What data can I get from Sailthru?

Dimensions

• Blast ID
• Blast Name
• Template ID
• Template Name

Metrics

• Beacon: Number of users who opened with images turned on.
• Click: Number of users who clicked at least one link.
• Click Multiple URLs: Number of users who clicked at least two different URLs.
• Click Total: Total number of clicks (including multiple clicks per user).
• Confirmed Opens: Number of users who opened with images turned on or clicked.
• Count: Number of users.
• Est Opens: Sailthru’s estimate of number of users who opened your email.
• Hard Bounce
• Open Total: Total number of beacon impressions (including multiple beacon impressions per user).
• Opt Out: Number of users who opted out.
• Pageviews: Number of pageviews generated.
• Purchase: Number of users who made a purchase.
• Purchase Price: Total amount of revenue generated from purchases (in cents).
• Revenue: Total amount of revenue generated (in cents).
• Soft Bounce
• Spam: Number of users who reported spam.