Connection Type

The connection types supported are: Partner, Advertiser and Custom. The Partner and Advertiser connection types allow for downloading non-aggregatable metrics. The connection type Custom allows users to connect and download data from reports created in DV360. You can read more about the connection type Custom by following this link.


Advertiser vs Partner

Choosing between Advertiser or the Partner connection type depends if you want to pull in data that is specific for either an Advertiser or a Partner. Funnel applies a filter when fetching the data from DV360 with the Partner id and, if selected, the Advertiser id that was specified when connecting the Data Source.
This link explains where to find your Partner and Advertiser ids' in DV360.

Standard vs Non-aggregatable Metrics

When connecting a DV360 Data source, you can select Standard or Non-aggregatable metrics. Non-aggregatable are metrics that can not be summed over days and/or dimensions thus they will be imported as metrics that represents non-summable rows. Read more here: What are non aggregatable metrics?


Standard metrics

This is the standard report containing a set of metrics and dimensions that should be available to all DV360 API users.

Extra Dimensions
There are four optional dimensions that can be selected by the user.
These are Country, Region, City and Campaign manager placement ID.


Standard Fields

The Standard metrics and dimensions include:

  • Line Item
  • Total Media Cost
  • Total Media Cost ECPM Viewable
  • Activity ID
  • Creative ID
  • Clicks
  • Advertiser
  • Campaign ID
  • % Viewable Impressions
  • Creative
  • Video Viewed To 50%
  • Campaign
  • Partner ID
  • DCM Post-Click Revenue
  • Measurable Impressions
  • Post-Click Conversions
  • Impressions
  • Viewable Impressions
  • Video Starts
  • Total Conversions
  • Media Cost
  • Video Skips
  • Activity
  • Insertion Order ID
  • Advertiser ID
  • Video Viewed To 25%
  • Insertion Order
  • Line Item Type
  • Line Item ID
  • Revenue
  • DCM Post-View Revenue
  • Video Completed Views
  • Video Viewed To 75%
  • Post-View Conversions

Non-aggregatable metrics

There are two groups of Non-aggregatable metrics supported which are Cookie reach and Unique reach.
Unique reach requires that the optional dimension Country is selected.
These can be broken down by either Advertiser or Line item. 


Cookie reach metrics

  • Cookie Reach Impression Reach
  • Cookie Reach Average Impression Frequency

Unique reach metrics

  • Unique Reach Total Reach
  • Cookie Reach Impression Reach
  • Unique Reach Click Reach
  • Unique Reach Average Impression Frequency


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