Transaction ID: A unique identifier assigned to each click event or transaction for tracking purposes.

Date: The calendar date when the click occurred.

Timestamp: The exact time when the click was registered.

Timezone: The time zone relative to Coordinated Universal Time (UTC) in which the timestamp is recorded.

Ad Name: The designated name of the advertisement that was clicked.

Ad Type: The format or category of the advertisement (for example, banner, text, video).

Ad ID: A unique identifier assigned to the specific advertisement.

Subcategory: A more specific classification within a broader category that the ad belongs to.

Market: The targeted market or audience segment for the advertisement.

Country: The country from which the click originated.

Currency: The type of currency used for any financial transactions related to the ad click (for example, USD, EUR).

UTM Source: A parameter used in URL tracking to identify the source of the traffic, such as a search engine or newsletter.

UTM Medium: A parameter that identifies the medium used, like email, CPC (cost-per-click), or social media.

UTM Campaign: A parameter that specifies the campaign name or identifier associated with the ad.

UTM Term: A parameter used to identify specific keywords or terms associated with the ad.

UTM Content: A parameter used to differentiate similar content or links within the same ad or campaign.

Link: The URL that the advertisement directs users to upon clicking.

CPC (Cost Per Click): The amount of money paid by the advertiser each time the ad is clicked.