All generally selectable dimensions and metrics are listed below. If your property has additional custom dimensions and metrics they will be available to select as well.
Up to 9 dimensions can be selected per data source.
Dimensions
Achievement ID
Ad format
Ad source
Ad unit
Age
App version
Audience ID
Audience name
Browser
Campaign
Campaign ID
Character
City
City ID
CM360 account ID
CM360 account name
CM360 advertiser ID
CM360 advertiser name
CM360 campaign ID
CM360 campaign name
CM360 creative format
CM360 creative ID
CM360 creative name
CM360 creative type
CM360 creative type ID
CM360 creative version
CM360 medium
CM360 placement cost structure
CM360 placement ID
CM360 placement name
CM360 rendering ID
CM360 site ID
CM360 site name
CM360 source
CM360 source / medium
Content group
Content ID
Content type
Country
Country ID
Currency
Date Hour Minute
Default channel grouping
Device
Device brand
Device category
Device model
DV360 advertiser ID
DV360 advertiser name
DV360 campaign ID
DV360 campaign name
DV360 creative format
DV360 creative ID
DV360 creative name
DV360 exchange ID
DV360 exchange name
DV360 insertion order ID
DV360 insertion order name
DV360 line item ID
DV360 line item name
DV360 medium
DV360 partner ID
DV360 partner name
DV360 source
DV360 source / medium
Event campaign creative ID
Event currency
Event name
File extension
File name
First session date
First user campaign
First user campaign ID
First user CM360 account ID
First user CM360 account name
First user CM360 advertiser ID
First user CM360 advertiser name
First user CM360 campaign ID
First user CM360 campaign name
First user CM360 creative format
First user CM360 creative ID
First user CM360 creative name
First user CM360 creative type
First user CM360 creative type ID
First user CM360 creative version
First user CM360 medium
First user CM360 placement cost structure
First user CM360 placement ID
First user CM360 placement name
First user CM360 rendering ID
First user CM360 site ID
First user CM360 site name
First user CM360 source
First user CM360 source / medium
First user creative ID
First user default channel grouping
First user DV360 advertiser ID
First user DV360 advertiser name
First user DV360 campaign ID
First user DV360 campaign name
First user DV360 creative format
First user DV360 creative ID
First user DV360 creative name
First user DV360 exchange ID
First user DV360 exchange name
First user DV360 insertion order ID
First user DV360 insertion order name
First user DV360 line item ID
First user DV360 line item name
First user DV360 medium
First user DV360 partner ID
First user DV360 partner name
First user DV360 source
First user DV360 source / medium
First user Google Ads ad group ID
First user Google Ads ad group name
First user Google Ads ad network type
First user Google Ads account name
First user Google Ads campaign
First user Google Ads campaign ID
First user Google Ads campaign type
First user Google Ads creative ID
First user Google Ads customer ID
First user Google Ads keyword text
First user Google Ads query
First user manual ad content
First user manual campaign ID
First user manual campaign name
First user manual creative format
First user manual marketing tactic
First user manual medium
First user manual source
First user manual source / medium
First user manual source platform
First user manual term
First user medium
First user primary channel group
First user source
First user source platform
First user source / medium
First user SA360 ad group ID
First user SA360 ad group name
First user SA360 campaign
First user SA360 campaign ID
First user SA360 creative format
First user SA360 engine account ID
First user SA360 engine account name
First user SA360 engine account type
First user SA360 keyword text
First user SA360 manager account ID
First user SA360 manager account name
First user SA360 medium
First user SA360 query
First user SA360 source
First user SA360 source / medium
First user traffic origin
Full page URL
Gender
Google Ads account name
Google Ads ad group ID
Google Ads ad group name
Google Ads ad network type
Google Ads campaign
Google Ads customer ID
Google Ads keyword text
Google Ads query
Google Ads campaign type
Group ID
Hostname
Hour
Interests
Is key event
Item brand
Item category
Item category 2
Item category 3
Item category 4
Item category 5
Item ID
Item list ID
Item list name
Item name
Item promotion creative name
Item promotion ID
Item promotion name
Item Affiliation
Item Variant
Landing page
Landing page + query string
Language
Language code
Link ID
Link URL
Link classes
Link domain
Link text
Manual ad content
Manual campaign ID
Manual campaign name
Manual creative format
Manual marketing tactic
Manual medium
Manual source
Manual source / medium
Manual source platform
Manual term
Medium
Method
Mobile model
New / returning
Os version
Operating system
Operating system with version
Order coupon
Outbound
Page path
Page path + query string
Page path and screen class
Page title
Page title and screen class
Page title and screen name
Page location
Page path and screen class
Page referrer
Percent scrolled
Platform
Platform / device category
Primary channel group
Region
SA360 ad group ID
SA360 ad group name
SA360 campaign
SA360 campaign ID
SA360 creative format
SA360 engine account ID
SA360 engine account name
SA360 engine account type
SA360 keyword text
SA360 manager account ID
SA360 manager account name
SA360 medium
SA360 query
SA360 source
SA360 source / medium
Screen resolution
Search term
Session campaign
Session campaign ID
Session CM360 account ID
Session CM360 account name
Session CM360 advertiser ID
Session CM360 advertiser name
Session CM360 campaign ID
Session CM360 campaign name
Session CM360 creative format
Session CM360 creative ID
Session CM360 creative name
Session CM360 creative type
Session CM360 creative type ID
Session CM360 creative version
Session CM360 medium
Session CM360 placement cost structure
Session CM360 placement ID
Session CM360 placement name
Session CM360 rendering ID
Session CM360 site ID
Session CM360 site name
Session CM360 source
Session CM360 source / medium
Session default channel grouping
Session DV360 advertiser ID
Session DV360 advertiser name
Session DV360 campaign ID
Session DV360 campaign name
Session DV360 creative format
Session DV360 creative ID
Session DV360 creative name
Session DV360 exchange ID
Session DV360 exchange name
Session DV360 insertion order ID
Session DV360 insertion order name
Session DV360 line item ID
Session DV360 line item name
Session DV360 medium
Session DV360 partner ID
Session DV360 partner name
Session DV360 source
Session DV360 source / medium
Session Google Ads account name
Session Google Ads ad group ID
Session Google Ads ad group name
Session Google Ads ad network type
Session Google Ads campaign query
Session Google Ads creative ID
Session Google Ads customer ID
Session Google Ads keyword text
Session Google Ads campaign
Session Google Ads campaign ID
Session Google Ads campaign type
Session manual ad content
Session manual campaign ID
Session manual campaign name
Session manual creative format
Session manual marketing tactic
Session manual medium
Session manual source
Session manual source / medium
Session manual source platform
Session manual term
Session medium
Session primary channel group
Session SA360 ad group name
Session SA360 ad group ID
Session SA360 campaign ID
Session SA360 campaign
Session SA360 creative format
Session SA360 engine account ID
Session SA360 engine account name
Session SA360 engine account type
Session SA360 keyword text
Session SA360 manager account ID
Session SA360 manager account name
Session SA360 medium
Session SA360 query
Session SA360 source
Session SA360 source / medium
Session source
Session source / medium
Session traffic origin
Session manual ad content
Session manual term
Session source platform
Shipping Tier
Signed in with user ID
Source
Source / medium
Source platform
Stream ID
Stream name
Traffic origin
Transaction ID
Video URL
Video provider
Video title
Visible
Standard metrics
Most derived metrics will be automatically imported if the fields that they depend on have been selected on the data source.
Ad unit exposure
Add to carts
Ads clicks
Ads cost
Ads impressions
Average purchase revenue (derived from Purchase revenue and Ecommerce purchases)
Average engagement time per session (derived from User engagement and Sessions)
Average session duration (requires Sessions)
Bounce rate (derived from Engaged sessions and Sessions)
Checkouts
Key events
CvR Add to carts to Transactions (derived from Transactions and Add to carts)
Ecommerce purchases
Engaged sessions
Engagement rate (derived from Engaged sessions and Sessions)
Event count
Event value
First time purchasers
First-time purchasers per new user (derived from First time purchasers and New users)
Item-list click events
Item-list view events
Item discount amount
Items purchased
Item revenue
Item view events
Item list click through rate (derived from Item list clicks and Item list views)
Item promotion click through rate (derived from Item promotion clicks and Promotion views)
Item added to cart
Item checkout out
Item clicked in list
Item clicked in promotion
Item refund amount
Item viewed
Item viewed in list
Item viewed in promotion
New users
Organic Google Search clicks
Organic Google Search impressions
Promotion clicks
Promotion views
Publisher ad clicks
Publisher ad impressions
Purchase revenue
Refund amount
Sessions
Sessions (event based)
Sessions (session based)
Sessions conversion rate for Add to carts (derived from Sessions and Add to carts)
Shipping amount
Tax amount
Total ad revenue
Total purchasers
Total revenue
Transactions
Transactions per purchaser (derived from Total purchasers and Transactions)
User engagement
Views
Views per session (derived from Views and Sessions)
Key event metrics
Event metrics for all key events will automatically be created if Event name, Event count and Is key event are selected during setup. They will be located under the Key Events category.
User data metrics
These metrics are non-aggregatable.
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day, Month to date and Lifetime time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.
Active users
Event count per user
Total users
User key event rate
Session key event rate
Sessions per user
Custom dimensions and metrics
Custom dimensions and metrics are available to select. Custom channel group dimensions can be found under the category Custom Dimensions. User and session conversion rates for specific conversion event types can also be found in custom metrics in the Users report.
If you would like to check if the field you are looking at is a custom field in GA4, navigate to Admin > Data display > Custom definitions.
Dimension filter
It is possible to filter the data based on a dimension. Following filters are available:
Exactly matches
Contains
Begins with
Ends with
Matches regex
Is empty
Exists in list
Does not exactly match
Does not contain
Does not begin with
Does not end with
Does not match regex
Does not exist in list
Is not empty