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What is Funnel?

Get a quick overview of Funnel’s core building blocks and what you can do with them.

Updated over a week ago

Funnel is a browser-based marketing data hub where you can connect, store, organize, visualize, and share marketing data in an automated way. Funnel helps you create business-ready data in a no-code, point-and-click environment.

Funnel is designed to give marketers a consolidated, accurate, and trustworthy data hub that is the control center for monitoring and improving marketing performance. The idea is to create a single source of truth that you can trust to make business decisions.

What are the building blocks of Funnel?

  • Connect: Quickly bring all of your marketing data together from any source. Funnel integrates with 500+ marketing apps and platforms. Simply enter your credentials and import from any data source that you need.

  • Store: Securely store all of your data in our centralized hub. Store 24 months of marketing data securely and use it to generate meaningful insights at the click of a button.

  • Organize: Transform raw data without code to automatically make it ready for analysis. Clean, group, and map your data effortlessly. Use powerful tools to normalize, harmonize, and enrich your data for analysis, sense-making, and insights.

  • Visualize: Visualize your data through customizable, easy-to-create dashboards for reporting and KPI monitoring in Funnel. Get a dashboard ready in minutes.

  • Share: Easily collaborate and share your data with any team using dashboards, industry-leading visualization tools, or data warehouses.

Who can use Funnel?

Whether you are a digital marketer trying to optimize your advertising spend or in IT catering to constant requests from your marketing team, Funnel can help you with your marketing data.

Digital marketers

Marketing analysts

Data analysts

IT administrators and other engineering teams

  • Access and consume your data seamlessly.

  • Understand the impact of investments.

  • Update business logic without coding.

  • Normalize and harmonize your data in one place.

  • Work with dashboard visualization tools of your choice.

  • Get full data granularity.

  • Use data warehouse or BI tools of your choice.

  • Consolidate data silos.

  • Get full data granularity.

  • Build a robust reporting stack with automated data collection.

  • Forget building or maintaining data source connectors.

  • Reduce specific marketing support requests.

Advantages of using Funnel

Funnel gives you complete control of your marketing efforts. Gather all your data in the same place and get insights faster to optimize your advertising spend. Transform raw data into powerful insights. Share with anyone, anywhere, and at will. And so much more.

  • Reduce operational costs: Reduce manual effort through automated data collection. Consolidate all your data sources to create a single source of truth.

  • Shift from the tactical to the strategic: Access data over meaningful timeframes for both short-term and long-term insights. Automate tactical tasks like data gathering and consolidation to focus on value.

  • Empower decision making: Go beyond just getting data in and pushing data out. Organize and transform data for powerful insights to make important decisions.

  • Scale outcomes and reduce complexity: Funnel's massive library of connectors scales with your needs and requirements, while reducing the complexity that comes with more data. Simplify sense-making even with large volumes of data.

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Funnel is a marketing data hub that can help you connect to 500+ data sources, store 24 months of data, organize it, visualize it, and share it anywhere.

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