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Troubleshoot data mismatch in OpenAI Ads

Compare OpenAI Ads numbers in Funnel with the OpenAI Ads dashboard when totals differ or today's data is missing.

Problem summary

OpenAI Ads numbers in Funnel do not match the OpenAI Ads dashboard for the same period. Spend, clicks or impressions can differ, or data for the current day can be missing.

Error message or symptoms

You may see one or more of the following:

  • Spend, clicks or impressions in Funnel differ from the OpenAI Ads dashboard for the same dates

  • Data for the current day is missing in Funnel

  • Totals change when you compare a different aggregation level than the one you connected

When does this occur

  • You compare Funnel to an OpenAI Ads report that uses a different timezone

  • You include the current day in the comparison

  • You compare Funnel to a different aggregation level than the one you selected when you connected: Campaign, Ad Group or Ad

Root cause

Funnel uses the timezone set on your ad account. Funnel also imports completed days only: the OpenAI Ads API rejects a time range that includes today, so Funnel does not request the current day until the following day. Report totals can also differ by aggregation level.

Solution

  1. Confirm the timezone on your OpenAI Ads account matches the timezone you use when you compare reports.

  2. Exclude the current day from the comparison. Data for today appears in Funnel on the following day.

  3. Compare Funnel to the same aggregation level you selected when you connected: Campaign, Ad Group or Ad. For the fields available at each level, see OpenAI Ads: Dimensions and metrics.

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