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Google Ads Budget: Dimensions and metrics

List of Google Ads Budget dimensions and metrics available in Funnel.

How to get these dimensions and metrics in your workspace?

What do you need?

  1. Go to Data > Connect.

  2. Click + Connect data source.

  3. Search for Google Ads Budget in the search bar, then select it from the search results.

Business or Enterprise plan

Dimensions

  • Campaign Budget ID: The ID of the campaign budget. A budget ID can be shared across different campaigns; the system will then allocate the campaign budget among different campaigns to get optimum results.

  • Campaign Budget Name: The name of the campaign budget. Campaign budgets that are not explicitly shared derive their name from the attached campaign's name.

  • Campaign Budget Status: The status of this campaign budget.

  • Campaign Budget Type: The type of the campaign budget.

  • Campaign End Date: The last day of the campaign in serving customer's timezone in YYYY-MM-DD format. On create, defaults to 2037-12-30, which means the campaign will run indefinitely.

  • Campaign ID: The ID of the campaign.

  • Campaign Name: The name of the campaign. This field is required and should not be empty when creating new campaigns.

  • Campaign Start Date: The date when campaign started in serving customer's timezone in YYYY-MM-DD format.

  • Campaign Status: The status of the campaign. When a new campaign is added, the status defaults to ENABLED.

Metrics

  • Campaign Budget Amount: The amount of the budget, in the local currency for the account.

  • Campaign Cost: The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

  • Conversions: The number of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

  • Conversions Value: The value of conversions. This only includes conversion actions which include_in_conversions_metric attribute is set to true. If you use conversion-based bidding, your bid strategies will optimize for these conversions.

Notes

You can map your budget data to your other Google Ads data using lookups in Funnel.

Budget data is imported using a single partition, which means that every 4 hours the whole dataset refreshes.

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