The triangulation dashboard helps you visualise marketing performance by presenting the output of your measurement model in a structured and interactive format. You can explore trends, analyze sources, and interpret results across a variety of views and metrics. The triangulation dashboard has the following sections:
Overview
Totals
Performance table
Share of Spend vs Share of Paid Media Contributions
Saturation Curve
Requirements
Before you start using the triangulation dashboard, make sure you complete the following steps:
Connect all relevant data sources in Funnel.
Build a marketing measurement model using your data. A data scientist or measurement consultant typically performs this task.
Review the model outputs to ensure the numbers align with expectations. Run at least one validation round before visualising the results in the dashboard.
These steps ensure that the dashboard reflects accurate and usable marketing insights.
Set up the dashboard
Log in to Funnel's triangulation dashboard.
Select the filters that define your scope of analysis:
Account
Country
Brand
Conversion event
Device type
3. Select a time range using the date selector.
You can choose from preset time intervals such as daily, weekly, monthly, yearly, or define a custom range. You can also select time frames that align with your organisation's financial quarters or seasonal campaigns.
By applying these filters, you ensure that the dashboard shows only the data relevant to your current analysis.