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Data Transformation
Data Transformation
Learn more about working with the data in your Funnel account
+14
40 articles in this collection
Written by
Sven Hamberg,
Nina Holtz,
Peter Lundberg
and 14 others
How to use views in Data Explorer
You can save your selections in Data Explorer as a view. Allow your team members to get back to it at any time.
Written by
Daniel Vinntreus
Updated over a week ago
Track follower metric across social organic platforms
How to track total and net new followers using Data Studio
Written by
Ishan Shekhar
Updated over a week ago
How to add your budget data to Funnel
Add marketing budget/target to Funnel using templates
Written by
Daniel Norén
Updated over a week ago
Schedule a google sheet function to run on a time interval
Google sheet troubleshooting
Written by
Ishan Shekhar
Updated over a week ago
How to create a data model to deduplicate data and avoid double-counting
Learn how to use custom dimensions for working with multiple data sources in Funnel representing the same origin source.
Written by
Sven Hamberg
Updated over a week ago
Lookup Values from a Google Sheet
Learn how to use a rule to replace values using lookup from a google sheet
Written by
Daniel Vinntreus
Updated over a week ago
How to use lookup tables when creating custom fields
Learn how to look up values for custom dimensions and metrics
Written by
Ouday Youzbashi
Updated over a week ago
Funnel built-in fields
Written by
Ouday Youzbashi
Updated over a week ago
Funnel is updating rules on custom dimensions and metrics with standard rules
Written by
Emma Bertilsson
Updated over a week ago
How to copy a dimension or metric
How to create a new dimension or metric based on one of your existing ones
Written by
Gustav Karlsson
Updated over a week ago
Renaming Fields
How to change the names of metrics and dimensions in Funnel
Written by
Nina Holtz
Updated over a week ago
How does currency conversion in Funnel work?
How you can manage currency conversions in Funnel automatically or manually
Written by
Nina Holtz
Updated over a week ago
Custom Dimensions
Custom dimensions explained - The Basics
What are custom dimensions?
Written by
Ross
Updated over a week ago
Working with custom dimension rule results
There are a number of ways to set and manipulate the results of your dimension rules.
Written by
Mark Tombs
Updated over a week ago
Create a Fiscal calendar in Funnel from a Google Sheet
Fiscal calendar, Fiscal year, Fiscal period, Fiscal Week
Written by
Daniel Norén
Updated over a week ago
Create your first Custom Dimension
Learn how to segment your data by setting up a simple custom dimension
Written by
Sven Hamberg
Updated over a week ago
What are "Dimensions" and how can I use them?
Written by
Sven Hamberg
Updated over a week ago
Funnel's standard custom dimension rules
The default behavior of the Traffic source, Media type, Campaign and Paid/Organic dimension rules
Written by
Simon Fransson
Updated over a week ago
Campaign dimensions in Funnel
This article describes the main campaign dimensions that exist in Funnel and how they are commonly used
Written by
Gustav Karlsson
Updated over a week ago
Different types of custom field rules
Learn about the different types of custom field rules that exist in Funnel and when to use them
Written by
Robert Åman
Updated over a week ago
How to force Ad Campaign names into lowercase to match Google Analytics
Match GA and ad platform data on a campaign level by forcing all campaign names into lowercase
Written by
Nina Holtz
Updated over a week ago
How to use Text Splitting
Examples of how to use text splitting to match delimited dimension values in your data and extract specific fragments from those values.
Written by
John Johansson
Updated over a week ago
How to use regex matches
Examples how to use regular expression to find matching rows in your data or extract and capture specific parts or patterns.
Written by
Peter Lundberg
Updated over a week ago
How do I create a custom dimension based on dates?
Learn how to group data by custom date ranges using the Date dimension as a foundation.
Written by
Simon Kalicinski
Updated over a week ago
How do I use regex to capture a fixed amount of characters from dimension values?
Learn how to specify a certain number of characters to be returned from native dimensions as values in a custom dimension
Written by
Simon Kalicinski
Updated over a week ago
How do I build a custom metric for Facebook Ads based on click or view attribution only?
Learn how to build a rules-based custom metric that makes use of the native Facebook Ads metric "Attribution window".
Written by
Simon Kalicinski
Updated over a week ago
How do I use regex to identify dimension values that contain two specific sets of characters?
Learn how to match or capture a dimension's values only if they contain two different strings at the same time.
Written by
Simon Kalicinski
Updated over a week ago
Metrics
Working with rule based metrics
Written by
Peter Lundberg
Updated over a week ago
Google Analytics - How to map fields between Universal Analytics and GA4 in Funnel
This article helps you create a harmonized dataset across Universal Analytics & Google Analytics 4 in Funnel.
Written by
Daniel Norén
Updated over a week ago
Why Non-Aggregatable Metrics Cannot be Summed
Walkthrough example of why non-aggregatable metrics cannot be summed. Also includes links to other related knowledge base articles.
Written by
Kelsey Maynard
Updated over a week ago
Working with Non-Aggregatable (Non-Agg) Metrics in Funnel
Create Monthly and Weekly Facebook Reach in Funnel
Written by
Daniel Norén
Updated over a week ago
Creating a Custom Metric
Learn how to create your own metrics
Written by
Peter Lundberg
Updated over a week ago
What are the differences between a rule metric and a formula metric?
Learn the differences between custom metrics based on rules vs formulas
Written by
Emma Bertilsson
Updated over a week ago
How are custom metrics calculated?
Understand more detail on when and how formula and rules are evaluated
Written by
Peter Lundberg
Updated over a week ago
How can I calculate Cost from other metrics?
It is possible to use Custom Metrics that build on other metrics to build your monetary metric
Written by
Peter Lundberg
Updated over a week ago
Create a metric from a dimension row & value
How to pivot/transpose metrics in Funnel
Written by
Erik Lilja
Updated over a week ago
Why can I not calculate CPC in a rule?
Written by
Peter Lundberg
Updated over a week ago
Funnel's standard metric rules
Default behaviour for Cost, Clicks and Impressions
Written by
Peter Lundberg
Updated over a week ago
What are non-aggregatable metrics?
Learn about what we mean when talking about non-aggregatable metrics.
Written by
Gustav Karlsson
Updated over a week ago
What happened to "Ad platform basic" metrics?
Funnel's Cost, Impressions, Clicks, CPC, CTR, CPM are upgraded to allow overriding these calculations
Written by
Simon Fransson
Updated over a week ago