If your use case requires this data in Funnel, you can request it as a custom connector.
Custom connectors and data requests are available only in Business and Enterprise plans.
Market Trends Report
Dimensions
Date: The specific date when the data was recorded.
Traffic Type: The category of traffic, such as paid or organic search.
Competitor: The domain or entity competing in the same market space.
Device: The type of device used for the search (for example, desktop, mobile).
Search Term Group: A collection of related search terms categorized together.
Competitor Group: A set of competitors grouped based on specific criteria.
Whole Market: Represents the aggregate data across the entire market landscape.
Metrics
Average CPC: The mean cost per click for ads within the specified category.
Average Position: The typical rank or placement of an ad or website in search results.
Frequency: How often a particular ad or search term appears over a given period.
Share of Clicks (%): The percentage of total clicks garnered by a specific competitor or search term.
Impression Share (%): The proportion of total impressions received relative to the potential impressions available.
Share of Spend (%): The percentage of total advertising expenditure attributed to a particular competitor or campaign.
Market Share by Groups and Locations Report
Dimensions
Date: The specific date when the data was recorded.
Location: The geographical area where the search activity occurred.
Search Term Group: A collection of related search terms categorized together.
Device: The type of device used for the search (for example, desktop, mobile).
Ad Type: The format of the advertisement, such as text ad, display ad, or shopping ad.
Competitor: The domain or entity competing in the same market space.
Metrics
Estimated Impressions: The projected number of times an ad or search result is displayed to users.
Total Impressions: The actual count of how many times an ad or search result was shown.
Average Position: The typical rank or placement of an ad or website in search results.
Share of Clicks (%): The percentage of total clicks garnered by a specific competitor or search term.
Share of Spend (%): The percentage of total advertising expenditure attributed to a particular competitor or campaign.
How to request this data
To request Adthena data and other data that has not been covered here, submit a data request.