Ad Type – Chosen when configuring data source.

App Id – Chosen when configuring data source.

App Name – Chosen when configuring data source.

Campaign – The campaign name.
Chosen when configuring data source.

Campaign Id – Chosen when configuring data source.

Country – The country of origin.
Chosen when configuring data source.

Creative Pack Id – Chosen when configuring data source.

Creative Pack Name – Chosen when configuring data source.

Event Name – Chosen when configuring data source.

Event Type – Chosen when configuring data source.

OS Version – Chosen when configuring data source.

Platform – Chosen when configuring data source.

Source App Id – Source App Id replaces the deprecated field 'Source Id'.
Chosen when configuring data source.

Store – Chosen when configuring data source.

Target Id – Chosen when configuring data source.

Target Name – Chosen when configuring data source.

Target Store Id – Chosen when configuring data source.

Clicks

Installs – Number of installs recorded.

Spend

Started – Number of started.

Views – Number of completed views recorded.