  • Internal Promotion ID

  • Internal Promotion Name

  • Internal Promotion Position

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group 1

  • Landing Page Group 2

  • Landing Page Group 3

  • Landing Page Group 4

  • Landing Page Group 5

  • Language

  • Latitude

  • Longitude

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Previous Page Path

  • Page Group 1

  • Page Group 2

  • Page Group 3

  • Page Group 4

  • Page Group 5

  • Page Title

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source / Medium

  • Targeting Type

  • User Type

  • Variant

Metrics

  • Bounces

  • Clicks

  • Cost

  • Entrances

  • Exits

  • Goal completions

  • Goal value

  • Impressions

  • Internal Promotion Clicks

  • Internal Promotion CTR

  • Internal Promotion Views

  • New users

  • Pageviews

  • Product Adds To Cart

  • Product Checkouts

  • Product Detail Views

  • Product List Clicks

  • Product List Views

  • Product Refund Amount

  • Product Refunds

  • Product Removes From Cart

  • Product Revenue

  • Quantity

  • Quantity Added To Cart

  • Quantity Checked Out

  • Quantity Refunded

  • Quantity Removed From Cart

  • Refund Amount

  • Session Duration

  • Sessions

  • Shipping

  • Tax

  • Time On Page

  • Transaction Revenue

  • Transactions

  • Unique Pageviews

  • Unique Purchases

Product Performance

The Product Performance report offers dimensions and metrics which work together with Product dimensions and ecommerce metrics.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Browser

  • Campaign

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Placement Domain

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Product

  • Product Brand

  • Product Category

  • Product Category (Enhanced Ecommerce)

  • Product Coupon Code

  • Product List Name

  • Product List Position

  • Product SKU

  • Product Variant

  • Region

  • Query Match Type

  • Screen Resolution

  • Search Query

  • Social Network

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Product Adds To Cart

  • Product Checkouts

  • Product Detail Views

  • Product List Clicks

  • Product List Views

  • Product Refund Amount

  • Product Refunds

  • Product Removes From Cart

  • Product Revenue

  • Quantity

  • Quantity Added To Cart

  • Quantity Checked Out

  • Quantity Refunded

  • Quantity Removed From Cart

  • Unique Purchases

Sales Performance

The Sales Performance report offers dimensions and metrics which you can display in the Google Analytics UI for the Ecommerce Sales Performance report.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Affiliation

  • Browser

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group XX

  • Language

  • Latitude

  • Longitude

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Order Coupon Code

  • Page

  • Page Group XX

  • Placement Domain

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Quantity

  • Refund Amount

  • Shipping

  • Tax

  • Transaction Revenue

  • Transactions

Events

Report with custom events for content interactions.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Browser

  • Campaign

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • Event Action

  • Event Category

  • Event Label

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group

  • Google Ads: Ad Group ID

  • Google Ads: Ad Slot

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page Group XX

  • Page Title

  • Placement Domain

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Event Value

  • Total Events

  • Unique Events

Multi-Channel Funnels

This report describes the users' conversion paths.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Campaign

  • Conversion Goal Number

  • Conversion Type

  • Default Channel Grouping

  • Destination URL

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group ID

  • Google Ads: Campaign

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Keyword

  • Keyword Match Type

  • Medium

  • Placement Domain

  • Placement Type

  • Placement URL

  • Search Query

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

Metrics

  • Assisted Conversion Value – Non-aggregatable

  • Assisted Conversions – Non-aggregatable

  • First Click Conversion Value

  • First Click Conversions

  • Last Click Or Direct Conversion Value

  • Last Click Or Direct Conversions

Site Speed

Report with user interaction statistics.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Browser

  • Campaign

  • City

  • City ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group

  • Google Ads: Ad Group ID

  • Google Ads: Ad slot

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group XX

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page group XX

  • Previous Page Path

  • Page Title

  • Placement Domain

  • Placement Type

  • Placement URL

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Source

  • Social Network

  • Source / Medium

  • Targeting Type

  • Transaction ID

Metrics

  • DOM Latency Metrics Sample

  • Document Content Loaded Time

  • Document Interactive Time

  • Domain Lookup Time

  • Page Download Time

  • Page Load Sample

  • Page Load Time

  • Redirection Time

  • Server Connection Time

  • Server Response Time

  • Speed Metrics Sample

Interests

The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach).
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Dimensions

  • Ad Content

  • Affinity Category (reach)

  • Browser

  • City

  • City ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Device Category

  • GA Campaign

  • GA Medium

  • GA Source

  • Hostname

  • Hour

  • In-Market Segment

  • Keyword

  • Landing Page

  • Metro

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page Title

  • Region

  • Social Network

  • Source / Medium

Metrics

  • Bounces – Non-aggregatable

  • New users – Non-aggregatable

  • Pageviews – Non-aggregatable

  • Quantity – Non-aggregatable

  • Session duration – Non-aggregatable

  • Sessions – Non-aggregatable

  • Shipping – Non-aggregatable

  • Tax – Non-aggregatable

  • Time On Page – Non-aggregatable

  • Transaction Revenue – Non-aggregatable

  • Transactions – Non-aggregatable

  • Unique Purchases – Non-aggregatable

  • Users – Non-aggregatable

Users

The User report is a non-aggregatable report which offers the Users metric with different dimensions.
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Age

  • Browser

  • Campaign

  • CM Ad (GA Model)

  • CM Ad ID (GA Model)

  • CM Ad Type (GA Model)

  • CM Ad Type ID (GA Model)

  • CM Advertiser (GA Model)

  • CM Advertiser ID (GA Model)

  • CM Campaign (GA Model)

  • CM Campaign ID (GA Model)

  • CM Creative (GA Model)

  • CM Creative ID (GA Model)

  • CM Creative Type (GA Model)

  • CM Creative Type ID (GA Model)

  • CM Creative Version (GA Model)

  • CM Floodlight Configuration ID (GA Model)

  • CM Placement (GA Model)

  • CM Placement ID (GA Model)

  • CM Rendering ID (GA Model)

  • CM Site (GA Model)

  • CM Site ID (GA Model)

  • City

  • City ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • Event Action

  • Event Category

  • Event Label

  • GA Campaign

  • GA Medium

  • GA Source

  • Gender

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group XX

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page Group XX

  • Page Title

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Users – Non-aggregatable

CM & DV360 & SA360 (GA 360 report)

You need to be a Analytics 360 customer with a linked Campaign Manager, Display & Video 360 (Bid manager) or Search Ads 360 account to use this report.

CM vs GA attribution models

The Campaign Manager (CM) attribution model will attribute all data to Campaign Manager if it was included anywhere in the user path, as a click or impression for the lookback set in CM. GA attribution is the default Last Non-Direct Click attribution.

Dimensions

  • Ad Content

  • Browser

  • CM Ad

  • CM Ad (GA Model)

  • CM Ad ID (CM Model)

  • CM Ad ID (GA Model)

  • CM Ad Type (CM Model)

  • CM Ad Type (GA Model)

  • CM Ad Type ID

  • CM Ad Type ID (CM Model)

  • CM Advertiser (CM Model)

  • CM Advertiser (GA Model)

  • CM Advertiser ID (CM Model)

  • CM Advertiser ID (GA Model)

  • CM Attribution Type (CM Model)

  • CM Campaign (CM Model)

  • CM Campaign (GA Model)

  • CM Campaign ID (CM Model)

  • CM Campaign ID (GA Model)

  • CM Creative (CM Model)

  • CM Creative (GA Model)

  • CM Creative ID (CM Model)

  • CM Creative ID (GA Model)

  • CM Creative Type (CM Model)

  • CM Creative Type (GA Model)

  • CM Creative Type ID (CM Model)

  • CM Creative Type ID (GA Model)

  • CM Creative Version (CM Model)

  • CM Creative Version (GA Model)

  • CM Floodlight Configuration ID (CM Model)

  • CM Floodlight Configuration ID (GA Model)

  • CM Placement (CM Model)

  • CM Placement (GA Model)

  • CM Placement ID (CM Model)

  • CM Placement ID (GA Model)

  • CM Rendering ID (CM Model)

  • CM Rendering ID (GA Model)

  • CM Site (CM Model)

  • CM Site (GA Model)

  • CM Site ID (CM Model)

  • CM Site ID (GA Model)

  • City

  • City ID

  • Country

  • Country ISO Code

  • DV360 Advertiser (CM Model)

  • DV360 Advertiser (GA Model)

  • DV360 Advertiser ID (CM Model)

  • DV360 Advertiser ID (GA Model)

  • DV360 Creative ID (CM Model)

  • DV360 Creative ID (GA Model)

  • DV360 Exchange (CM Model)

  • DV360 Exchange (GA Model)

  • DV360 Exchange ID (CM Model)

  • DV360 Exchange ID (GA Model)

  • DV360 Insertion Order (CM Model)

  • DV360 Insertion Order (GA Model)

  • DV360 Insertion Order ID (CM Model)

  • DV360 Insertion Order ID (GA Model)

  • DV360 Line Item (CM Model)

  • DV360 Line Item ID (CM Model)

  • DV360 Line Item ID (GA Model)

  • DV360 Line Item NAME (GA Model)

  • DV360 Site (CM Model)

  • DV360 Site (GA Model)

  • DV360 Site ID (CM Model)

  • DV360 Site ID (GA Model)

  • Data Source

  • Default Channel Grouping

  • Device Category

  • GA Campaign

  • GA Medium

  • GA Source

  • Hostname

  • Hour

  • Keyword

  • Landing Page

  • Latitude

  • Longitude

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Region

  • SA360 Ad Group

  • SA360 Ad Group ID

  • SA360 Advertiser

  • SA360 Advertiser ID

  • SA360 Agency

  • SA360 Agency ID

  • SA360 Campaign

  • SA360 Campaign ID

  • SA360 Engine Account

  • SA360 Engine Account ID

  • SA360 Keyword

  • SA360 Keyword ID

  • Social Network

  • Source / Medium

  • Transaction ID

Metrics

  • Bounces

  • DV360 Cost

  • DV360 Clicks

  • DV360 Impressions

  • Entrances

  • Exits

  • Goal Completions

  • Goal Value

  • New Users

  • Pageviews

  • Product Adds To Cart

  • Product Checkouts

  • Product Detail Views

  • Product List Clicks

  • Product List Views

  • Product Refund Amount

  • Product Refunds

  • Product Removes From Cart

  • Product Revenue

  • Quantity

  • Quantity Added To Cart

  • Quantity Checked Out

  • Quantity Refunded

  • Quantity Removed From Cart

  • Refund Amount

  • SA360 Clicks

  • SA360 Cost

  • SA360 Impressions

  • Session Duration

  • Sessions

  • Shipping

  • Tax

  • Time On Page

  • Transaction revenue

  • Transactions

  • Unique Pageviews

  • Unique Purchases

Google Analytics 4

Dimensions

  • Ad Format

  • Ad Source

  • Ad Unit

  • Age

  • App Version

  • Audience ID

  • Audience Name

  • Browser

  • Campaign

  • Campaign ID

  • City

  • City ID

  • Content ID

  • Content Group

  • Content Type

  • Country

  • Country ID

  • Currency

  • Date

  • Device

  • Device Brand

  • Device Category

  • Device Model

  • Event Campaign Creative ID

  • Event Name

  • First Session Date

  • First User Campaign

  • First User Campaign ID

  • First User Creative ID

  • First User Google Ads Ad Group ID

  • First User Google Ads Ad Group Name

  • First User Google Ads Ad Network Type

  • First User Google Ads Creative ID

  • First User Google Ads Keyword Text

  • First User Google Ads Query

  • First User Medium

  • First User Traffic Origin

  • First User Source

  • Full Page URL

  • Gender

  • Google Ads: Account Name

  • Google Ads: Ad Group ID

  • Google Ads: Ad Group Name

  • Google Ads: Ad Network Type

  • Google Ads: Keyword Text

  • Google Ads: Query

  • Hostname

  • Hour

  • Interests

  • Is Conversion Event

  • Item ID

  • Item Brand

  • Item Category

  • Item Category 2

  • Item Category 3

  • Item Category 4

  • Item Category 5

  • Item List ID

  • Item List Name

  • Item Name

  • Item Promotion ID

  • Item Promotion Creative Name

  • Item Promotion Name

  • Language

  • Language Code

  • Medium

  • Mobile Model

  • OS Version

  • Operating System

  • Operating System With Version

  • Order Coupon

  • Page Path

  • Page Path + Query String

  • Page Path And Screen Class

  • Page Title

  • Page Title And Screen Class

  • Page Title And Screen Name

  • Platform

  • Region

  • Screen Resolution

  • Session Campaign

  • Session Campaign Creative ID

  • Session Campaign ID

  • Session Campaign Channel

  • Session Campaign Medium

  • Session Campaign Source

  • Session Google Ads Ad Account Name

  • Session Google Ads Campaign Ad Group ID

  • Session Google Ads Campaign Ad Group Name

  • Session Google Ads Campaign Ad Network Type

  • Session Google Ads Campaign Query

  • Session Google Ads Keyword Text

  • Session Traffic Origin

  • Signed In With User ID

  • Source

  • Stream ID

  • Stream Name

  • Traffic Origin

  • Transaction ID

Metrics

  • Checkouts

  • Conversions

  • Ecommerce Purchases

  • Engaged Sessions

  • Event Count

  • Event Value

  • First Time Purchasers

  • Item List Clicks

  • Item List Views

  • Item Promotion Clicks

  • Item Promotion Views

  • Item Purchase Quantity

  • Item Revenue

  • Item Views

  • New Users

  • Publisher Ad Clicks

  • Publisher Ad Impressions

  • Purchase Revenue

  • Sessions

  • Total Ad Revenue

  • Total Purchasers

  • Total Revenue

  • Transactions

  • Views

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