What data can I get from Google Analytics?

Index

Overview

The differences in the reports are in which metrics are supported and what dimensions are possible to choose. The general limitation of the connector is that we can maximum include 8 Dimensions per data source. In the connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce). Unsure which tracking you are using? Read more here.

Segments

Using segments is a good way to filter your data. You can use multiple segments in one data source, read more about how to setup segments in Funnel here.

Data Source Attributes

Regardless of which report is selected we fetch these data source attributes which might be useful in your reporting.

Property Name
View ID
Samples read interval
Account ID
Property ID
View Name
Website URL
View Type

Standard

The standard report offers what we consider to be standard dimensions which are paired with standard metrics. In this report you can also opt in to get metrics for goal metrics and some ecommerce metrics.

Dimensions

Ad Content
Ad Distribution Network
Ad Format
Age
Browser
City
City ID
Client ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Destination URL
Device Category
Display URL
GA Campaign
GA Medium
GA Source
Gender
Google Ads Ad Group ID
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Criteria ID
Google Ads Customer ID
Google Ads: Ad Group
Hostname
Hour
Keyword
Keyword Match Type
Landing Page
Landing Page Group 1
Landing Page Group 2
Landing Page Group 3
Landing Page Group 4
Landing Page Group 5
Language
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Page
Page Group 1
Page Group 2
Page Group 3
Page Group 4
Page Group 5
Page Title
Query Match Type
Region
Screen Resolution
Search Query
Social Network
Source / Medium
Targeting Type
User Type

Metrics

Bounces
Entrances
Exits
Goal completions
Goal value
New users
Pageviews
Product Adds To Cart
Product Checkouts
Product Detail Views
Product List Clicks
Product List Views
Product Refund Amount
Product Refunds
Product Removes From Cart
Product Revenue
Quantity
Quantity added to cart
Quantity checked out
Quantity refunded
Quantity removed from cart
Refund Amount
Session duration
Sessions
Shipping
Tax
Time on Page
Transaction revenue
Transactions
Unique Pageviews
Unique Purchases

Product Performance

The Product Performance report offers dimensions and metrics which work together with Product dimensions and ecommerce metrics.

Dimensions

Ad Content
Browser
City
City ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Device Category
GA Campaign
GA Medium
GA Source
Google Ads Ad Group ID
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Criteria ID
Google Ads Customer ID
Google Ads: Ad Group
Hostname
Hour
Keyword
Landing Page
Language
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Page
Product
Product Brand
Product Category
Product Category (Enhanced Ecommerce)
Product Coupon Code
Product List Name
Product List Position
Product SKU
Product Variant
Region
Screen Resolution
Social Network
Source / Medium
Transaction ID
User Type

Metrics

Product Adds To Cart
Product Checkouts
Product Detail Views
Product List Clicks
Product List Views
Product Refund Amount
Product Refunds
Product Removes From Cart
Product Revenue
Quantity
Quantity added to cart
Quantity checked out
Quantity refunded
Quantity removed from cart
Unique Purchases

Sales Performance

The Sales Performance report offers dimensions and metrics which you can display in the Google Analytics UI for the Ecommerce Sales Performance report.

Dimensions

Ad Content
Affiliation
Browser
City
City ID
Client ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Device Category
GA Campaign
GA Medium
GA Source
Google Ads Ad Group ID
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Criteria ID
Google Ads Customer ID
Google Ads: Ad Group
Hostname
Hour
Keyword
Landing Page
Language
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Order Coupon Code
Page
Region
Screen Resolution
Social Network
Source / Medium
Transaction ID
User Type

Metrics

Quantity
Refund Amount
Shipping
Tax
Transaction revenue
Transactions

Events

Report with custom events for content interactions.

Dimensions

Ad Content
Browser
City
City ID
Client ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Device Category
Event Action
Event Category
Event Label
GA Campaign
GA Medium
GA Source
Hostname
Hour
Keyword
Landing Page
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Page
Page Title
Region
Social Network
Source / Medium

Metrics

Event Value
Total Events
Unique Events

Multi-Channel Funnels

This report describes the users' conversion paths.

Dimensions

Ad Content
Ad Distribution Network
Conversion Goal Number
Conversion Type
Default Channel Grouping
Destination URL
Display URL
GA Campaign
GA Medium
GA Source
Google Ads Ad Group ID
Google Ads Campaign
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Customer ID
Google Ads: Ad Group
Keyword
Keyword Match Type
Search Query
Source / Medium
Targeting Type
Transaction ID

Metrics

Assisted Conversion Value – Non-aggregatable
Assisted Conversions – Non-aggregatable
First Click Conversion Value
First Click Conversions
Last Click or Direct Conversion Value
Last Click or Direct Conversions

Site Speed

Report with user interaction statistics.

Dimensions

Ad Content
Browser
City
City ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Device Category
GA Campaign
GA Medium
GA Source
Hostname
Hour
Keyword
Landing Page
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Page
Page Title
Region
Social Network
Source / Medium

Metrics

DOM Latency Metrics Sample
Document Content Loaded Time
Document Interactive Time
Domain Lookup Time
Page Download Time
Page Load Sample
Page Load Time
Redirection Time
Server Connection Time
Server Response Time
Speed Metrics Sample

Interests

The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach).
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Dimensions

Ad Content
Affinity Category (reach)
Browser
City
City ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Device Category
GA Campaign
GA Medium
GA Source
Hostname
Hour
In-Market Segment
Keyword
Landing Page
Metro
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Page
Page Title
Region
Social Network
Source / Medium

Metrics

Bounces – Non-aggregatable
New users – Non-aggregatable
Pageviews – Non-aggregatable
Quantity – Non-aggregatable
Session duration – Non-aggregatable
Sessions – Non-aggregatable
Time on Page – Non-aggregatable
Transaction revenue – Non-aggregatable
Transactions – Non-aggregatable
Unique Purchases – Non-aggregatable
Users – Non-aggregatable

Users

The User report is a non-aggregatable report which offers the Users metric with different dimensions.
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Dimensions

Ad Content
Ad Distribution Network
Ad Format
Age
Browser
CM Ad (GA Model)
CM Ad ID (GA Model)
CM Ad Type (GA Model)
CM Ad Type ID
CM Advertiser (GA Model)
CM Advertiser ID (GA Model)
CM Campaign (GA Model)
CM Campaign ID (GA Model)
CM Creative (GA Model)
CM Creative ID (GA Model)
CM Creative Type (GA Model)
CM Creative Type ID (GA Model)
CM Creative Version (GA Model)
CM Floodlight Configuration ID (GA Model)
CM Placement (GA Model)
CM Placement ID (GA Model)
CM Rendering ID (GA Model)
CM Site (GA Model)
CM Site ID (GA Model)
City
City ID
Country
Country ISO Code
Data Source
Default Channel Grouping
Destination URL
Device Category
Display URL
GA Campaign
GA Medium
GA Source
Gender
Google Ads Ad Group ID
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Criteria ID
Google Ads Customer ID
Google Ads: Ad Group
Hostname
Hour
Keyword
Keyword Match Type
Landing Page
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Page
Page Title
Query Match Type
Region
Search Query
Social Network
Source / Medium
Targeting Type
User Type

Metrics

Users – Non-aggregatable

CM & DV360 & SA360 (GA 360 report)

You need to be a Analytics 360 customer with a linked Campaign Manager, Display & Video 360 (Bid manager) or Search Ads 360 account to use this report.

CM vs GA attribution models

The Campaign Manager (CM) attribution model will attribute all data to Campaign Manager if it was included anywhere in the user path, as a click or impression for the lookback set in CM. GA attribution is the default Last Non-Direct Click attribution.

Dimensions

Ad Content
Browser
CM Ad
CM Ad (GA Model)
CM Ad ID (CM Model)
CM Ad ID (GA Model)
CM Ad Type (CM Model)
CM Ad Type (GA Model)
CM Ad Type ID
CM Ad Type ID (CM Model)
CM Advertiser (CM Model)
CM Advertiser (GA Model)
CM Advertiser ID (CM Model)
CM Advertiser ID (GA Model)
CM Attribution Type (CM Model)
CM Campaign (CM Model)
CM Campaign (GA Model)
CM Campaign ID (CM Model)
CM Campaign ID (GA Model)
CM Creative (CM Model)
CM Creative (GA Model)
CM Creative ID (CM Model)
CM Creative ID (GA Model)
CM Creative Type (CM Model)
CM Creative Type (GA Model)
CM Creative Type ID (CM Model)
CM Creative Type ID (GA Model)
CM Creative Version (CM Model)
CM Creative Version (GA Model)
CM Floodlight Configuration ID (CM Model)
CM Floodlight Configuration ID (GA Model)
CM Placement (CM Model)
CM Placement (GA Model)
CM Placement ID (CM Model)
CM Placement ID (GA Model)
CM Rendering ID (CM Model)
CM Rendering ID (GA Model)
CM Site (CM Model)
CM Site (GA Model)
CM Site ID (CM Model)
CM Site ID (GA Model)
City
City ID
Country
Country ISO Code
DV360 Advertiser (CM Model)
DV360 Advertiser (GA Model)
DV360 Advertiser ID (CM Model)
DV360 Advertiser ID (GA Model)
DV360 Creative ID (CM Model)
DV360 Creative ID (GA Model)
DV360 Exchange (CM Model)
DV360 Exchange (GA Model)
DV360 Exchange ID (CM Model)
DV360 Exchange ID (GA Model)
DV360 Insertion Order (CM Model)
DV360 Insertion Order (GA Model)
DV360 Insertion Order ID (CM Model)
DV360 Insertion Order ID (GA Model)
DV360 Line Item (CM Model)
DV360 Line Item ID (CM Model)
DV360 Line Item ID (GA Model)
DV360 Line Item NAME (GA Model)
DV360 Site (CM Model)
DV360 Site (GA Model)
DV360 Site ID (CM Model)
DV360 Site ID (GA Model)
Data Source
Default Channel Grouping
Device Category
GA Campaign
GA Medium
GA Source
Google Ads Ad Group ID
Google Ads Campaign ID
Google Ads Creative ID
Google Ads Criteria ID
Google Ads Customer ID
Google Ads: Ad Group
Hostname
Hour
Keyword
Landing Page
Latitude
Longitude
Metro
Minute
Mobile Device Branding
Mobile Device Info
Mobile Device Marketing Name
Mobile Device Model
Operating System
Operating System Version
Region
SA360 Ad Group
SA360 Ad Group ID
SA360 Advertiser
SA360 Advertiser ID
SA360 Agency
SA360 Agency ID
SA360 Campaign
SA360 Campaign ID
SA360 Engine Account
SA360 Engine Account ID
SA360 Keyword
SA360 Keyword ID
Social Network
Source / Medium
Transaction ID

Metrics

Bounces
Entrances
Exits
Goal completions
Goal value
New users
Pageviews
Product Adds To Cart
Product Checkouts
Product Detail Views
Product List Clicks
Product List Views
Product Refund Amount
Product Refunds
Product Removes From Cart
Product Revenue
Quantity
Quantity added to cart
Quantity checked out
Quantity refunded
Quantity removed from cart
Refund Amount
Session duration
Sessions
Shipping
Tax
Time on Page
Transaction revenue
Transactions
Unique Pageviews
Unique Purchases