Dimensions
Blast ID
Blast Name
Template ID
Template Name
Metrics
Beacon:
Number of users who opened with images turned on.
Click:
Number of users who clicked at least one link.
Click Multiple URLs:
Number of users who clicked at least two different URLs.
Click Total:
Total number of clicks (including multiple clicks per user).
Confirmed Opens:
Number of users who opened with images turned on or clicked.
Count:
Number of users.
Est Opens:
Sailthru’s estimate of number of users who opened your email.
Hard Bounce
Open Total:
Total number of beacon impressions (including multiple beacon impressions per user).
Opt Out:
Number of users who opted out.
Pageviews:
Number of pageviews generated.
Purchase:
Number of users who made a purchase.
Purchase Price:
Total amount of revenue generated from purchases (in cents).
Revenue:
Total amount of revenue generated (in cents).
Soft Bounce
Spam:
Number of users who reported spam.