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What data can I get from Google Analytics?
What data can I get from Google Analytics?

What do the different Google Analytics reports include

Funnel Support avatar
Written by Funnel Support
Updated over a week ago

Google Analytics 4

All generally selectable dimensions and metrics are listed below. If your property has additional custom dimensions and metrics they will be available to select as well.
Up to 8 dimensions can be selected per data source.

Dimensions

  • Achievement ID

  • Ad format

  • Ad source

  • Ad unit

  • Age

  • App version

  • Audience ID

  • Audience name

  • Browser

  • Campaign

  • Campaign ID

  • Character

  • City

  • City ID

  • CM360 account ID

  • CM360 account name

  • CM360 advertiser ID

  • CM360 advertiser name

  • CM360 campaign ID

  • CM360 campaign name

  • CM360 creative format

  • CM360 creative ID

  • CM360 creative name

  • CM360 creative type

  • CM360 creative type ID

  • CM360 creative version

  • CM360 medium

  • CM360 placement cost structure

  • CM360 placement ID

  • CM360 placement name

  • CM360 rendering ID

  • CM360 site ID

  • CM360 site name

  • CM360 source

  • CM360 source / medium

  • Content group

  • Content ID

  • Content type

  • Country

  • Country ID

  • Currency

  • Default channel grouping

  • Device

  • Device brand

  • Device category

  • Device model

  • DV360 advertiser ID

  • DV360 advertiser name

  • DV360 campaign ID

  • DV360 campaign name

  • DV360 creative format

  • DV360 creative ID

  • DV360 creative name

  • DV360 exchange ID

  • DV360 exchange name

  • DV360 insertion order ID

  • DV360 insertion order name

  • DV360 line item ID

  • DV360 line item name

  • DV360 medium

  • DV360 partner ID

  • DV360 partner name

  • DV360 source

  • DV360 source / medium

  • Event campaign creative ID

  • Event name

  • File extension

  • File name

  • First session date

  • First user campaign

  • First user campaign ID

  • First user CM360 account ID

  • First user CM360 account name

  • First user CM360 advertiser ID

  • First user CM360 advertiser name

  • First user CM360 campaign ID

  • First user CM360 campaign name

  • First user CM360 creative format

  • First user CM360 creative ID

  • First user CM360 creative name

  • First user CM360 creative type

  • First user CM360 creative type ID

  • First user CM360 creative version

  • First user CM360 medium

  • First user CM360 placement cost structure

  • First user CM360 placement ID

  • First user CM360 placement name

  • First user CM360 rendering ID

  • First user CM360 site ID

  • First user CM360 site name

  • First user CM360 source

  • First user CM360 source / medium

  • First user creative ID

  • First user DV360 advertiser ID

  • First user DV360 advertiser name

  • First user DV360 campaign ID

  • First user DV360 campaign name

  • First user DV360 creative format

  • First user DV360 creative ID

  • First user DV360 creative name

  • First user DV360 exchange ID

  • First user DV360 exchange name

  • First user DV360 insertion order ID

  • First user DV360 insertion order name

  • First user DV360 line item ID

  • First user DV360 line item name

  • First user DV360 medium

  • First user DV360 partner ID

  • First user DV360 partner name

  • First user DV360 source

  • First user DV360 source / medium

  • First user Google Ads ad group ID

  • First user Google Ads ad group name

  • First user Google Ads ad network type

  • First user Google Ads creative ID

  • First user Google Ads keyword text

  • First user Google Ads query

  • First user medium

  • First user source

  • First user source / medium

  • First user traffic origin

  • First user Google Ads campaign

  • First user Google Ads campaign ID

  • First user Google Ads campaign type

  • First user default channel grouping

  • First user manual ad content

  • First user manual term

  • First user primary channel group

  • First user source platform

  • Full page URL

  • Gender

  • Google Ads account name

  • Google Ads ad group ID

  • Google Ads ad group name

  • Google Ads ad network type

  • Google Ads campaign

  • Google Ads keyword text

  • Google Ads query

  • Google Ads campaign type

  • Group ID

  • Hostname

  • Hour

  • Interests

  • Is key event

  • Item brand

  • Item category

  • Item category 2

  • Item category 3

  • Item category 4

  • Item category 5

  • Item ID

  • Item list ID

  • Item list name

  • Item name

  • Item promotion creative name

  • Item promotion ID

  • Item promotion name

  • Item Affiliation

  • Item Variant

  • Landing page

  • Landing page + query string

  • Language

  • Language code

  • Link ID

  • Link URL

  • Link classes

  • Link domain

  • Link text

  • Manual ad content

  • Manual term

  • Medium

  • Method

  • Mobile model

  • New / returning

  • Os version

  • Operating system

  • Operating system with version

  • Order coupon

  • Outbound

  • Page path

  • Page path + query string

  • Page path and screen class

  • Page title

  • Page title and screen class

  • Page title and screen name

  • Page location

  • Page path and screen class

  • Page referrer

  • Percent scrolled

  • Platform

  • Platform / device category

  • Primary channel group

  • Region

  • Screen resolution

  • Search term

  • Session campaign

  • Session campaign ID

  • Session CM360 account ID

  • Session CM360 account name

  • Session CM360 advertiser ID

  • Session CM360 advertiser name

  • Session CM360 campaign ID

  • Session CM360 campaign name

  • Session CM360 creative format

  • Session CM360 creative ID

  • Session CM360 creative name

  • Session CM360 creative type

  • Session CM360 creative type ID

  • Session CM360 creative version

  • Session CM360 medium

  • Session CM360 placement cost structure

  • Session CM360 placement ID

  • Session CM360 placement name

  • Session CM360 rendering ID

  • Session CM360 site ID

  • Session CM360 site name

  • Session CM360 source

  • Session CM360 source / medium

  • Session default channel grouping

  • Session DV360 advertiser ID

  • Session DV360 advertiser name

  • Session DV360 campaign ID

  • Session DV360 campaign name

  • Session DV360 creative format

  • Session DV360 creative ID

  • Session DV360 creative name

  • Session DV360 exchange ID

  • Session DV360 exchange name

  • Session DV360 insertion order ID

  • Session DV360 insertion order name

  • Session DV360 line item ID

  • Session DV360 line item name

  • Session DV360 medium

  • Session DV360 partner ID

  • Session DV360 partner name

  • Session DV360 source

  • Session DV360 source / medium

  • Session Google Ads account name

  • Session Google Ads ad group ID

  • Session Google Ads ad group name

  • Session Google Ads ad network type

  • Session Google Ads campaign query

  • Session Google Ads creative ID

  • Session Google Ads keyword text

  • Session Google Ads campaign

  • Session Google Ads campaign ID

  • Session Google Ads campaign type

  • Session medium

  • Session primary channel group

  • Session SA360 ad group name

  • Session SA360 campaign ID

  • Session SA360 campaign

  • Session SA360 creative format

  • Session SA360 engine account ID

  • Session SA360 engine account name

  • Session SA360 engine account type

  • Session SA360 keyword text

  • Session SA360 medium

  • Session SA360 query

  • Session SA360 source

  • Session source

  • Session source / medium

  • Session traffic origin

  • Session manual ad content

  • Session manual term

  • Session source platform

  • Shipping Tier

  • Signed in with user ID

  • Source

  • Source / medium

  • Source platform

  • Stream ID

  • Stream name

  • Traffic origin

  • Transaction ID

  • Video URL

  • Video provider

  • Video title

  • Visible

Standard, E-commerce Product, E-commerce Order metrics

Most derived metrics will be automatically imported if the fields that they depend on have been selected on the data source.

  • Ad unit exposure

  • Add to carts

  • Ads clicks

  • Ads cost

  • Ads impressions

  • Average purchase revenue (derived from Purchase revenue and Ecommerce purchases)

  • Average engagement time per session (derived from User engagement and Sessions)

  • Average session duration (requires Sessions)

  • Bounce rate (derived from Engaged sessions and Sessions)

  • Checkouts

  • Key events

  • CvR Add to carts to Transactions (derived from Transactions and Add to carts)

  • Ecommerce purchases

  • Engaged sessions

  • Engagement rate (derived from Engaged sessions and Sessions)

  • Event count

  • Event value

  • First time purchasers

  • First-time purchasers per new user (derived from First time purchasers and New users)

  • Item-list click events

  • Item-list view events

  • Item discount amount

  • Items purchased

  • Item revenue

  • Item view events

  • Item list click through rate (derived from Item list clicks and Item list views)

  • Item promotion click through rate (derived from Item promotion clicks and Promotion views)

  • Item added to cart

  • Item checkout out

  • Item clicked in list

  • Item clicked in promotion

  • Item refund amount

  • Item viewed

  • Item viewed in list

  • Item viewed in promotion

  • New users

  • Organic Google Search clicks

  • Organic Google Search impressions

  • Promotion clicks

  • Promotion views

  • Publisher ad clicks

  • Publisher ad impressions

  • Purchase revenue

  • Refund amount

  • Sessions

  • Sessions (event based)

  • Sessions (session based)

  • Sessions conversion rate for Add to carts (derived from Sessions and Add to carts)

  • Shipping amount

  • Tax amount

  • Total ad revenue

  • Total purchasers

  • Total revenue

  • Transactions

  • Transactions per purchaser (derived from Total purchasers and Transactions)

  • User engagement

  • Views

  • Views per session (derived from Views and Sessions)

Key event metrics

Event metrics for all key events will automatically be created if Event name, Event count and Is key event are selected during setup. They will be located under the Key Events category.

Users metrics

These metrics are non-aggregatable.

You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Month to date time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

  • Active users

  • Event count per user

  • Total users

  • User key event rate

  • Session key event rate

Custom dimensions and metrics

Custom dimensions and metrics are available to select. Custom channel group dimensions can be found under the category Custom Dimensions. User and session conversion rates for specific conversion event types can also be found in custom metrics in the Users report.

If you would like to check if the field you are looking at is a custom field in GA4, navigate to Admin > Data display > Custom definitions.

Universal Analytics

Overview

The differences in the reports are in which metrics are supported and what dimensions are possible to choose. Up to 8 dimensions can be selected per data source. During connect you are able to choose which type of Google Analytics tracking you are using (Ecommerce/Enhanced Ecommerce). Unsure which tracking you are using? Read more here.
Keep in mind that you need to connect several data sources for each report type you want to have in Funnel.

Custom Channel Groupings

These are not supported in the Google Analytics API an are therefore not available in Funnel. Use the "Default channel grouping" dimension or create the rules with custom dimensions in Funnel instead.

Segments

Using segments is a good way to filter your data. You can use multiple segments in one data source, read more about how to setup segments in Funnel here. Note that Segments are not available when bulk-connecting data sources.

Data Source Attributes

Regardless of which report is selected we fetch these data source attributes which might be useful in your reporting.

  • Property Name

  • View ID

  • Samples read interval

  • Account ID

  • Property ID

  • View Name

  • Website URL

  • View Type

Standard

The standard report offers what we consider to be standard dimensions which are paired with standard metrics. In this report you can also opt in to get custom dimensions, custom metrics, metrics for goals, as well as some additional metrics for Ecommerce.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Age

  • Browser

  • Browser Version

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • Experiment ID

  • Experiment ID with Variant

  • Experiment Name

  • GA Campaign

  • GA Campaign Code

  • GA Medium

  • GA Source

  • Gender

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Internal Promotion Creative

  • Internal Promotion ID

  • Internal Promotion Name

  • Internal Promotion Position

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group 1

  • Landing Page Group 2

  • Landing Page Group 3

  • Landing Page Group 4

  • Landing Page Group 5

  • Landing screen

  • Language

  • Latitude

  • Longitude

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Previous Page Path

  • Page Group 1

  • Page Group 2

  • Page Group 3

  • Page Group 4

  • Page Group 5

  • Page Title

  • Query Match Type

  • Referral Path

  • Region

  • Screen Resolution

  • Search Query

  • Search Term

  • Social Network

  • Source / Medium

  • Targeting Type

  • User Type

  • Variant

Metrics

  • Bounces

  • Clicks

  • Cost

  • Entrances

  • Exits

  • Goal completions

  • Goal value

  • Hits

  • Impressions

  • Internal Promotion Clicks

  • Internal Promotion CTR

  • Internal Promotion Views

  • New users

  • Pageviews

  • Product Adds To Cart

  • Product Checkouts

  • Product Detail Views

  • Product List Clicks

  • Product List Views

  • Product Refund Amount

  • Product Refunds

  • Product Removes From Cart

  • Product Revenue

  • Quantity

  • Quantity Added To Cart

  • Quantity Checked Out

  • Quantity Refunded

  • Quantity Removed From Cart

  • Refund Amount

  • Session Duration

  • Sessions

  • Shipping

  • Tax

  • Time On Page

  • Total Unique Searches

  • Revenue

  • Transactions

  • Unique Pageviews

  • Unique Purchases

Product Performance

The Product Performance report offers dimensions and metrics which work together with Product dimensions and ecommerce metrics.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Browser

  • Campaign

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Placement Domain

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Product

  • Product Brand

  • Product Category

  • Product Category (Enhanced Ecommerce)

  • Product Coupon Code

  • Product List Name

  • Product List Position

  • Product SKU

  • Product Variant

  • Region

  • Query Match Type

  • Screen Resolution

  • Search Query

  • Social Network

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Product Adds To Cart

  • Product Checkouts

  • Product Detail Views

  • Product List Clicks

  • Product List Views

  • Product Refund Amount

  • Product Refunds

  • Product Removes From Cart

  • Product Revenue

  • Quantity

  • Quantity Added To Cart

  • Quantity Checked Out

  • Quantity Refunded

  • Quantity Removed From Cart

  • Unique Purchases

Sales Performance

The Sales Performance report offers dimensions and metrics which you can display in the Google Analytics UI for the Ecommerce Sales Performance report.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Affiliation

  • Browser

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group XX

  • Language

  • Latitude

  • Longitude

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Order Coupon Code

  • Page

  • Page Group XX

  • Placement Domain

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Refund Amount

  • Shipping

  • Tax

  • Revenue

  • Transactions

  • Quantity

Events

Report with custom events for content interactions.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Browser

  • Campaign

  • City

  • City ID

  • Client ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • Event Action

  • Event Category

  • Event Label

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group

  • Google Ads: Ad Group ID

  • Google Ads: Ad Slot

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page Group XX

  • Page Title

  • Placement Domain

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Bounces

  • Hits

  • Event Value

  • Pageviews

  • Session Duration

  • Sessions

  • Time on Page

  • Total Events

  • Unique Events

Multi-Channel Funnels

This report describes the users' conversion paths.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Campaign

  • Conversion Goal Number

  • Conversion Type

  • Default Channel Grouping

  • Destination URL

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group ID

  • Google Ads: Campaign

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Keyword

  • Keyword Match Type

  • Medium

  • Placement Domain

  • Placement Type

  • Placement URL

  • Search Query

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

Metrics

  • Assisted Conversion Value – Non-aggregatable (1 Day)

  • Assisted Conversions – Non-aggregatable (1 Day)

  • First Click Conversion Value

  • First Click Conversions

  • Last Click Or Direct Conversion Value

  • Last Click Or Direct Conversions

Site Speed

Report with user interaction statistics.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Browser

  • Campaign

  • City

  • City ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • GA Campaign

  • GA Medium

  • GA Source

  • Google Ads: Ad Group

  • Google Ads: Ad Group ID

  • Google Ads: Ad slot

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group XX

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page group XX

  • Previous Page Path

  • Page Title

  • Placement Domain

  • Placement Type

  • Placement URL

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Source

  • Social Network

  • Source / Medium

  • Targeting Type

  • Transaction ID

Metrics

  • DOM Latency Metrics Sample

  • Document Content Loaded Time

  • Document Interactive Time

  • Domain Lookup Time

  • Page Download Time

  • Page Load Sample

  • Page Load Time

  • Redirection Time

  • Server Connection Time

  • Server Response Time

  • Speed Metrics Sample

Interests

The interest report is a non-aggregatable report which offers two main dimensions In-Market Segment and Affinity Category (Reach).
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Dimensions

  • Ad Content

  • Affinity Category (reach)

  • Browser

  • City

  • City ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Device Category

  • GA Campaign

  • GA Medium

  • GA Source

  • Hostname

  • Hour

  • In-Market Segment

  • Keyword

  • Landing Page

  • Metro

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page Title

  • Region

  • Social Network

  • Source / Medium

Metrics

  • Bounces – Non-aggregatable

  • Hits – Non-aggregatable

  • New users – Non-aggregatable

  • Pageviews – Non-aggregatable

  • Quantity – Non-aggregatable

  • Session duration – Non-aggregatable

  • Sessions – Non-aggregatable

  • Shipping – Non-aggregatable

  • Tax – Non-aggregatable

  • Time On Page – Non-aggregatable

  • Revenue – Non-aggregatable

  • Transactions – Non-aggregatable

  • Unique Purchases – Non-aggregatable

  • Users – Non-aggregatable

Users

The User report is a non-aggregatable report which offers the Users metric with different dimensions.
You need to choose the time window which you want each data point to represent in Funnel. You can choose 1 day, 7 day, 14 day, 30 day and Calendar Month time window. Choosing a 7 day time window would mean that on each given date in Funnel 7 days of data is represented on that date.

Dimensions

  • Ad Content

  • Ad Distribution Network

  • Ad Format

  • Age

  • Browser

  • Campaign

  • CM Ad (GA Model)

  • CM Ad ID (GA Model)

  • CM Ad Type (GA Model)

  • CM Ad Type ID (GA Model)

  • CM Advertiser (GA Model)

  • CM Advertiser ID (GA Model)

  • CM Campaign (GA Model)

  • CM Campaign ID (GA Model)

  • CM Creative (GA Model)

  • CM Creative ID (GA Model)

  • CM Creative Type (GA Model)

  • CM Creative Type ID (GA Model)

  • CM Creative Version (GA Model)

  • CM Floodlight Configuration ID (GA Model)

  • CM Placement (GA Model)

  • CM Placement ID (GA Model)

  • CM Rendering ID (GA Model)

  • CM Site (GA Model)

  • CM Site ID (GA Model)

  • City

  • City ID

  • Country

  • Country ISO Code

  • Data Source

  • Default Channel Grouping

  • Destination URL

  • Device Category

  • Display URL

  • Event Action

  • Event Category

  • Event Label

  • GA Campaign

  • GA Medium

  • GA Source

  • Gender

  • Google Ads: Ad Group ID

  • Google Ads: Campaign ID

  • Google Ads: Creative ID

  • Google Ads: Criteria ID

  • Google Ads: Customer ID

  • Google Ads: Ad Group

  • Google Ads: Ad Slot

  • Hostname

  • Hour

  • Keyword

  • Keyword Match Type

  • Landing Page

  • Landing Page Group XX

  • Language

  • Latitude

  • Longitude

  • Medium

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Page

  • Page Group XX

  • Page Title

  • Placement Type

  • Placement URL

  • Previous Page Path

  • Query Match Type

  • Region

  • Screen Resolution

  • Search Query

  • Social Network

  • Source

  • Source / Medium

  • Targeting Type

  • Transaction ID

  • User Type

Metrics

  • Users – Non-aggregatable

CM & DV360 & SA360 (GA 360 report)

You need to be a Analytics 360 customer with a linked Campaign Manager, Display & Video 360 (Bid manager) or Search Ads 360 account to use this report.

CM vs GA attribution models

The Campaign Manager (CM) attribution model will attribute all data to Campaign Manager if it was included anywhere in the user path, as a click or impression for the lookback set in CM. GA attribution is the default Last Non-Direct Click attribution.

Dimensions

  • Ad Content

  • Browser

  • CM Ad

  • CM Ad (GA Model)

  • CM Ad ID (CM Model)

  • CM Ad ID (GA Model)

  • CM Ad Type (CM Model)

  • CM Ad Type (GA Model)

  • CM Ad Type ID

  • CM Ad Type ID (CM Model)

  • CM Advertiser (CM Model)

  • CM Advertiser (GA Model)

  • CM Advertiser ID (CM Model)

  • CM Advertiser ID (GA Model)

  • CM Attribution Type (CM Model)

  • CM Campaign (CM Model)

  • CM Campaign (GA Model)

  • CM Campaign ID (CM Model)

  • CM Campaign ID (GA Model)

  • CM Creative (CM Model)

  • CM Creative (GA Model)

  • CM Creative ID (CM Model)

  • CM Creative ID (GA Model)

  • CM Creative Type (CM Model)

  • CM Creative Type (GA Model)

  • CM Creative Type ID (CM Model)

  • CM Creative Type ID (GA Model)

  • CM Creative Version (CM Model)

  • CM Creative Version (GA Model)

  • CM Floodlight Configuration ID (CM Model)

  • CM Floodlight Configuration ID (GA Model)

  • CM Placement (CM Model)

  • CM Placement (GA Model)

  • CM Placement ID (CM Model)

  • CM Placement ID (GA Model)

  • CM Rendering ID (CM Model)

  • CM Rendering ID (GA Model)

  • CM Site (CM Model)

  • CM Site (GA Model)

  • CM Site ID (CM Model)

  • CM Site ID (GA Model)

  • City

  • City ID

  • Country

  • Country ISO Code

  • DV360 Advertiser (CM Model)

  • DV360 Advertiser (GA Model)

  • DV360 Advertiser ID (CM Model)

  • DV360 Advertiser ID (GA Model)

  • DV360 Creative ID (CM Model)

  • DV360 Creative ID (GA Model)

  • DV360 Exchange (CM Model)

  • DV360 Exchange (GA Model)

  • DV360 Exchange ID (CM Model)

  • DV360 Exchange ID (GA Model)

  • DV360 Insertion Order (CM Model)

  • DV360 Insertion Order (GA Model)

  • DV360 Insertion Order ID (CM Model)

  • DV360 Insertion Order ID (GA Model)

  • DV360 Line Item (CM Model)

  • DV360 Line Item ID (CM Model)

  • DV360 Line Item ID (GA Model)

  • DV360 Line Item NAME (GA Model)

  • DV360 Site (CM Model)

  • DV360 Site (GA Model)

  • DV360 Site ID (CM Model)

  • DV360 Site ID (GA Model)

  • Data Source

  • Default Channel Grouping

  • Device Category

  • GA Campaign

  • GA Medium

  • GA Source

  • Hostname

  • Hour

  • Keyword

  • Landing Page

  • Latitude

  • Longitude

  • Metro

  • Minute

  • Mobile Device Branding

  • Mobile Device Info

  • Mobile Device Marketing Name

  • Mobile Device Model

  • Operating System

  • Operating System Version

  • Region

  • SA360 Ad Group

  • SA360 Ad Group ID

  • SA360 Advertiser

  • SA360 Advertiser ID

  • SA360 Agency

  • SA360 Agency ID

  • SA360 Campaign

  • SA360 Campaign ID

  • SA360 Engine Account

  • SA360 Engine Account ID

  • SA360 Keyword

  • SA360 Keyword ID

  • Social Network

  • Source / Medium

  • Transaction ID

Metrics

  • Bounces

  • DV360 Cost

  • DV360 Clicks

  • DV360 Impressions

  • Entrances

  • Exits

  • Goal Completions

  • Goal Value

  • Hits

  • New Users

  • Pageviews

  • Product Adds To Cart

  • Product Checkouts

  • Product Detail Views

  • Product List Clicks

  • Product List Views

  • Product Refund Amount

  • Product Refunds

  • Product Removes From Cart

  • Product Revenue

  • Quantity

  • Quantity Added To Cart

  • Quantity Checked Out

  • Quantity Refunded

  • Quantity Removed From Cart

  • Refund Amount

  • SA360 Clicks

  • SA360 Cost

  • SA360 Impressions

  • Session Duration

  • Sessions

  • Shipping

  • Tax

  • Time On Page

  • Revenue

  • Transactions

  • Unique Pageviews

  • Unique Purchases

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