If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Media Objects Report
This report provides comprehensive data on media content across different platforms, including base fields applicable to all media types and platform-specific fields.
Base Fields for All Media Object Types:
Source Created At: Timestamp indicating when the media was created on the source platform.
Brand ID: Unique identifier assigned to the brand within Dash Hudson.
Brand Name: Name of the brand associated with the media object.
Channel: Social media platform where the media is published (e.g., Instagram, TikTok).
Organization ID: Unique identifier for the organization overseeing the brand.
Organization Name: Name of the organization associated with the brand.
Source ID: Unique identifier of the media object on the source platform.
Source Type: Type of source where the media originated (e.g., user-generated, brand-created).
Object Type: Category of the media object (e.g., image, video).
Likeshop Clicks: Number of clicks generated through Dash Hudson's LikeShop feature.
Likeshop Links: Number of LikeShop links associated with the media.
Likeshop TikTok Clicks: Number of clicks from TikTok posts using LikeShop links.
Platform-Specific Fields:
TikTok:
Embed URL: Link to embed the TikTok video.
Caption: Text description accompanying the video.
Share URL: Direct link to share the TikTok video.
Thumbnail URL: Link to the video's thumbnail image.
Comments: Count of user comments on the video.
Duration: Length of the video in seconds.
Likes: Number of likes received.
Shares: Number of times the video was shared.
Views: Total view count.
Total Engagements: Sum of all interactions (likes, comments, shares).
Total Time Watched: Aggregate time users have spent watching the video.
Reach: Number of unique users who viewed the video.
Average Time Watched: Average duration a user watches the video.
Effectiveness: Metric indicating the video's performance relative to objectives.
Entertainment Score: Proprietary metric assessing the video's entertainment value.
Average Completion Rate: Percentage of viewers who watched the video in its entirety.
Engagement Rate: Ratio of engagements to total views.
Full Video Watched Rate: Percentage of viewers who watched the full video.
Impressions Rate Metrics: Breakdown of views from different sources (e.g., Follow, For You, Hashtag).
Instagram:
Caption: Text accompanying the post.
Is Boosted: Indicator if the post received paid promotion.
Is Carousel: Indicates if the post contains multiple images/videos.
Is Commented: Indicates if the post has comments.
Is Mentioned: Indicates if the post mentions other users.
Is RIQ: Indicates if the post is a Reels, IGTV, or Quick post.
Is Tagged: Indicates if the post has been tagged by users.
Post Type: Category of the post (e.g., photo, video, carousel).
Timestamp: Date and time when the post was published.
URL: Direct link to the Instagram post.
Hashtags: List of hashtags used in the post.
Photo Tags: Users or brands tagged in the photo.
Engagement Metrics: Various metrics such as comments, likes, and impressions.
Paid Metrics: Metrics related to promoted posts, including paid comments and impressions.
Reach: Number of unique accounts that viewed the post.
Effectiveness: Metric indicating how well the post met its intended goals.
Engagement Metrics: Ratios and counts of user interactions with the post.
Instagram Stories:
Caption: Text accompanying the story.
Short URL: Abbreviated link to the story.
Swipe Up Link: URL users are directed to upon swiping up.
URL: Direct link to the story.
Hashtags: List of hashtags used in the story.
Mentions: Users mentioned in the story.
Engagement Metrics: Metrics such as exits, replies, and
How to Request this Custom Connector
To request Dash Hudson data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Dash Hudson data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.