Dimensions

  • Blast ID
  • Blast Name
  • Template ID
  • Template Name

Metrics

  • Beacon: Number of users who opened with images turned on.
  • Click: Number of users who clicked at least one link.
  • Click Multiple URLs: Number of users who clicked at least two different URLs.
  • Click Total: Total number of clicks (including multiple clicks per user).
  • Confirmed Opens: Number of users who opened with images turned on or clicked.
  • Count: Number of users.
  • Est Opens: Sailthru’s estimate of number of users who opened your email.
  • Hard Bounce
  • Open Total: Total number of beacon impressions (including multiple beacon impressions per user).
  • Opt Out: Number of users who opted out.
  • Pageviews: Number of pageviews generated.
  • Purchase: Number of users who made a purchase.
  • Purchase Price: Total amount of revenue generated from purchases (in cents).
  • Revenue: Total amount of revenue generated (in cents).
  • Soft Bounce
  • Spam: Number of users who reported spam.
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