Dimensions

  • Blast ID

  • Blast Name

  • Template ID

  • Template Name

Metrics

  • Beacon – Number of users who opened with images turned on.

  • Click – Number of users who clicked at least one link.

  • Click Multiple URLs – Number of users who clicked at least two different URLs.

  • Click Total – Total number of clicks (including multiple clicks per user).

  • Confirmed Opens – Number of users who opened with images turned on or clicked.

  • Count – Number of users.

  • Est Opens – Sailthru’s estimate of number of users who opened your email.

  • Hard Bounce

  • Open Total – Total number of beacon impressions (including multiple beacon impressions per user).

  • Opt Out – Number of users who opted out.

  • Pageviews – Number of pageviews generated.

  • Purchase – Number of users who made a purchase.

  • Purchase Price – Total amount of revenue generated from purchases (in cents).

  • Revenue – Total amount of revenue generated (in cents).

  • Soft Bounce

  • Spam – Number of users who reported spam.

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