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Optional: "Search Visibility" in Google Ads

Overview of the Search Visibility optional in Google Ads reports.

Updated yesterday

Introduction

You can now (from 2025-09-03) include Search Visibility as an optional setting in the Google Ads connector. These fields are not new — they have historically been part of the default reports. Starting in September 2025, they will only be available if you enable the optional. This change gives you more control over how much detail you want in your reports: enabling the optional provides deeper visibility into where your ads appear (for example, how often they show at the top of the search results), but can also make your data more granular and affect how some metrics appear.

What you need to know

  • Starting September 2025, the Search Visibility fields will move from the default reports into a new optional setting.

  • It applies to the Standard report, Search Keyword report, and Video Performance report.

  • Enabling it adds the visibility metrics (e.g., Search Impr. share, Search Abs. Top IS, Search Lost IS) and the dimension Network (with search partners).

  • NOTE: When enabled, some aggregated metrics may appear to be missing, because results are split into more granular segments. For example, we have seen examples in Masthead campaigns where the cost shows as 0 even though it obviously has a value.

  • Search Visibility can not be used together with the optionals: Ad Position, Hour of day or Click Type.

  • Reports connected before September 2025: These reports will continue to include all of these fields except if they have enabled the optionals Ad Position, Hour of day or Click Type. The optional will not appear in the Definition Label, but the fields remain. NOTE: if the source is reconfigured or reconnected the optional will be included in the Definition Label (if enabled)

  • Reports connected after August 2025: The Definition Label will explicitly show the Search Visibility optional.

Fields included in the optional

(All of these fields were part of the default reports before September 2025. They are now grouped into the Search Visibility optional.)

Standard report

Campaign level

  • Dimension:

    • Network (with search partners)

  • Metrics:

    • Impr. (absolute top) %

    • Impr. (top) %

    • Search Abs. Top IS – Estimated

    • Search Impressions

    • Search Impr. share – Estimated

    • Search Lost IS (budget) – Estimated

    • Search Lost IS (rank) – Estimated

    • Search Top IS – Estimated

    • Total Absolute Top Impressions

    • Total Budget Lost Impressions – Estimated

    • Total Eligible Absolute Top Impressions – Estimated

    • Total Eligible Impressions – Estimated

    • Total Eligible Top Impressions – Estimated

    • Total Rank Lost Impressions – Estimated

    • Total Top Impressions

Campaign, Ad Group level

  • Dimension:

    • Network (with search partners)

  • Metrics: (same as Campaign level, except no budget-related metrics)

    • Impr. (absolute top) %

    • Impr. (top) %

    • Search Abs. Top IS – Estimated

    • Search Impressions

    • Search Impr. share – Estimated

    • Search Lost IS (rank) – Estimated

    • Search Top IS – Estimated

    • Total Absolute Top Impressions

    • Total Eligible Absolute Top Impressions – Estimated

    • Total Eligible Impressions – Estimated

    • Total Eligible Top Impressions – Estimate

    • Total Rank Lost Impressions – Estimated

    • Total Top Impressions

Campaign, Ad Group, Ad level

  • Dimension:

    • Network (with search partners)

  • Metrics:

    • Impr. (absolute top) %

    • Search Impressions

    • Total Absolute Top Impressions

    • Total Top Impressions

Asset level

  • Dimension:

    • Network (with search partners)

  • Metrics:

    • Impr. (absolute top) %

    • Search Impressions

    • Total Absolute Top Impressions

    • Total Top Impressions

Search Keyword report

Campaign level

  • Dimension:

    • Network (with search partners)

  • Metrics:

    • Impr. (absolute top) %

    • Impr. (top) %

    • Search Abs. Top IS – Estimated

    • Search Impressions

    • Search Impr. share – Estimated

    • Search Lost IS (rank) – Estimated

    • Search Top IS – Estimated

    • Total Absolute Top Impressions

    • Total Eligible Absolute Top Impressions – Estimated

    • Total Eligible Impressions – Estimated

    • Total Eligible Top Impressions – Estimate

    • Total Rank Lost Impressions – Estimated

    • Total Top Impressions

Campaign, Ad Group level

  • Dimension:

    • Network (with search partners)

  • Metrics:

    • Impr. (absolute top) %

    • Impr. (top) %

    • Search Abs. Top IS – Estimated

    • Search Impressions

    • Search Impr. share – Estimated

    • Search Lost IS (rank) – Estimated

    • Search Top IS – Estimated

    • Total Absolute Top Impressions

    • Total Eligible Absolute Top Impressions – Estimated

    • Total Eligible Impressions – Estimated

    • Total Eligible Top Impressions – Estimate

    • Total Rank Lost Impressions

Campaign, Ad Group, Ad level

  • Dimension:

    • Network (with search partners)

  • Metrics:

    • Impr. (absolute top) %

    • Search Impressions

    • Total Absolute Top Impressions

    • Total Top Impressions

Video Performance report

Campaign level:

  • Dimension:

    • Network (with search partners)

Campaign, Ad Group level:

  • Dimension:

    • Network (with search partners)

Campaign, Ad Group, Ad level:

  • Dimension:

    • Network (with search partners)

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