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Media Objects Report
This report provides comprehensive data on media content across different platforms, including base fields applicable to all media types and platform-specific fields.
Base Fields for All Media Object Types
Source Created At: Timestamp indicating when the media was created on the source platform.
Brand ID: Unique identifier assigned to the brand within Dash Hudson.
Brand Name: Name of the brand associated with the media object.
Channel: Social media platform where the media is published (for example, Instagram, TikTok).
Organization ID: Unique identifier for the organization overseeing the brand.
Organization Name: Name of the organization associated with the brand.
Source ID: Unique identifier of the media object on the source platform.
Source Type: Type of source where the media originated (for example, user-generated, brand-created).
Object Type: Category of the media object (for example, image, video).
Likeshop Clicks: Number of clicks generated through Dash Hudson's LikeShop feature.
Likeshop Links: Number of LikeShop links associated with the media.
Likeshop TikTok Clicks: Number of clicks from TikTok posts using LikeShop links.
Platform-Specific Fields
TikTok:
Embed URL: Link to embed the TikTok video.
Caption: Text description accompanying the video.
Share URL: Direct link to share the TikTok video.
Thumbnail URL: Link to the video's thumbnail image.
Comments: Count of user comments on the video.
Duration: Length of the video in seconds.
Likes: Number of likes received.
Shares: Number of times the video was shared.
Views: Total view count.
Total Engagements: Sum of all interactions (likes, comments, shares).
Total Time Watched: Aggregate time users have spent watching the video.
Reach: Number of unique users who viewed the video.
Average Time Watched: Average duration a user watches the video.
Effectiveness: Metric indicating the video's performance relative to objectives.
Entertainment Score: Proprietary metric assessing the video's entertainment value.
Average Completion Rate: Percentage of viewers who watched the video in its entirety.
Engagement Rate: Ratio of engagements to total views.
Full Video Watched Rate: Percentage of viewers who watched the full video.
Impressions Rate Metrics: Breakdown of views from different sources (for example, Follow, For You, Hashtag).
Instagram:
Caption: Text accompanying the post.
Is Boosted: Indicator if the post received paid promotion.
Is Carousel: Indicates if the post contains multiple images/videos.
Is Commented: Indicates if the post has comments.
Is Mentioned: Indicates if the post mentions other users.
Is RIQ: Indicates if the post is a Reels, IGTV, or Quick post.
Is Tagged: Indicates if the post has been tagged by users.
Post Type: Category of the post (for example, photo, video, carousel).
Timestamp: Date and time when the post was published.
URL: Direct link to the Instagram post.
Hashtags: List of hashtags used in the post.
Photo Tags: Users or brands tagged in the photo.
Engagement Metrics: Various metrics such as comments, likes, and impressions.
Paid Metrics: Metrics related to promoted posts, including paid comments and impressions.
Reach: Number of unique accounts that viewed the post.
Effectiveness: Metric indicating how well the post met its intended goals.
Instagram Stories:
Caption: Text accompanying the story.
Short URL: Abbreviated link to the story.
Swipe Up Link: URL users are directed to upon swiping up.
URL: Direct link to the story.
Hashtags: List of hashtags used in the story.
Mentions: Users mentioned in the story.
Engagement Metrics: Metrics such as exits, replies, and taps.