The Trade Desk connector imports campaign performance data, including impressions, clicks, conversions and spend, so you can report on it in Funnel.
Before you begin
You have a Funnel workspace with Admin or Editor access.
You have an active The Trade Desk account.
You have an API username and password from The Trade Desk.
Your credentials have MyReports API access, including Scheduling API access and permission to create reports. Contact your The Trade Desk representative if you need this access.
Connect The Trade Desk to Funnel
In the left menu, go to Data > Connect > Data sources, and click + Connect data source.
On the Connect data source page, find The Trade Desk under Display & Remarketing and click Connect now.
Note: To import campaign or ad group budget fields, see The Trade Desk budget: Data request guide.
On Authenticate, click + Add credentials. Enter your API Username and Password, then click Next.
On Provide Details, enter The Trade Desk Partner ID, The Trade Desk Advertiser ID or both, then click Next.
Note: Enter a Partner ID to discover associated advertisers and to create a partner-level source. Leave Partner ID empty if you are connecting a single advertiser. Enter an Advertiser ID to connect one advertiser. Leave Advertiser ID empty when you use a Partner ID to discover advertisers. When you connect by Partner ID, Funnel lists up to 1500 advertisers.
Note: (Optional) Enter a Template ID if you use a custom template report. Create the template in The Trade Desk as CSV. The template must include Date and Advertiser Currency Code. To import cost, include Advertiser Cost (Adv Currency). Funnel does not import Advertiser Cost (USD).
On Select accounts, choose the advertisers you want to import and click Next.
On Configure Data Sources, choose a Metric Type (Standard, Custom Template or Reach and Frequency), then choose the report options for that type and a Report Timezone. For the full list of available fields, see The Trade Desk: Dimensions and metrics. Click Next.
Note: If you entered a Template ID on Provide Details, select Custom Template as the Metric Type.
Note: To import creative information, select Standard and Ad Group Performance. See Configure creatives for The Trade Desk.
On Confirm and connect, review your settings and click Connect.
Funnel starts importing data. The first import may take up to 24 hours.
Manage your connection
Add advertisers: Go to Data > Connect > Data sources, click + Connect data source and connect The Trade Desk again with a different Partner ID or Advertiser ID.
Reconnect: If the connection breaks, click the warning icon on the data source and enter your credentials again.
Pause or delete: Go to Data > Connect > Data sources, click the three-dot menu on the source and select Pause or Delete.