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MikMak Insights: Dimensions and metrics

Dimensions and metrics available for MikMak Insights in Funnel.

Updated yesterday

If your use case requires this data in Funnel, you can request it as a custom connector.

Custom connectors and data requests are available only in Business and Enterprise plans.

Dimensions

  • Date

  • Country

  • Product Brand Name

  • Experience

  • Commerce Type

  • Product Name

  • Retailer

  • UTM Source

  • UTM Medium

  • UTM Campaign

  • UTM Term

  • UTM Content

  • UTM Ad ID

  • UTM Placement

  • UTM Bu

  • UTM Clicktype

  • UTM Variant

  • UTM Advertiser ID

  • UTM Placement ID

  • UTM Format

  • UTM Creative ID

  • UTM Config

  • UTM ID

  • UTM Marketing Tactic

  • UTM Source Platform

  • UTM Creative Format

  • Product Category Name

  • Product Line

  • Product Range

  • Subaccount ID

Metrics

  • Purchase Intent Value

  • Purchase Intent Clicks

  • CTA View

  • Raw Sales Account Amount

  • Raw Sales Amount

  • Commerce Loads

  • Purchase Intent Rate

  • Transactions

  • SKU Selected

  • Online Purchase Intent Clicks

  • Offline Purchase Intent Clicks

How to request this data

To request MikMak Insights data and other data that has not been covered here, submit a data request.

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