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How to request Iterable data in Funnel
How to request Iterable data in Funnel

Leverage your Iterable data in Funnel via Custom Connectors.

Kelsey Maynard avatar
Written by Kelsey Maynard
Updated over a week ago

If your use case requires this data in Funnel, you can request it as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.

Campaign Data

  • Currency

  • Date

  • Ended At

  • ID

  • Message Medium

  • Name

  • Revenue

  • Send Size

  • Send Size

  • Start At

  • State

  • Sum of Custom Conversions

  • Total Complaints

  • Total Custom Conversions

  • Total Email Holdout

  • Total Email Opens

  • Total Email Opens (filtered)

  • Total Email Send Skips

  • Total Email Sends

  • Total Emails Bounced

  • Total Emails Clicked

  • Total Emails Delivered

  • Total Inbound SMS

  • Total Purchases

  • Total SMS Bounced

  • Total SMS clicks

  • Total SMS Delivered

  • Total SMS Holdout

  • Total SMS Send Skips

  • Total SMS Sent

  • Total Unsubscribes

  • Type

  • Unique Custom Conversions

  • Unique Email Clicks

  • Unique Email Opens

  • Unique Email Opens (filtered)

  • Unique Email Opens Or Clicks

  • Unique Email Sends

  • Unique Emails Bounced

  • Unique Emails Delivered

  • Unique Inbound SMS

  • Unique Purchases

  • Unique SMS Bounced

  • Unique SMS Clicks

  • Unique SMS Delivered

  • Unique SMS Sent

  • Unique Unsubscribes

List Members Data

  • Created At

  • Date

  • Description

  • List ID

  • List Members

  • List Name

  • List Type

Calculated Rates

  • Average Custom Conversion Value = Sum of Custom Conversions / Total Custom Conversions

  • Average Order Value = Revenue / Total Purchases

  • Purchases / M (Email) = Total Purchases / (Total Emails Delivered / 1000)

  • Purchases / M (SMS) = Total Purchases / (Total SMS Delivered / 1000)

  • Revenue / M (Email) = Revenue / Total Emails Delivered / 1000)

  • Revenue / M (SMS) = Revenue / Total SMS Delivered / 1000)

How to Request this Custom Connector

To request Iterable data, submit a Custom Connector Request (see link here for instructions).

If you are interested in Iterable data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.

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