Blast ID – Available in the Blast report.

Blast Name – Available in the Blast report.

List ID – Available in the List reports.

List Name – Available in the List reports.

List Type – Available in the List report.

Template ID – Available in the Blast report.

Template Name – Available in the Blast report.

Active Users – Non-aggregatable.
The number of active users.
Available in the List Daily Stats report.

Beacon – Number of users who opened with images turned on.
Available in the Blast report.

Click – Number of users who clicked at least one link.
Available in the Blast report.

Click Multiple URLs – Number of users who clicked at least two different URLs.
Available in the Blast report.

Click Total – Total number of clicks (including multiple clicks per user).
Available in the Blast report.

Confirmed Opens – Number of users who opened with images turned on or clicked.
Available in the Blast report.

Count – Number of users.
Available in the Blast report.

Disengaged Users – Non-aggregatable.
The number of disengaged users.
Available in the List Daily Stats report.

Dormant Users – Non-aggregatable.
The number of dormant users.
Available in the List Daily Stats report.

Email Count – Non-aggregatable.
The total number of people on the list.
Available in the List Daily Stats report.

Emailable Users – Non-aggregatable.
Available in the List Daily Stats report.

Engaged Users – Non-aggregatable.
The number of engaged users (will be 0 if you are not using Horizon).
Available in the List Daily Stats report.

Est Opens – Sailthru’s estimate of number of users who opened your email.
Available in the Blast report.

Hard Bounce – Available in the Blast report.

Lists Count – Non-aggregatable.
The total number of subscriptions by all members of this list.
Available in the List Daily Stats report.

Lists Signups – Non-aggregatable.
The number of users who joined this list in the past 24 hours.
Available in the List Daily Stats report.

New Users – Non-aggregatable.
The number of new users.
Available in the List Daily Stats report.

Open Total – Total number of beacon impressions (including multiple beacon impressions per user).
Available in the Blast report.

Opt-outs – Non-aggregatable.
The number of users who are opt-outs.
Available in the List Daily Stats report.

Opted Out Users – Number of users who opted out.
Available in the Blast report.

Pageviews – Number of pageviews generated.
Available in the Blast report.

Passive Users – Non-aggregatable.
The number of passive users.
Available in the List Daily Stats report.

Purchase – Number of users who made a purchase.
Available in the Blast report.

Purchase Price – Total amount of revenue generated from purchases (in cents).
Available in the Blast report.

Removed users – Non-aggregatable.
The number of users who were removed from this list in the past 24 hours.
Available in the List Daily Stats report.

Revenue – Total amount of revenue generated (in cents).
Available in the Blast report.

Soft Bounce – Available in the Blast report.

Spam – Number of users who reported spam.
Available in the Blast report.

Spam Count – Non-aggregatable.
The number of users who were opted out because they marked a message as spam.
Available in the List Daily Stats report.

Total Emails – Available in the List report.

Valid Emails – Available in the List report.

Valid Users – Non-aggregatable.
The number of users that are not opted out and not hardbounced.
Available in the List Daily Stats report.