Connection Type
The connection types supported are: Partner, Advertiser and Custom. The Partner and Advertiser connection types allow for downloading Reach & frequency metrics. The connection type Custom allows users to connect and download data from reports created in DV360. You can read more about the connection type Custom by following this link.
For all reports we are able to fetch data from 2 years, except reports with Floodlight and Path to conversion where we only can fetch data from 60 days.
Advertiser vs Partner
Choosing between Advertiser or the Partner connection type depends if you want to pull in data that is specific for either an Advertiser or a Partner. Funnel applies a filter when fetching the data from DV360 with the Partner id and, if selected, the Advertiser id that was selected when connecting the Data Source.
Standard vs Reach & frequency Metrics
When connecting a DV360 Data source, you can select Standard or Reach & frequency metrics. Reach & frequency contain metrics that can not be summed over days and/or dimensions, thus they will be imported as metrics that represents non-summable rows. Read more here: What are non aggregatable metrics?
Standard metrics
This is the standard report containing a set of metrics and dimensions that should be available to all DV360 API users.
Extra Dimensions
There are a number of optional dimensions available to select when connecting a source.
Dimension | Invalid field combinations |
Browser |
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Device Model |
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Device Type |
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Device Make |
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Ad Type |
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Platform |
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Country |
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Insertion Order Status |
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Insertion Order Integration code |
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Line Item Status |
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Line Item Integration code |
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Targeted Data Providers |
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Creative Status |
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Creative Source |
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Creative Integration code |
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Creative Type |
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Creative Size |
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Exchange |
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Playback Method |
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Inventory Source Type |
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Video Player Size |
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Ad Position |
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City |
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Inventory Delivery Method |
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Inventory Rate Type |
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Region |
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Variant Version |
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Month |
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Week |
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Year |
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Conversion Source |
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Creative Height |
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Creative Width |
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Line Item Daily Frequency |
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Data Source |
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Public Inventory |
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Cm Placement Id |
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Exchange Id |
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Position in content |
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Variant ID |
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Time of Day |
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Day of Week |
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Companion creative ID |
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Order ID |
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Extra Metrics
There are a number of optional metrics available to select when connecting a source.
Metric | Invalid field combinations |
Billable Impressions |
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Billable Cost |
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Third-Party Ad Server Fee |
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Card Clicks |
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Engagements |
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Earned Views |
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Earned Likes |
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Earned Playlist Additions |
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Earned Subscribers |
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Earned Shares |
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Data Fees |
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Fullscreens (Video) |
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Pauses (Video) |
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Platform Fee |
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YouTube: Views |
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Conversions |
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Active View: Eligible Impressions |
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Active View: Not Viewable Impressions |
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Active View: Not Measurable Impressions |
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View through Conversion |
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Media Fee 1 |
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Media Fee 2 |
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Media Fee 3 |
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Media Fee 4 |
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Media Fee 5 |
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Rich Media Engagements |
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Companion Impressions (Video) |
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Complete Listens (Audio) |
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CPM Fee 1 |
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CPM Fee 2 |
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CPM Fee 3 |
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CPM Fee 4 |
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CPM Fee 5 |
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Companion Clicks (Video) |
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Companion Impressions (Audio) |
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First-Quartile (Audio) |
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Gmail Conversions |
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Midpoint (Audio) |
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Nielsen Digital Ad Ratings Fee |
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Profit |
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Profit Margin |
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Starts (Audio) |
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Tracked Ads |
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ComScore vCE in DoubleClick Fee |
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Third-Quartile (Audio) |
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Standard Fields
The Standard metrics and dimensions include:
Dimensions
Partner
Partner ID
Advertiser
Advertiser ID
Campaign
Campaign ID
Insertion Order
Insertion Order ID
Line Item
Line Item ID
Line Item Type
Creative
Creative ID
Activity
Activity ID
Metrics
Media Cost
Total Media Cost
Total Media Cost ECPM Viewable
Measurable Impressions
Impressions
Viewable Impressions
% Viewable Impressions
Clicks
Total Conversions
Post-View Conversions
DCM Post-View Revenue
Post-Click Conversions
DCM Post-Click Revenue
Video Starts
Third-Quartile Views (Video)
Midpoint Views (Video)
First-Quartile Views (Video)
Video Completed Views
Video Skips
Revenue
Reach & frequency metrics
There are two groups of metrics supported, namely Cookie reach and Unique reach.
Unique reach requires that the optional dimension Country is selected.
These can be broken down by either Advertiser or Line item.
Cookie reach metrics
Cookie Reach Impression Reach
Cookie Reach Average Impression Frequency
Unique reach metrics
Unique Reach Total Reach
Cookie Reach Impression Reach
Unique Reach Click Reach
Unique Reach Average Impression Frequency