If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Google Play Console - Store Performance
App ID – Unique identifier for the app in Google Play.
Channel – The acquisition source (organic, paid, etc.).
Country – The geographic location of the users.
Date – The reporting date for the data.
Visitors – Total number of unique users visiting the app's store listing.
Acquisition – Total number of users who installed the app after visiting the store listing.
Visitors New – Unique first-time visitors to the app's store listing.
Visitors Returning – Users who have visited the store listing before.
Acquisition New – First-time installers of the app.
Acquisition Returning – Users who had previously installed the app and reinstalled it.
App Store Connect
App ID – Unique identifier for the app in the App Store.
Country – The geographic location of the users.
Date – The reporting date for the data.
Channel (when grouped by channels) – The source of acquisition (organic, paid, etc.).
Device (when grouped by devices) – The type of device used (iPhone, iPad, etc.).
Units – Number of first-time app downloads (excluding re-downloads).
Installs – Total number of app installations, including redownloads.
Sales – Revenue generated from the app, including in-app purchases.
Sessions – Total number of times the app was opened by users.
Rolling Active Devices – The number of devices that used the app in the last 30 days.
Active Devices – The number of devices that used the app on a given day.
Paying Users – The number of users who made purchases in the app.
IAP (In-App Purchases) – Number of in-app purchases made by users.
Redownloads – Number of users who previously downloaded the app and downloaded it again.
Total Downloads – The total number of downloads, including first-time downloads and redownloads.
Impressions Total Unique – The number of unique users who saw the app in search results or other placements.
Page View Unique – The number of unique users who visited the app's product page.
Google Play Reports - Statistics
App ID – Unique identifier for the app in Google Play.
Country – The geographic location of the users.
Date – The reporting date for the data.
Device (always "android") – Specifies that the data is for Android devices.
Additional metrics based on selected properties:
For "units" property:
Daily Devices – The number of unique devices that installed the app.
Daily Users – The number of unique users who installed the app.
For "uninstalls" property:
Daily Users Uninstalls – The number of users who uninstalled the app.
For "sales" property:
Sales – The revenue generated from the app.
Currency (always "USD") – The currency for sales data.
For "subscriptions" property:
New Subscriptions – The number of new users who subscribed.
Active Subscriptions – The total number of active subscriptions.
Cancelled Subscriptions – The number of users who canceled their subscriptions.
How to Request this Custom Connector
To request Apptweak Console data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Apptweak Console data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.