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Data Studio: Export guide

Create and connect a Funnel export to Google Data Studio (Looker Studio).

Create a Funnel export to send selected fields to a Google Data Studio data source. You can set the currency, add a filter and add suffixes that distinguish fields with the same name.

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Before you begin

  • You can create and edit exports in the Funnel workspace.

  • You can create or edit a data source in Google Data Studio.

  • Your Google Workspace administrator allows Google Data Studio Community Connectors.

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Create the export

  1. In Funnel, go to Export.

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  2. Click + Create export.

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  3. Select Google Data Studio.

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  4. Select the fields that you want to include.

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  5. Select the currency.

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  6. (Optional) Add a suffix to distinguish fields with the same name. For example, add a suffix to create Clicks (Facebook).

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  7. (Optional) Add a filter to limit the exported data. For example, exclude organic data to report only on paid traffic, or include only data for the US market.

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  8. Click Save.

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Google Data Studio applies report filters in addition to the filters in the Funnel export.

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Connect the export to Google Data Studio

  1. Click Connect to Data Studio.

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  2. If prompted, sign in to your Google account.

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  3. Authorize Google Data Studio to access your Funnel user.

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  1. Select the Funnel workspace.

  2. Select the export.

  3. Click CONNECT in the upper-right corner.

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  1. Select the Funnel instance for your subscription:

    • Select app.funnel.io for the Global instance.

    • Select app.eu.funnel.io for the EU instance.

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If you select the wrong instance, Google Data Studio displays a token error.

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  1. Create a report or add the data source to an existing report.

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To start from a prepared report, use a Google Data Studio report template.

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Update the export fields

After you change the export fields in Funnel, refresh the field definitions in Google Data Studio:

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  1. Open the data source in Google Data Studio.

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  2. Click Refresh fields.

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What to expect

Google Data Studio can use the Funnel export as a data source for a new or existing report. The data source contains the fields, currency settings and filters that you configured in Funnel.

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