Note: Adtriba Sphere is a legacy feature that we continue to support but no longer sell. The latest version of this feature is available as Funnel Measurement.
If you are already using Funnel Measurement, find more information here. To upgrade, contact us.
When you add a new data source or data source type, check that all Sphere metrics and dimensions are up to date and apply to the new source.
Adtriba Sphere Brand
Which brand is the new data source related to? If you have only one brand, you do not need to do anything.
Adtriba Sphere country
Does the new data source hold data from several countries or one country? Set the correct country (2-digit code) with a custom rule in the dimension for the data source. Use a column in the file or a fixed value if the file holds data from one country only.
Adtriba Sphere Source
What type of marketing is the source? Set a fitting name for the data source. This is the name the source appears with in the UI. If the data source can be distinguished between retargeting and prospecting, do so based on information in the data source (for example campaign name or targeting). Make the name reflect the source and the tactic. Example: adwords-nonbrand. Do not split too granularly (for example at campaign level).
Impressions
A data source must have impressions available. For custom data sources such as Google Sheets, define the correct column to make impressions available.
Costs
A data source must have costs available (unless it is organic). For custom data sources such as Google Sheets, define the correct column for costs. You can define custom calculations such as impressions*fixed costs.
Adtriba Sphere network attributed conversions
The model is more reliable with information from the ad platform and conversions that are self-attributed or tracked by the platform. Define the correct conversions in the metric for the respective data source.
What data sources can be onboarded on Sphere?
Minimum of 20 days of history with that data source active
≥ 3-5% of overall project ad spend
What data sources should not be onboarded on Sphere?
One-off advertising (for example sponsorings)
Limited regional scope advertising (Sphere works on a national level)
Reduced time scope - see above