Skip to main content

Troubleshoot differences between Reports and Explorations in GA4

Compare Google Analytics 4 (GA4) data against the correct view when Reports and Explorations differ.

Problem summary

Your Google Analytics 4 (GA4) values in Funnel can match a report but differ from an exploration.

​

Error message or symptoms

The same metric and date range show different totals in Funnel, a GA4 report and a GA4 exploration.

​

When does this occur

  • You compare Funnel data with a GA4 exploration.

  • The report and exploration use different dimensions, filters or data processing methods.

​

Root cause

GA4 reports and explorations can process and display data differently. Funnel requests data through the Analytics Data API. Compare Funnel data with a GA4 report that uses the same request fields.

​

Solution

  1. Create a custom GA4 report.

    ​

  2. Use the same date range, dimensions, metrics and filters as the Funnel data source.

    ​

  3. Compare the Funnel data with the custom report instead of an exploration.

    ​

​

For details, see Google's documentation about data differences between reports and explorations.

Did this answer your question?