First off you choose your level of granularity. By default, campaign is selected.

For example: 

  • Selecting all of the "Level" check boxes means that you will get both Campaign + Ad Set as well as Ads into Funnel. 
  • Selecting Campaign will only give you Campaign level data.
  • Selecting Campaign and Ad will not give you Ad sets.


Breakdowns refer to the breakdown found in the Ads Manager interface.

We've selected a few of these that we know are compatible with each other. These are:

Not finding a breakdown you are interested in? Please contact support. We're interested in your use case!

Note: When selecting a breakdown, make sure it's compatible with your ad account. Example: Product ID only works with Dynamic Product Ads (DPA). If you select it when connecting an account containing some or all non-DPA:s, you will only see a subset of your data.

Attribution settings

Our connector downloads metrics based on attribution setting of your choice. By default, Facebook picks 28 Day Click and 1 Day View (Bottom right in the picture).

If you're looking to view your data with different Attribution window models or breakdowns, please create an additional source of the same configuration but with your desired attribution windows or breakdown settings.
doing this will give you multiple costs/clicks/impressions. Be careful when you're summarising. 

Ad/Creative settings

It's possible to download additional metadata of the ad creative, such as link. Tick the Ad Creative checkbox and the dimensions will be added in your account.

Maximum values

We currently have a limit on the size of values we handle. If a metric value for a row is larger than:

  • 9.2 * 10^18 for regular values
  • 9.2 * 10^12 for monetary values

That value is set to 0.

Available Metrics

It is important to note that Funnel will only download data for actual Facebook campaigns. This means that, for example, Likes registered on a regular non-boosted post will not be found in Funnel. Each Page Like, Post Share or pixel conversion must be associated with some form of paid advertising on Facebook. 

To view all the Facebook metrics that are available to you once you have connected your Facebook account to Funnel, head to the Metrics section and review the extensive list found there. Note: just because the metric is supported by Funnel, does not mean that you are necessarily registering any data for it in your Facebook account!

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