You can choose between three different performance report types in the Adform connector:

  • Line Item

  • Banner

  • Media Banner

  • Event

If you need help connecting an Adform source please refer to our Adform - Troubleshooting article.

Fields available for all reports

Dimensions

Account ID
Campaign

Date

Line Item report

Dimensions

Campaign ID
Campaign Type
Currency

Filter ID (optional)
Filter Name (optional)
Line Item
Line Item ID

Media
Order
Order ID

Metrics

Amount (Gross)

Amount (Net)
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)

Avg. Frequency
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Depth
Avg. Visit Depth (Post Click)

Avg. Visit Depth (Post Impression)

Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Click)
Avg. Visit Duration (sec.) (Post Impression)
Booked Impressions
Bounces
Bounces (Post Click)
Bounces (Post Impression)

Clicks
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)

Conversions (cross-device)

Conversions (Specs) No Repeats

Conversions (Specs) Orders

Cost

Cost (Non-Viewable)
Cost (Viewable)
Engagements

Engaging Impressions

Impressions

Impressions (cross-device)

Measurable Impressions
Mouse Overs

Pageviews
RTB Bids

Sales
Sales (All)

Sales (Post Click)
Sales (Post Impression)

Tracking Filter Conversions (optional)

Video Completion Rate

Video Events

Video Start Rate

Viewable Impressions

Visits
Visits (Post Click)
Visits (Post Impression)

Dimensions

Banner
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5
Banner ID
Banner Size
Banner Type
Currency
Filter ID (optional)
Filter Name (optional)

Line Item
Order

Metrics

Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Frequency
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Depth
Avg. Visit Depth (Post Click)
Avg. Visit Depth (Post Impression)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Click)
Avg. Visit Duration (sec.) (Post Impression)
Bounces
Bounces (Post Click)
Bounces (Post Impression)
Clicks

Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)

Cost

Cost (Non-Viewable)
Cost (Viewable)
Engagements

Engaging Impressions

Impressions
Measurable Impressions
Mouse Overs

Pageviews
Sales
Sales (All)

Sales (Post Click)
Sales (Post Impression)

Tracking Filter Conversions (optional)

Video Completion Rate
Video Events

Video Start Rate

Viewable Impressions
Visits
Visits (Post Click)
Visits (Post Impression)

Media Banner report

Dimensions

Banner

Banner Attribute 1

Banner ID
Banner Size
Banner Type

Campaign Currency

Campaign ID

Campaign Start Date

Campaign Type

Client ID

Client

Line Item

Line Item ID

Line Item Start Date

Media

Order

Order ID

Metrics
Clicks

Cost

Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)

Impressions

Rendered Impressions

Video Completion Rate

Video Start Rate

Event report

Dimensions

Banner
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5

Banner ID
Banner Size
Banner Type
Campaign ID

Event
Line Item

Metrics

Events


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