Connection Type
The connection types supported are: Partner, Advertiser and Custom. The Partner and Advertiser connection types allow for downloading Reach & frequency metrics. The connection type Custom allows users to connect and download data from reports created in DV360. You can read more about the connection type Custom by following this link.
For all reports we are able to fetch data from 2 years, except reports with Floodlight and Path to conversion where we only can fetch data from 60 days.
Advertiser vs Partner
Choosing between Advertiser or the Partner connection type depends if you want to pull in data that is specific for either an Advertiser or a Partner. Funnel applies a filter when fetching the data from DV360 with the Partner id and, if selected, the Advertiser id that was selected when connecting the Data Source.
Standard vs Reach & frequency Metrics
When connecting a DV360 Data source, you can select Standard or Reach & frequency metrics. Reach & frequency contain metrics that can not be summed over days and/or dimensions, thus they will be imported as metrics that represents non-summable rows. Read more here: What are non aggregatable metrics?
Standard metrics
This is the Standard report containing a set of metrics and dimensions that should be available to all DV360 API users. The Standard dimensions and metrics include:
Dimensions
Activity
Activity ID
Advertiser
Advertiser ID
Campaign
Campaign ID
Creative
Creative ID
Insertion Order
Insertion Order ID
Line Item
Line Item ID
Line Item Type
Partner
Partner ID
Metrics
% Viewable Impressions
Clicks
DCM Post-Click Revenue
DCM Post-View Revenue
First-Quartile Views (Video)
Impressions
Measurable Impressions
Media Cost
Midpoint Views (Video)
Post-Click Conversions
Post-View Conversions
Revenue
Third-Quartile Views (Video)
Total Conversions
Total Media Cost
Total Media Cost ECPM Viewable
Video Completed Views
Video Skips
Video Starts
Viewable Impressions
Additional dimensions
There are a number of optional dimensions available to select when connecting a source.
Ad Position
Ad Type
Browser
City
Cm Placement ID
Companion Creative ID
Country
Creative Height
Creative Integration code
Creative Size
Creative Source
Creative Status
Creative Type
Creative Width
Data Source
Day of Week
Device Make
Device Model
Device Type
Exchange
Exchange ID
Insertion Order Integration code
Insertion Order Status
Inventory Delivery Method
Inventory Rate Type
Inventory Source ID
Inventory Source Type
Line Item Daily Frequency
Line Item Integration code
Line Item Status
Month
Platform
Playback Method
Position in Content
Public Inventory
Region
Targeted Data Providers
Time of Day
Variant ID
Variant Version
Video Player Size
Week
Year
Additional metrics
There are a number of optional metrics available to select when connecting a source.
Active View: Eligible Impressions
Active View: Not Measurable Impressions
Active View: Not Viewable Impressions
Billable Cost
Billable Impressions
Companion Clicks (Video)
Companion Impressions (Audio)
Companion Impressions (Video)
Complete Listens (Audio)
ComScore vCE in DoubleClick Fee
CPM Fee 1
CPM Fee 2
CPM Fee 3
CPM Fee 4
CPM Fee 5
Data Fees
Engagements
First-Quartile (Audio)
Fullscreens (Video)
Gmail Conversions
Media Fee 1
Media Fee 2
Media Fee 3
Media Fee 4
Media Fee 5
Midpoint (Audio)
Nielsen Digital Ad Ratings Fee
Pauses (Video)
Platform Fee
Profit
Profit Margin
Rich Media Engagements
Starts (Audio)
Third-Party Ad Server Fee
Third-Quartile (Audio)
Tracked Ads
TrueView: Views
Reach & frequency metrics
There are two groups of metrics supported, namely Unique reach and Unique reach audience. Cookie reach is no longer supported by DV360 and is, thus, deprecated in Funnel. The different metric groups can be broken down by either
Advertiser
Campaign
Campaign, Creative
Creative
Insertion Order
Insertion Order, Creative
Cookie reach dimensions (deprecated)
Advertiser
Advertiser ID
Partner
Partner ID
Cookie reach metrics (deprecated)
Cookie Reach: Average Impression Frequency
Cookie Reach: Impression Reach
Unique reach dimensions
Advertiser
Advertiser ID
Country
Partner
Partner ID
Unique reach metrics
Unique Reach: Average Impression Frequency
Unique Reach: Average Impression Frequency (Co-Viewed)
Unique Reach: Average Viewable Impression Frequency
Unique Reach: Click Reach
Cookie Reach: Impression Reach
Unique Reach: Impression Reach (Co-Viewed)
Unique Reach: Total Reach
Unique Reach: Total Reach (Co-Viewed)
Unique Reach: Viewable Impression Reach
Unique reach audience dimensions
Advertiser
Advertiser ID
Age
Country
Gender
Partner
Partner ID
Unique reach audience metrics
% Composition Impressions
% Composition Impressions (Co-Viewed)
% Composition Reach
% Composition Reach (Co-Viewed)
% Population Reach
% Population Reach (Co-Viewed)
% Viewable Composition Reach
% Viewable Composition Impressions
% Viewable Population Reach
Unique Reach: Average Impression Frequency
Unique Reach: Average Impression Frequency (Co-Viewed)
Unique Reach: Average Viewable Impression Frequency
Unique Reach: Click Reach
Unique Reach: Impression Reach
Unique Reach: Impression Reach (Co-Viewed)
Unique Reach: Viewable Impression Reach
Target Rating Points
Target Rating Points (Co-Viewed)
Viewable Target Rating Points
Youtube (TrueView)
Dimensions
Advertiser
Advertiser Currency
Advertiser ID
Beacon Click Ad Url
Beacon Expandable CM360 Impression Ad Url
Final URL
Insertion Order
Insertion Order ID
Line Item
Line Item ID
Line Item Type
Partner
Partner ID
Tracking URL
YouTube Ad
YouTube Ad Group
YouTube Ad Group ID
YouTube Ad ID
Metrics
Card Clicks
Clicks
Engagements
First-Quartile Views (Video)
Impressions
Impressions (Co-Viewed)
Media Cost
Midpoint Views (Video)
Revenue
Third-Quartile Views (Video)
Total Media Cost
Tracked Ads
TrueView: Views
Video Completed Views