Note: Adtriba Core is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
UMM features require data in a specific, consistent format. To make data delivery easier, we recommend that you import your data through Funnel.
Follow the steps below to upload your data into Funnel:
1. Create one CSV file for each activity that you want to model with UMM.
2. Use this header format:
date, {{marketing}}_reach, {{marketing}}_spend
EXAMPLE
date,influencer_reach,influencer_spend
2020-09-30,2376734,3784673,74
3. Open Funnel.
4. Go to Data sources and add a new data source by clicking + Data Sources. At the bottom of the data source list, click File Import. You can also find it by searching for "file" or "csv".
Follow these steps in the app to complete the import:
Data source name
Give your source a name. This is how you can identify your source later in the data sources list.
Configure fields
Upload a CSV file with the columns and format that you intend to use for this source. See the file requirements in the section below.
Import new files
You can import new files at any time. Go to Data sources, find the source in the list, and select Actions > Upload File.
New files must have the same columns as the first file.
Overwriting data
Each row in your imported data is linked to a date. When you upload new files with dates that overlap data you have previously imported, Adtriba clears and overwrites those dates entirely.
This is useful when you need to correct or update data.
To clear previously imported data for a given date, upload a new file with a row for that date but without any data.