Dimensions
Blast ID
Blast Name
Template ID
Template Name
Metrics
Beacon – Number of users who opened with images turned on.
Click – Number of users who clicked at least one link.
Click Multiple URLs – Number of users who clicked at least two different URLs.
Click Total – Total number of clicks (including multiple clicks per user).
Confirmed Opens – Number of users who opened with images turned on or clicked.
Count – Number of users.
Est Opens – Sailthru’s estimate of number of users who opened your email.
Hard Bounce
Open Total – Total number of beacon impressions (including multiple beacon impressions per user).
Opt Out – Number of users who opted out.
Pageviews – Number of pageviews generated.
Purchase – Number of users who made a purchase.
Purchase Price – Total amount of revenue generated from purchases (in cents).
Revenue – Total amount of revenue generated (in cents).
Soft Bounce
Spam – Number of users who reported spam.