If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
App Category Rankings
Tracks app ranking within different categories in app stores.
Core Fields:
Date – The reporting date for the ranking data.
Country – The country for which the ranking data is reported.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
App ID – The unique identifier of the app.
Category Name – The name of the category in which the app is ranked.
Category – The numeric or internal ID of the category.
Chart Type – The type of ranking chart (e.g., free, paid, top-grossing).
Rank – The app’s position within the category ranking.
Fetch Depth – The depth to which rankings were retrieved (e.g., top 200).
App Metrics
Tracks app performance based on user ratings and ASO score.
Core Fields:
Date – The reporting date for the metric data.
Country – The country for which the metrics are reported.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
App ID – The unique identifier of the app.
Optional Metrics:
Ratings (1-5 stars) – The overall app rating, segmented by star levels.
Daily Ratings (1-5 stars) – The number of ratings received per day, segmented by star levels.
App Power – A proprietary ASO score that evaluates the app’s visibility and ranking strength.
App Keyword Rankings
Tracks keyword performance in app store search results.
Core Fields:
Date – The reporting date for keyword rankings.
Country – The country for which keyword rankings are tracked.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
App ID – The unique identifier of the app.
Keyword – The search term being tracked for ranking.
Optional Metrics:
Rank – The app’s position in search results for the keyword.
Estimated Effective Installs – The estimated number of installs generated from keyword searches.
Current Keyword Metrics
Provides real-time keyword data for ASO analysis.
Core Fields:
Date – The reporting date for keyword metrics.
Country – The country for which keyword data is tracked.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
Keyword – The search term being analyzed.
Optional Metrics:
Volume – The estimated search volume for the keyword.
Keyword Metrics
Provides historical keyword performance insights for ASO.
Core Fields:
Date – The reporting date for keyword performance.
Country – The country for which keyword data is tracked.
Language – The language setting of the app store.
Device – The device type (e.g., iPhone, iPad, Android).
Keyword – The search term being analyzed.
Optional Metrics:
Volume – The estimated search volume for the keyword.
App Store Connect by Device
Provides device-specific performance data for apps via App Store Connect.
Core Fields:
Date – The reporting date for the app performance metrics.
Country – The country for which performance data is tracked.
Device – The device type (e.g., iPhone, iPad).
App ID – The unique identifier of the app.
Optional Metrics:
Unique Impressions – The number of unique users who viewed the app listing.
Unique Page Views – The number of unique users who visited the app’s store page.
First-time Downloads – The number of users downloading the app for the first time.
Redownloads – The number of users who previously installed the app and reinstalled it.
Total Downloads – The combined number of first-time downloads and redownloads.
In-app Purchases – The total number of purchases made within the app.
Sales – The total revenue generated, including in-app purchases and paid downloads.
Paying Users – The number of unique users who made purchases.
Sessions – The total number of times the app was opened.
Active Devices – The number of devices that used the app on a given day.
Rolling Active Devices – The number of devices that used the app in the last 30 days.
How to Request this Custom Connector
To request Apptweak data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Apptweak data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.