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Troubleshoot differences between Reports and Explorations in GA4

Compare Google Analytics 4 (GA4) data against the correct view when Reports and Explorations differ.

Problem summary

Your Google Analytics 4 (GA4) values in Funnel can match a report but differ from an exploration.

Error message or symptoms

The same metric and date range show different totals in Funnel, a GA4 report and a GA4 exploration.

When does this occur

  • You compare Funnel data with a GA4 exploration.

  • The report and exploration use different dimensions, filters or data processing methods.

Root cause

GA4 reports and explorations can process and display data differently. Funnel requests data through the Analytics Data API. Compare Funnel data with a GA4 report that uses the same request fields.

Solution

  1. Create a custom GA4 report.

  2. Use the same date range, dimensions, metrics and filters as the Funnel data source.

  3. Compare the Funnel data with the custom report instead of an exploration.

For details, see Google's documentation about data differences between reports and explorations.

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