Prepare data from several organic social connectors so you can compare followers, engagement, views and post types across channels.

Before you begin

Confirm that you can connect data sources and create dimensions and metrics in the Funnel workspace.
Confirm that you can access the organic social accounts that you want to connect.
Decide which key performance indicators (KPIs) you want to compare. Common KPIs include followers, impressions, engagement, views and performance by post type.

Connect organic social data

Connect each organic social account to Funnel.
Select the report types that contain the fields you need:

Connector	Report types
Facebook Pages	Post Insights and Page Non-aggregatable Insights
LinkedIn Organic	Video Metrics, Update Metrics and Follower Metrics
X Organic	Post Activity and User Insights
YouTube	Time-based
Instagram Insights	Account Insights and Media Insights

Note: You might need to connect the same account more than once. Each data source can use one report type, and the required fields can be in different report types.

Create standard dimensions

Organic social connectors can use different field names for similar content. Use Funnel's standard rules to create common fields for cross-channel reporting.

Go to Dimensions.
Click + Create with Standard Rules.
Add these dimensions:
- Organic Social Post Content
- Organic Social Create Date
- Organic Social Post ID

Create a post type dimension

Create a custom dimension to group posts by content type, such as video, text or photo.

Create a custom dimension named Post Type.
Add rules that map each connector's content type field to your common post type values.
Save the dimension.

Create standard metrics

Go to Metrics.
Click + Create with Standard Rules.
Add these metrics:
- Organic Social Post Engagement
- Organic Social Video Views

Create custom metrics

Create a total followers metric

Create a custom metric named Total Followers.
Add rules that map the follower or subscriber field from each connector to this metric.
Save the metric.