Spotify Ad Studio Troubleshooting

When data doesn't seem to match.

Carina Palmqvist avatar
Written by Carina Palmqvist
Updated over a week ago

Inactive ad accounts

If your ad account is newly created it might need activation by Spotify before Funnel can start to retrieve the data. To get your ad account activated you need to contact your sales representative at Spotify.

When your ad account is inactive for any reason, your data source will have the following status in the data source details overview:

Mismatch in Spend

The spend amount visible in Spotify Ad Studio UI can sometimes differ from what you see in Funnel.

Here is a clarification from Spotify:

When viewing Spotify campaign reporting through Funnel, the "Spend" metric indicates the total value of the delivered impressions within the campaign, not the total amount billed. While "Spend" and “Amount Billed” are typically the same number, they can sometimes vary if the campaign overdelivers because advertisers are not charged for any additional impressions that have been delivered beyond the initial budget.

For further information on this, you can reach out to Spotify.

How far back in time can I get data from Spotify Ad Studio?

By default the Spotify Ad Studio connector will download data as far back as two years. If your account was created before then and you would like to extend download of historical data further back, you can contact and request a specific date.

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