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(Video) Google Analytics 4 (GA4) user data

A quick video to walk you through configuring user-level data for GA4.

Updated over 2 weeks ago

What you'll learn:

  • Configure user-level reports for greater granularity than standard templates allow

  • Why GA4 user data is non-aggregatable and how specific time windows prevent inflated numbers

  • Select and manage rolling periods (e.g., 7-day vs. 30-day) to accurately track active users

We recommend watching the "Working with non-aggregatable metrics" video to help you better understand user-level data.

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