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DoorDash: Dimensions and metrics

Dimensions and metrics available for DoorDash in Funnel.

Updated today

If your use case requires this data in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Reports

Campaigns Report

  • Event Date

  • Campaign Id

  • Campaign Name

  • Campaign Start Date

  • Campaign End Date

  • Behavioral Targeting

  • Impressions

  • Clicks

  • CTR

  • Orders

  • Ad Attr Sales

  • Conversion

  • Spend

  • Avg CPC

  • ROAS

  • Ad Attr Units

  • Avg Item Price

  • New to Brand Sales (180 days)

  • New to Brand Sales (1 year)

  • New to Brand % (180 days)

  • Lapsed to Brand Sales

  • Existing to Brand Sales

  • New to Category Sales (180 days)

  • New to Category Sales (1 year)

  • Lapsed to Category Sales

  • Existing to Category Sales

  • Currency

  • Objective

Ad Groups

  • Campaign ID

  • Ad Group ID

  • Name

  • Status

  • Status Description

  • Start Date

  • End Date

  • Target Keywords

  • Placement Type

  • Behavioral Targets

Product

  • Event Date

  • Campaign Id

  • Campaign Name

  • Currency

  • Spend

  • Impressions

  • Clicks

  • CTR

  • Avg CPC

  • Ad Attr Sales

  • ROAS

  • Ad Attr Units

  • Orders

  • Avg Item Price

  • Behavioral Targeting

  • Campaign End Date

  • Campaign Start Date

  • Conversion

  • Existing to Brand Sales

  • Existing to Category Sales

  • Lapsed to Brand Sales

  • Lapsed to Category Sales

  • New to Brand % (180 days)

  • New to Brand Sales (1 year)

  • New to Brand Sales (180 days)

  • New to Category Sales (1 year)

  • New to Category Sales (180 days)

  • Objective

Category Share

  • Month

  • Brand

  • Department

  • Super Category

  • Super Category Sales

  • Super Category Sales Share (%)

Product Sales

  • Week

  • Brand

  • Product Name

  • Product UPC

  • GTIN_14

  • DD_SIC

  • Vertical (Store Type)

  • Sales

  • Orders

  • Total Units

Catalog

  • DD_SIC

  • Product Name

  • Brand

  • UPCs

  • GTIN_14s

  • Primary Image

  • Auxiliary Images

  • Description

  • Last Updated Date

KEYWORD

  • Date

  • Keyword

  • Ad Format

  • Campaign ID

  • Campaign Name

  • Campaign Start Date

  • Ad Group Id

  • Ad Group Name

How to request this data

To request DoorDash data, submit a data request (see link here for instructions) or select the DoorDash tile marked custom after enabling Show custom connectors.

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