Common issues when looking at Shopify data

Understanding Referrer Source

Our connector has a couple of different Referrer source dimensions, they all come in two versions, e.g. First Visit Source and Last Visit Source.

One thing that may not be obvious about them is that if an order was made on the first visit, it will have no value on the last visit source. It will only be attributed to the first visit source.

You can make your own custom dimension to solve this problem, here is a quick example of how that may look:

Joining Order and Product reports

You can setup both an Order report and a Product report for the same Shopify account if you want to be able to see all metrics. One order is one line in the Order report and each item in that report exists as a row in the Product report. These two reports can be mapped together by the Order ID that exists in both.

How far back in time can I get data from Shopify?

By default the Shopify connector will download data as far back as two years. If your shop was created before then and you would like to extend download of historical data further back, you can contact and request a specific date.

Read more about Shopify

What data can I get from Shopify?
How to create API credentials for Shopify

Sales Report Metrics

First time and returning customer

Additional details for orders

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