The Google Trends connector supports between one to five keywords and a region (worldwide is the default).
Google Trends normalizes data to make comparisons between terms easier. Search results are normalized on time period, region and the relation between each selected keyword. Following this process:
Google bases the data on a random sample of the actual search results.
"Interest" will be a value between 0 and 100. A value of 100 is the peak popularity for the keyword. A value of 50 means that the keyword is half as popular. A score of 0 means there was not enough data.
The scores between 0-100 do not reflect how many searches were made in total.
The connector gives you a daily granularity on a month to month time range to determine the interest of one or several keywords over time.
If we want to compare the relative popularity of the search term "bigquery" and "redshift" worldwide, we would connect a new Google Trends source using these options:
This will give you Interest on a daily granularity split by the Keyword and Geo dimensions. Like this:
The data is fetched in chunks of months. So, Jan 1 - Jan 31, then Feb 1 - Feb 28, etc
To compare the data in Funnel to the Google Trends interface, set the date range between the first and the last of the month, and repeat that for each month you want to compare. Note that because Google bases the data on a random sample, numbers might not always match exactly. Read more here.
This Google Trends view can be compared to data in Funnel for December 2020.
One source per keyword vs All keywords in one source
One source per keyword will give you the interest for this keyword whereas all keywords in one source will give you the selected keywords interest relative to each other.