Introduction
You can now (from 2025-09-03) include Search Visibility as an optional setting in the Google Ads connector. These fields are not new — they have historically been part of the default reports. Starting in September 2025, they will only be available if you enable the optional. This change gives you more control over how much detail you want in your reports: enabling the optional provides deeper visibility into where your ads appear (for example, how often they show at the top of the search results), but can also make your data more granular and affect how some metrics appear.
What you need to know
Starting September 2025, the Search Visibility fields will move from the default reports into a new optional setting.
It applies to the Standard report, Search Keyword report, and Video Performance report.
Enabling it adds the visibility metrics (e.g., Search Impr. share, Search Abs. Top IS, Search Lost IS) and the dimension Network (with search partners).
NOTE: When enabled, some aggregated metrics may appear to be missing, because results are split into more granular segments. For example, we have seen examples in Masthead campaigns where the cost shows as 0 even though it obviously has a value.
Search Visibility can not be used together with the optionals: Ad Position, Hour of day or Click Type.
Reports connected before September 2025: These reports will continue to include all of these fields except if they have enabled the optionals Ad Position, Hour of day or Click Type. The optional will not appear in the Definition Label, but the fields remain. NOTE: if the source is reconfigured or reconnected the optional will be included in the Definition Label (if enabled)
Reports connected after August 2025: The Definition Label will explicitly show the Search Visibility optional.
Fields included in the optional
(All of these fields were part of the default reports before September 2025. They are now grouped into the Search Visibility optional.)
Standard report
Campaign level
Dimension:
Network (with search partners)
Metrics:
Impr. (absolute top) %
Impr. (top) %
Search Abs. Top IS – Estimated
Search Impressions
Search Impr. share – Estimated
Search Lost IS (budget) – Estimated
Search Lost IS (rank) – Estimated
Search Top IS – Estimated
Total Absolute Top Impressions
Total Budget Lost Impressions – Estimated
Total Eligible Absolute Top Impressions – Estimated
Total Eligible Impressions – Estimated
Total Eligible Top Impressions – Estimated
Total Rank Lost Impressions – Estimated
Total Top Impressions
Campaign, Ad Group level
Dimension:
Network (with search partners)
Metrics: (same as Campaign level, except no budget-related metrics)
Impr. (absolute top) %
Impr. (top) %
Search Abs. Top IS – Estimated
Search Impressions
Search Impr. share – Estimated
Search Lost IS (rank) – Estimated
Search Top IS – Estimated
Total Absolute Top Impressions
Total Eligible Absolute Top Impressions – Estimated
Total Eligible Impressions – Estimated
Total Eligible Top Impressions – Estimate
Total Rank Lost Impressions – Estimated
Total Top Impressions
Campaign, Ad Group, Ad level
Dimension:
Network (with search partners)
Metrics:
Impr. (absolute top) %
Search Impressions
Total Absolute Top Impressions
Total Top Impressions
Asset level
Dimension:
Network (with search partners)
Metrics:
Impr. (absolute top) %
Search Impressions
Total Absolute Top Impressions
Total Top Impressions
Search Keyword report
Campaign level
Dimension:
Network (with search partners)
Metrics:
Impr. (absolute top) %
Impr. (top) %
Search Abs. Top IS – Estimated
Search Impressions
Search Impr. share – Estimated
Search Lost IS (rank) – Estimated
Search Top IS – Estimated
Total Absolute Top Impressions
Total Eligible Absolute Top Impressions – Estimated
Total Eligible Impressions – Estimated
Total Eligible Top Impressions – Estimate
Total Rank Lost Impressions – Estimated
Total Top Impressions
Campaign, Ad Group level
Dimension:
Network (with search partners)
Metrics:
Impr. (absolute top) %
Impr. (top) %
Search Abs. Top IS – Estimated
Search Impressions
Search Impr. share – Estimated
Search Lost IS (rank) – Estimated
Search Top IS – Estimated
Total Absolute Top Impressions
Total Eligible Absolute Top Impressions – Estimated
Total Eligible Impressions – Estimated
Total Eligible Top Impressions – Estimate
Total Rank Lost Impressions
Campaign, Ad Group, Ad level
Dimension:
Network (with search partners)
Metrics:
Impr. (absolute top) %
Search Impressions
Total Absolute Top Impressions
Total Top Impressions
Video Performance report
Campaign level:
Dimension:
Network (with search partners)
Campaign, Ad Group level:
Dimension:
Network (with search partners)
Campaign, Ad Group, Ad level:
Dimension:
Network (with search partners)