You can choose between three different performance report types in the Adform connector:

  • Line Item
  • Banner
  • Event

Adform Quota

Your Adform account typically has a quota limit of 500. The Line Item and Banner report takes 20 a day per connected source and the Event report 10. The first time connecting a source historical data will be backfilled, 3 months back will consume 70 for the Line Item and Banner report and 35 for the Event report (per source). That is why there is an option when connecting you Adform account to toggle "Download all clients into the same source". This will download all clients/advertisers that the Adform user has access to and save a lot of quota compared to connecting one client per source.

All advertisers in one source

If you connect a lot of Adform advertisers under one single Adform user, you run the risk of depleting your quota. To reduce that risk, you have the option to connect all advertisers as one Funnel source (Since this lets us make fewer requests towards the Adform API).
To achieve this, simply select the source with (All advertisers) in its name, after you've entered your credentials on connect.

Tracking filter (custom) conversions

Connecting a tracking filter source
In order to include tracking filter conversions for your Adform data, you will need to enable external API credentials, which you will need to include when connecting an Adform data source. Instructions on how to do this can be found here

Viewing your tracking filter conversions
You can view Tracking Filter Conversions in two ways.

  • Collected under a single non-aggregatable metric named "Tracking Filter Conversions" with a Filter ID and Filter Name breakdown. 
  • Individual conversions as pivoted metrics under the filter's name.

Please note that if you accidentally enter the wrong external API credentials, you will need to create a new Adform source in Funnel as you will not be able to reconnect the existing one.

All reports

Dimensions

Date
Account ID
Campaign ID
Campaign

Line Item report

Dimensions

Currency
Media
Campaign Type
Order ID
Order
Line Item ID
Line Item
Filter ID (optional)
Filter Name (optional)

Metrics

Bounces
Bounces (Post Click)
Bounces (Post Impression)
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)

Conversions (Specs) No Repeats

Conversions (Specs) Orders
Engagements
Visits
Visits (Post Click)
Visits (Post Impression)
Clicks
Impressions
Sales
Sales (Post Click)
Sales (Post Impression)
Sales (All)
Cost (Non-Viewable)
Cost (Viewable)
Cost
Engaging Impressions
Viewable Impressions
Measurable Impressions
Mouse Overs
Pageviews
RTB Bids
Video Events
Amount (Net)
Amount (Gross)
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Impression)
Avg. Visit Duration (sec.) (Post Click)
Avg. Frequency
Avg. Visit Depth
Avg. Visit Depth (Post Impression)
Avg. Visit Depth (Post Click)
Video Completion Rate (%)
Video Start Rate (%)
Tracking Filter Conversions (optional)

Banner report

Dimensions

Currency
Order
Line Item
Banner
Banner ID
Banner Size
Banner Type
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5
Filter ID (optional)
Filter Name (optional)

Metrics

Bounces
Bounces (Post Click)
Bounces (Post Impression)
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Engagements
Visits
Visits (Post Click)
Visits (Post Impression)
Clicks
Impressions
Sales
Sales (Post Click)
Sales (Post Impression)
Sales (All)
Cost (Non-Viewable)
Cost (Viewable)
Cost
Engaging Impressions
Viewable Impressions
Measurable Impressions
Mouse Overs
Pageviews
Video Events
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Impression)
Avg. Visit Duration (sec.) (Post Click)
Avg. Frequency
Avg. Visit Depth
Avg. Visit Depth (Post Impression)
Avg. Visit Depth (Post Click)
Video Completion Rate (%)
Video Start Rate (%)
Tracking Filter Conversions (optional)

Event report

Dimensions

Event
Line Item
Banner
Banner ID
Banner Size
Banner Type
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5

Metrics

Events


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