You can choose between three different performance report types in the Adform connector:

  • Line Item
  • Banner
  • Event

Adform Quota

Your Adform account typically has a quota limit of 500. The Line Item and Banner report takes 20 a day per connected source and the Event report 10. The first time connecting a source historical data will be backfilled, 3 months back will consume 70 for the Line Item and Banner report and 35 for the Event report (per source). That is why there is an option when connecting you Adform account to toggle "Download all clients into the same source". This will download all clients/advertisers that the Adform user has access to and save a lot of quota compared to connecting one client per source.

All reports

Dimensions

Date
Account ID
Campaign ID
Campaign

Line Item report

Dimensions

Currency
Media
Campaign Type
Order ID
Order
Line Item ID
Line Item

Metrics

Bounces
Bounces (Post Click)
Bounces (Post Impression)
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Engagements
Visits
Visits (Post Click)
Visits (Post Impression)
Clicks
Impressions
Sales
Sales (Post Click)
Sales (Post Impression)
Sales (All)
Cost (Non-Viewable)
Cost (Viewable)
Cost
Engaging Impressions
Viewable Impressions
Measurable Impressions
Mouse Overs
Pageviews
RTB Bids
Video Events
Amount (Net)
Amount (Gross)
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Impression)
Avg. Visit Duration (sec.) (Post Click)
Avg. Frequency
Avg. Visit Depth
Avg. Visit Depth (Post Impression)
Avg. Visit Depth (Post Click)
Video Completion Rate (%)
Video Start Rate (%)

Banner report

Dimensions

Currency
Order
Line Item
Banner
Banner ID
Banner Size
Banner Type
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5

Metrics

Bounces
Bounces (Post Click)
Bounces (Post Impression)
Conversions
Conversions (Post Click)
Conversions (Post Impression)
Conversions (Conversion Type 1, Post Click)
Conversions (Conversion Type 1, Post Impression)
Conversions (Conversion Type 2, Post Click)
Conversions (Conversion Type 2, Post Impression)
Conversions (Conversion Type 3, Post Click)
Conversions (Conversion Type 3, Post Impression)
Engagements
Visits
Visits (Post Click)
Visits (Post Impression)
Clicks
Impressions
Sales
Sales (Post Click)
Sales (Post Impression)
Sales (All)
Cost (Non-Viewable)
Cost (Viewable)
Cost
Engaging Impressions
Viewable Impressions
Measurable Impressions
Mouse Overs
Pageviews
Video Events
Avg. Brand Exposure Duration (sec.)
Avg. Engagement Time (sec.)
Avg. Expansion Time (sec.)
Avg. Mouse Over Time (sec.)
Avg. Page Duration (sec.)
Avg. Video Play Time (sec.)
Avg. Viewability Time (sec.)
Avg. Visit Duration (sec.)
Avg. Visit Duration (sec.) (Post Impression)
Avg. Visit Duration (sec.) (Post Click)
Avg. Frequency
Avg. Visit Depth
Avg. Visit Depth (Post Impression)
Avg. Visit Depth (Post Click)
Video Completion Rate (%)
Video Start Rate (%)

Event report

Dimensions

Event
Line Item
Banner
Banner ID
Banner Size
Banner Type
Banner Attribute 1
Banner Attribute 2
Banner Attribute 3
Banner Attribute 4
Banner Attribute 5

Metrics

Events

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