Blast ID – Available in the Blast report.

Blast Name – Available in the Blast report.

List ID – Available in the List report.

List Name – Available in the List report.

List Type – Available in the List report.

Template ID – Available in the Blast report.

Template Name – Available in the Blast report.

Beacon – Number of users who opened with images turned on.
Available in the Blast report.

Click – Number of users who clicked at least one link.
Available in the Blast report.

Click Multiple URLs – Number of users who clicked at least two different URLs.
Available in the Blast report.

Click Total – Total number of clicks (including multiple clicks per user).
Available in the Blast report.

Confirmed Opens – Number of users who opened with images turned on or clicked.
Available in the Blast report.

Count – Number of users.
Available in the Blast report.

Est Opens – Sailthru’s estimate of number of users who opened your email.
Available in the Blast report.

Hard Bounce – Available in the Blast report.

Open Total – Total number of beacon impressions (including multiple beacon impressions per user).
Available in the Blast report.

Opt Out – Number of users who opted out.
Available in the Blast report.

Pageviews – Number of pageviews generated.
Available in the Blast report.

Purchase – Number of users who made a purchase.
Available in the Blast report.

Purchase Price – Total amount of revenue generated from purchases (in cents).
Available in the Blast report.

Revenue – Total amount of revenue generated (in cents).
Available in the Blast report.

Soft Bounce – Available in the Blast report.

Spam – Number of users who reported spam.
Available in the Blast report.

Total Emails – Available in the List report.

Valid Emails – Available in the List report.