Creative reporting lets you import creative assets and metadata from advertising platforms for analysis and downstream workflows.
Each advertising platform needs a specific data source configuration before Funnel can collect creative data. In most cases, you select the correct report type or report level, or you enable additional options such as metadata.
Where you can use creative data
Each feature supports a different set of connectors:
Creatives in dashboards is a public beta for Facebook Ads, Google Ads and TikTok Ads.
Creative exports are a private beta for all the platforms in the list below.
How creative reporting works
You configure an existing data source with the report type, report level and optional field groups that the platform requires. When you save the configuration, Funnel reloads the data source's historical data. After that, creative fields and metadata are available for reporting.
Before you begin
You have an existing data source for the advertising platform.
You can edit the data source configuration.
The connector supports creative reporting.
Supported platforms
The following platforms support creative reporting. Use the platform guide for the full procedure.
Facebook Ads: Report type Regular, Level Ad and the additional field group Ad creative data.
Google Ads: Report type Standard and Report level Campaign, Ad Group, Ad or Campaign, Ad Group, Asset.
TikTok Ads: Metrics Basic and Level Campaign, Ad group, Ad.
LinkedIn Ads: Metrics Regular and Report Standard.
Pinterest Ads: Level Pin Promotion and Include Pin Metadata.
Microsoft Advertising: Metrics Regular and Report level Ad.
Reddit Ads: Report type Standard and Report level Ad.
Snapchat: Metrics Regular, Level Ad and the additional dimensions Include creative dimensions and Include media dimensions.
The Trade Desk: Metric type Standard and Report type Ad Group Performance.
X Ads: Report Promoted Post.
Next steps
Open the guide for your advertising platform and update the data source with the required configuration.
After you save your changes, Funnel reloads the data source's historical data. When it's done, creative fields and metadata are available for reporting.
To send creative assets to object storage, see Set up a creative export.
If creative data does not appear
Verify that the required report type and reporting level are selected.
Confirm that any required field groups or metadata options are enabled.
After you save your changes, wait until Funnel has finished reloading the historical data.
If the issue continues, reconnect the data source or contact Funnel Support.