How to get these dimensions and metrics in your workspace? | What do you need? |
| All plans. A Display & Video 360 offline report with File Type set to CSV, the Date dimension, one currency option and scheduling turned off. See How do I connect a custom Display & Video 360 report? |
With a custom report, Funnel imports a report you create yourself in Display & Video 360. Your report can include any of the dimensions and metrics listed below.
If your custom report contains fields that are not in this list, the development team will be notified that support for new fields has been requested, but the report won't collect any data until support for the new fields has been added. To make sure your report can run right away, only include fields from the list below.
Dimensions
Active View: Custom Metric ID
Active View: Custom Metric Name
Ad Position
Ad Type
Advertiser
Advertiser Currency
Advertiser ID
Advertiser Integration Code
Advertiser Status
Advertiser Time Zone
Age
Age (Adjusted)
Age (YouTube)
App/URL
App/URL Excluded
App/URL ID
Asset Combination
Audience List
Audience List Cost
Audience List ID
Audience List Type
Audience segment
Audience segment type
Backup Images
Bid Strategy Type
Billable Outcome
Browser
Budget Segment End Date
Budget Segment Name
Budget Segment Start Date
Budget Segment Type
Campaign
Campaign ID
Category
Channel
Channel ID
Channel Type
City
City ID
CM Placement ID
CM360 Placement ID
Companion Creative
Companion Creative ID
Companion Creative Size
Content suitability placement name (details)
Content suitability placement name (group)
Content suitability placement type
Conversion Source
Conversion Source Name
Conversion type
Country
Country (YouTube)
Country ID
Creative
Creative Height
Creative ID
Creative Integration Code
Creative Size
Creative Source
Creative Status
Creative Type
Creative Width
Current Insertion Order Goal Type
Custom Affinity
Custom Bidding Algorithm Name
Data Source
Date
Day of Week
Detailed Demographics
Device Make
Device Model
Device Type
Digital Content Label
DMA Code
DMA Name
Domain
DV360 Activity
DV360 Activity ID
DV360 Activity Integration Code
DV360 Activity Status
Environment
Exchange
Exchange Code
Exchange ID
Floodlight Activity ID
Floodlight Activity Name
Gender
Gender (Adjusted)
Gender (Targeted)
Household Income
Impression Counting Methodology
Impression Loss Reason
Insertion Order
Insertion Order Daily Frequency
Insertion Order ID
Insertion Order Integration Code
Insertion Order Status
Interest
Inventory Commitment
Inventory Delivery Method
Inventory Media Cost Type
Inventory Rate Type
Inventory Source
Inventory Source Group ID
Inventory Source Group Name
Inventory Source ID
Inventory Source ID (external)
Inventory Source Type
Is YouTube TV
ISP or Carrier
Keyword
Life Event
Line Item
Line Item Budget
Line Item Daily Frequency
Line Item End Date
Line Item ID
Line Item Integration Code
Line Item Lifetime Frequency
Line Item Start Date
Line Item Status
Line Item Type
Measurement Source
Media Type
Month
Operating System
Optimized Targeting
Order ID
Parental Status
Partner
Partner Currency
Partner ID
Partner Status
Placement
Placement (All YouTube Channels)
Placement (All)
Placement ID
Placement Name (All YouTube Channels)
Platform
Playback Method
Position in Content
Public Inventory
Publisher property
Region
Region ID
Remarketing List
Remarketing List ID
Sensitive Category
Targeted Data Providers
Time of Day
Time to Conversion (hours)
TrueView Ad
TrueView Ad Group
TrueView Ad Group ID
TrueView Ad ID
URL
Variant ID
Variant Name
Variant Version
Video content duration bucket
Video Continuous Play
Video Duration
Video ID
Video Player Size
Video Skippable Support
Video Title
Week
Year
YouTube Ad
YouTube Ad Format
YouTube Ad Group
YouTube Ad Group ID
YouTube Ad ID
YouTube Ad Type
YouTube Ad Video
YouTube Ad Video ID
Zip Code
Zip Code ID
Metrics
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Impressions
Active View: Audible & Fully On-Screen for Half of Duration (15 sec. cap) Measurable Impressions
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Impressions
Active View: Audible & Fully On-Screen for Half of Duration (TrueView) Measurable Impressions
Active View: Audible (Unmuted) for 2 sec Impressions
Active View: Audible and Background Impressions
Active View: Audio Measurable Impressions
Active View: Custom Metric Measurable Impressions
Active View: Custom Metric Viewable Impressions
Active View: Eligible Impressions
Active View: Impression Distribution (Not Measurable)
Active View: Impression Distribution (Not Viewable)
Active View: Impression Distribution (Viewable)
Active View: Impressions Audible and Visible at Completion
Active View: Impressions Visible 10 Seconds
Active View: Measurable Impressions
Active View: Not Measurable Impressions
Active View: Not Viewable Impressions
Active View: Viewable Impressions
AdLingo Fee
Adloox Fee
Adloox Pre-Bid Fee
Adsafe Fee
Advanced Ad Serving Fee
AdXpose Fee
Agency Trading Desk Fee
Aggregate Knowledge Fee
Audio Mutes (Audio)
Audio Mutes (Video)
Audio Stops (Audio)
Audio Unmutes (Audio)
Begin to Render Eligible Impressions
Begin to Render Impressions
Bids
Billable Cost
Billable Impressions
Budget Segment Budget
Card Clicks
Clicks
CM Post-Click Revenue
CM Post-Click Revenue + Cross-Environment
CM Post-View Revenue
CM Post-View Revenue + Cross-Environment
CM360 Post-Click Revenue
CM360 Post-Click Revenue + Cross-Environment
CM360 Post-View Revenue
CM360 Post-View Revenue + Cross-Environment
Companion Clicks (Audio)
Companion Clicks (Video)
Companion Impressions (Audio)
Companion Impressions (Video)
Companion Views (Audio)
Companion Views (Video)
Complete Listens (Audio)
Complete Views (Video)
comScore vCE in DoubleClick Fee
Conversions
Cookie Consented Floodlight Impressions
Cookie Unconsented Clicks
Cookie Unconsented Floodlight Impressions
Cost
CPM Fee 1
CPM Fee 2
CPM Fee 3
CPM Fee 4
CPM Fee 5
Creative Asset
Current Insertion Order Goal Value
Custom Fee 1
Custom Fee 2
Custom Fee 3
Custom Fee 4
Custom Fee 5
Data Fees
Data Management Platform Fee
DoubleVerify Fee
DoubleVerify Pre-Bid Fee
Earned Likes
Earned Playlist Additions
Earned Shares
Earned Subscribers
Earned Views
Engagements
Engagements (YouTube)
Evidon Fee
Expansions
First-Quartile (Audio)
First-Quartile Views (Video)
Floodlight Impressions
Fullscreens (Video)
General Invalid Traffic (GIVT) Clicks
General Invalid Traffic (GIVT) Impressions
Gmail Conversions
Gmail Post-Click Conversions
Gmail Post-View Conversions
Impressions
Impressions (Co-viewed)
Impressions (Co-Viewed)
Integral Ad Science Pre-Bid Fee
Integral Ad Science Video Fee
Interactive Impressions
Invalid Clicks
Invalid Impressions
Max Video Duration (seconds)
Media Cost
Media Fee 1
Media Fee 2
Media Fee 3
Media Fee 4
Media Fee 5
MediaCost Data Fee
Midpoint (Audio)
Midpoint Views (Video)
MOAT Video Fee
Nielsen Digital Ad Ratings Fee
Pauses (Audio)
Pauses (Video)
Platform Fee
Post-Click Conversions
Post-Click Conversions + Cross-Environment
Post-View Conversions
Post-View Conversions + Cross-Environment
Potential Impressions
Potential Viewable Impressions
Premium Fee
Profit
Profit Margin
Publisher Impressions
Regulatory Operating Costs
Revenue
Rich Media Custom Counters
Rich Media Custom Exits
Rich Media Engagements
Scibids Fee
Scope3 Pre-Bid Fee
ShopLocal Fee
Skips (Video)
Starts (Audio)
Starts (Video)
Store Visit Conversions
Targeted Impressions
Targeted Impressions (Line Item)
Teracent Fee
Third-Party Ad Server Fee
Third-Quartile (Audio)
Third-Quartile Views (Video)
Total Conversion Value
Total Conversions
Total Conversions + Cross-Environment
Total Cookies
Total Interaction Time
Total Media Cost
Total Users
Tracked Ads
TrueView: Views
TrustMetrics Fee
Unique Cookies with Impressions
Unmutes (Video)
Vendor Blocked Ads
View through Conversion
View-through Store Visits
Viewable Impressions
Vizu Fee
Watch Time (seconds)
YouTube: Views
Notes
Currency: Your report can only include one currency type: Advertiser, Partner or USD. Monetary metrics in Funnel use that currency. If the report includes more than one currency type, the data source fails.
Rates and averages: Funnel skips rate and average columns, for example Click Rate (CTR), Active View: % Viewable Impressions and Revenue eCPM. They don't stop your report from running, but Funnel doesn't import them. Calculate them in Funnel from the underlying metrics instead.
New fields in an existing report: If you add a field to a report that's already connected, Funnel doesn't backfill older data for that field automatically.
For the standard Display & Video 360 reports, see Display & Video 360 (DoubleClick Bid Manager): Dimensions and metrics.
API documentation
For full field definitions, see the Display & Video 360 Reporting API filters and metrics reference.
Change history
Age (Adjusted) and Gender (Adjusted) columns supported
From 16 Oct, 2026, Funnel reads the Age (Adjusted) and Gender (Adjusted) columns that Google now uses instead of Age and Gender. If Age and Gender were empty in your custom report, they fill in again.
Added Gender (Targeted)
From 6 Oct, 2026, custom reports can include the Gender (Targeted) dimension. Before this, reports with this column failed.
Added Active View: Audible and Background Impressions
From 21 Aug, 2026, custom reports can include the Active View: Audible and Background Impressions metric.
Added YouTube Ad Video dimensions
From 17 Apr, 2026, custom reports can include the YouTube Ad Video and YouTube Ad Video ID dimensions.
Added Placement (All)
From 10 Apr, 2026, custom reports can include the Placement (All) dimension.
Added content suitability dimensions
From 30 Mar, 2026, custom reports can include the Content suitability placement type, Content suitability placement name (group) and Content suitability placement name (details) dimensions.
Added Is YouTube TV
From 27 Jan, 2026, custom reports can include the Is YouTube TV dimension.