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Troubleshoot missing events when using New Users in GA4

Restore missing Google Analytics 4 (GA4) event values caused by combining the New Users metric with event data.

Problem summary

Your Google Analytics 4 (GA4) event values can be missing or lower than expected when your data source includes the New Users metric.

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Error message or symptoms

  • Some Event name values are missing.

  • Event metrics are lower than expected.

  • The missing values return when you remove New Users.

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When does this occur

  • The data source requests event-level dimensions or metrics.

  • The same request includes the New Users metric.

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Root cause

The New Users metric can filter out event types that do not apply to new users. The Analytics Data API then omits those event values from the response.

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Solution

  1. Edit the GA4 data source configuration.

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  2. Remove New Users from the data source that imports event data.

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  3. If you need New Users, create a separate data source for that metric.

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  4. Verify that the missing event values appear after the import finishes.

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