The API provides data going back 397 days from the current date. If you need help connecting an Adform source please refer to our Adform - Troubleshooting article.
Fields available for all reports
Dimensions
Account ID
Campaign
Date
Line Item report
Dimensions
Campaign ID
Campaign Type
Currency
Filter ID (optional)
Filter Name (optional)
Line Item
Line Item ID
Media
Order
Order ID
Metrics
Amount (Gross)
Amount (Net)
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Frequency
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Depth
Avg. Visit Depth (Post Click)
Avg. Visit Depth (Post Impression)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Click)
Avg. Visit Duration (sec.) (Post Impression)
Booked Impressions
Bounces
Bounces (Post Click)
Bounces (Post Impression)
Clicks
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Conversions (cross-device)
Conversions (Specs) No Repeats
Conversions (Specs) Orders
Cost
Cost (Fixed Price)
Cost (Non-Viewable)
Cost (Viewable)
eCPM (OTS)
Engagements
Engaging Impressions
Impressions
Impressions (cross-device)
Measurable Impressions
Mouse Overs
Opportunity to See (OTS)
Pageviews
RTB Bids
Sales
Sales (All)
Sales (Post Click)
Sales (Post Impression)
Tracking Filter Conversions (optional)
Video Completion Rate
Video Events
Video Start Rate
Viewable Impressions
Visits
Visits (Post Click)
Visits (Post Impression)
Line Item report (with Device Type)
Dimensions
Campaign ID
Campaign Type
Currency
Device Type
Filter ID (optional)
Filter Name (optional)
Line Item
Line Item ID
Media
Order
Order ID
Metrics
Avg. Frequency
Clicks
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Conversions (Specs) No Repeats
Conversions (Specs) Orders
Cost
Cost (Fixed Price)
Cost (Non-Viewable)
Cost (Viewable)
eCPM (OTS)
Impressions
Measurable Impressions
Opportunity to See (OTS)
Pageviews
Sales
Sales (All)
Sales (Post Click)
Sales (Post Impression)
Tracking Filter Conversions (optional)
Viewable Impressions
Visits
Visits (Post Click)
Visits (Post Impression)
Banner report
Dimensions
Banner
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5
Banner ID
Banner Size
Banner Type
Currency
Filter ID (optional)
Filter Name (optional)
Line Item
Order
Metrics
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Frequency
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Depth
Avg. Visit Depth (Post Click)
Avg. Visit Depth (Post Impression)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Click)
Avg. Visit Duration (sec.) (Post Impression)
Bounces
Bounces (Post Click)
Bounces (Post Impression)
Clicks
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Cost
Cost (Fixed Price)
Cost (Non-Viewable)
Cost (Viewable)
Engagements
Engaging Impressions
Impressions
Measurable Impressions
Mouse Overs
Pageviews
Sales
Sales (All)
Sales (Post Click)
Sales (Post Impression)
Tracking Filter Conversions (optional)
Video Completion Rate
Video Events
Video Start Rate
Viewable Impressions
Visits
Visits (Post Click)
Visits (Post Impression)
Line Item report (with Country)
Dimensions
Campaign ID
Campaign Type
Currency
Country
Filter ID (optional)
Filter Name (optional)
Line Item
Line Item ID
Media
Order
Order ID
Metrics
Avg. Frequency
Clicks
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Conversions (Specs) No Repeats
Conversions (Specs) Orders
Cost
Cost (Fixed Price)
Cost (Non-Viewable)
Cost (Viewable)
eCPM (OTS)
Impressions
Measurable Impressions
Opportunity to See (OTS)
Pageviews
Sales
Sales (All)
Sales (Post Click)
Sales (Post Impression)
Tracking Filter Conversions (optional)
Viewable Impressions
Visits
Visits (Post Click)
Visits (Post Impression)
Media Banner report
Dimensions
Banner
Banner Attribute 1
Banner ID
Banner Size
Banner Type
Campaign Currency
Campaign End Date
Campaign ID
Campaign Start Date
Campaign Type
Client ID
Client
Line Item
Line Item ID
Line Item Start Date
Line Item End Date
Media
Order
Order ID
Metrics
Clicks
Cost
Cost (Fixed Price)
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
eCPM (OTS)
Impressions
Measurable Impressions
Opportunity to See (OTS)
Rendered Impressions
Video Completion Rate
Video Start Rate
Viewable Impressions
Event report
Dimensions
Banner
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5
Banner ID
Banner Size
Banner Type
Campaign ID
Event
Line Item
Metrics
Events