Many teams collect data from many channels, accounts and markets. The numbers from these sources often do not match. Such teams spend a long time correcting the differences. Funnel helps collect this data for you. Funnel is a marketing intelligence platform. Funnel collects your marketing data from any source. Funnel stores and prepares that data. You do not reconcile the numbers yourself. You can use the prepared data from Funnel for reports and decisions.
How Funnel works
Funnel has two products:
Funnel Data Hub: Data Hub is the core platform. You use Data Hub to connect, store and organize marketing data. You also visualize and share that data in Data Hub.
Funnel Measure: Measure is an add-on for marketing measurement. Measure uses data from Data Hub.
What you can do with Funnel
Connect: You can collect marketing data from any source. Funnel connects to more than 600 marketing platforms and sources. If Funnel does not support a source or a field yet, you can submit a data request to import the data that you need.
Store: Funnel keeps your marketing data in one place. Funnel also keeps the history of that data. Funnel stores historical data from each source. You can change how metrics and dimensions are defined. The stored history stays the same. You do not download the data again.
Organize: You can clean, group and map your data without code. You can make values from different sources consistent. You can apply the same definitions and add context for analysis. Definitions are separate from the stored data. When you change a definition, Funnel does not change the stored history.
Visualize: You can build dashboards in Funnel for reports and key performance indicators (KPIs). You can build a dashboard in minutes. You can also ask questions about your data in Funnel AI.
Share: You can send the data to the tools where your team works. You can send it to business intelligence (BI) tools, data warehouses, cloud storage and spreadsheets. You can also send it to other destinations. External AI tools can query the data through Funnel MCP (Model Context Protocol).
Who uses Funnel
Funnel is for marketers and data teams at brands and agencies. These teams use many channels, markets, brands or clients.
Marketers and marketing analysts
Access your data without a request to another team.
See where your marketing spend produces results.
Update business logic without code.
Build dashboards and reports in minutes.
Data and analytics teams
Send marketing data to your data warehouse or BI tool.
Use source-level detail and the same definitions in every report.
Give marketers approved data that they can use without a request to your team.
Use Funnel connectors instead of connectors that you build and maintain.
Receive fewer requests for marketing data.
Why teams use Funnel
Less time on data preparation: Funnel collects and prepares data automatically. Your team can work on marketing performance instead of spreadsheets.
The same numbers in every report: Funnel uses one data set, the same definitions and the stored history.
Reliable reports and measurement: Reports and measurement use this stored data.
Support for more channels, markets and clients: When you add a channel, market or client, Funnel manages the connectors, data refreshes and backfills.