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What data can I get from Display & Video 360 (DoubleClick Bid Manager)
What data can I get from Display & Video 360 (DoubleClick Bid Manager)

Describes the available reports and segments

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Written by Funnel
Updated this week

Connection Type

The connection types supported are: Partner, Advertiser and Custom. The Partner and Advertiser connection types allow for downloading Reach & frequency metrics. The connection type Custom allows users to connect and download data from reports created in DV360. You can read more about the connection type Custom by following this link.
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For all reports we are able to fetch data from 2 years, except reports with Floodlight and Path to conversion where we only can fetch data from 60 days.


Advertiser vs Partner

Choosing between Advertiser or the Partner connection type depends if you want to pull in data that is specific for either an Advertiser or a Partner. Funnel applies a filter when fetching the data from DV360 with the Partner id and, if selected, the Advertiser id that was selected when connecting the Data Source.

Standard vs Reach & frequency Metrics

When connecting a DV360 Data source, you can select Standard or Reach & frequency metrics. Reach & frequency contain metrics that can not be summed over days and/or dimensions, thus they will be imported as metrics that represents non-summable rows. Read more here: What are non aggregatable metrics?


Standard metrics

This is the Standard report containing a set of metrics and dimensions that should be available to all DV360 API users. The Standard dimensions and metrics include:

Dimensions

  • Activity

  • Activity ID

  • Advertiser

  • Advertiser ID

  • Campaign

  • Campaign ID

  • Creative

  • Creative ID

  • Insertion Order

  • Insertion Order ID

  • Line Item

  • Line Item ID

  • Line Item Type

  • Partner

  • Partner ID

Metrics

  • % Viewable Impressions

  • Clicks

  • DCM Post-Click Revenue

  • DCM Post-View Revenue

  • First-Quartile Views (Video)

  • Impressions

  • Measurable Impressions

  • Media Cost

  • Midpoint Views (Video)

  • Post-Click Conversions

  • Post-View Conversions

  • Revenue

  • Third-Quartile Views (Video)

  • Total Conversions

  • Total Media Cost

  • Total Media Cost ECPM Viewable

  • Video Completed Views

  • Video Skips

  • Video Starts

  • Viewable Impressions

Additional dimensions
There are a number of optional dimensions available to select when connecting a source.

  • Ad Position

  • Ad Type

  • Browser

  • City

  • Cm Placement ID

  • Companion Creative ID

  • Conversion Source

  • Country

  • Creative Height

  • Creative Integration code

  • Creative Size

  • Creative Source

  • Creative Status

  • Creative Type

  • Creative Width

  • Data Source

  • Day of Week

  • Device Make

  • Device Model

  • Device Type

  • Exchange

  • Exchange ID

  • Insertion Order Integration code

  • Insertion Order Status

  • Inventory Delivery Method

  • Inventory Rate Type

  • Inventory Source Type

  • Line Item Daily Frequency

  • Line Item Integration code

  • Line Item Status

  • Month

  • Order ID

  • Platform

  • Playback Method

  • Position in Content

  • Public Inventory

  • Region

  • Targeted Data Providers

  • Time of Day

  • Variant ID

  • Variant Version

  • Video Player Size

  • Week

  • Year

Additional metrics
There are a number of optional metrics available to select when connecting a source.

  • Active View: Eligible Impressions

  • Active View: Not Measurable Impressions

  • Active View: Not Viewable Impressions

  • Billable Cost

  • Billable Impressions

  • Card Clicks

  • Conversions

  • Companion Clicks (Video)

  • Companion Impressions (Audio)

  • Companion Impressions (Video)

  • Complete Listens (Audio)

  • ComScore vCE in DoubleClick Fee

  • CPM Fee 1

  • CPM Fee 2

  • CPM Fee 3

  • CPM Fee 4

  • CPM Fee 5

  • Data Fees

  • Earned Likes

  • Earned Playlist Additions

  • Earned Shares

  • Earned Subscribers

  • Earned Views

  • Engagements

  • First-Quartile (Audio)

  • Gmail Conversions

  • Fullscreens (Video)

  • Media Fee 1

  • Media Fee 2

  • Media Fee 3

  • Media Fee 4

  • Media Fee 5

  • Midpoint (Audio)

  • Nielsen Digital Ad Ratings Fee

  • Pauses (Video)

  • Platform Fee

  • Profit

  • Profit Margin

  • Rich Media Engagements

  • Starts (Audio)

  • Third-Party Ad Server Fee

  • Third-Quartile (Audio)

  • Tracked Ads

  • View through Conversion

  • YouTube: Views

Reach & frequency metrics

There are two groups of metrics supported, namely Unique reach and Unique reach audience. Cookie reach is no longer supported by DV360 and is, thus, deprecated in Funnel. Unique reach requires that the optional dimension Country is selected.
These can be broken down by either Advertiser, Campaign or Insertion Order. 

Cookie reach dimensions (deprecated)

  • Advertiser

  • Advertiser ID

  • Partner

  • Partner ID

​Cookie reach metrics (deprecated)

  • Cookie Reach: Average Impression Frequency

  • Cookie Reach: Impression Reach

Unique reach dimensions

  • Advertiser

  • Advertiser ID

  • Country

  • Partner

  • Partner ID

Unique reach metrics

  • Unique Reach: Average Impression Frequency

  • Unique Reach: Average Impression Frequency (Co-Viewed)

  • Unique Reach: Average Viewable Impression Frequency

  • Unique Reach: Click Reach

  • Cookie Reach: Impression Reach

  • Unique Reach: Impression Reach (Co-Viewed)

  • Unique Reach: Total Reach

  • Unique Reach: Total Reach (Co-Viewed)

  • Unique Reach: Viewable Impression Reach

Unique reach audience dimensions

  • Advertiser

  • Advertiser ID

  • Age

  • Country

  • Gender

  • Partner

  • Partner ID

Unique reach audience metrics

  • % Composition Impressions

  • % Composition Impressions (Co-Viewed)

  • % Composition Reach

  • % Composition Reach (Co-Viewed)

  • % Population Reach

  • % Population Reach (Co-Viewed)

  • % Viewable Composition Reach

  • % Viewable Composition Impressions

  • % Viewable Population Reach

  • Unique Reach: Average Impression Frequency

  • Unique Reach: Average Impression Frequency (Co-Viewed)

  • Unique Reach: Average Viewable Impression Frequency

  • Unique Reach: Click Reach

  • Unique Reach: Impression Reach

  • Unique Reach: Impression Reach (Co-Viewed)

  • Unique Reach: Viewable Impression Reach

  • Target Rating Points

  • Target Rating Points (Co-Viewed)

  • Viewable Target Rating Points


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