If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Ranking Report
Date: The specific date when the ranking data was recorded.
Search Engine: The search engine (e.g., Google, Bing) where the keyword ranking was tracked.
Keyword: The search term for which the ranking position is reported.
Keyword Group: A category or cluster of related keywords.
Website: The domain or subdomain being analyzed.
URL: The specific page address that ranks for the keyword.
Position: The rank of the URL in the search engine results for the keyword.
Best: The highest position achieved by the URL for the keyword.
Competition: A metric indicating the level of competition for the keyword.
Average Monthly Searches: The average number of times the keyword is searched monthly.
CPC: Cost Per Click; the average cost advertisers pay for a click on ads targeting the keyword.
Page: The search results page number where the URL appears.
Type: The nature of the search result (e.g., organic, paid).
Snippet: A brief description or extract displayed under the URL in search results.
Local Searches: The number of searches for the keyword within a specific geographic area.
Estimated Daily Traffic: The projected daily visits the website receives from the keyword.
Top Sites Report
Date: The date when the top sites data was collected.
Search Engine: The search engine from which the top sites data was retrieved.
Keyword: The search term used to generate the top sites list.
Type: The category of search result (e.g., organic, paid).
Position: The ranking position of the URL for the keyword.
URL: The web address of the ranked page.
Title: The title tag of the ranked page.
Meta Description: The meta description tag of the ranked page.
Snippet: The description or summary shown in the search results.
Page: The search results page number where the URL is listed.
Keyword Groups: Categories or clusters to which the keyword belongs.
Visibility Report
Date: The date when visibility metrics were recorded.
Metric: Specific visibility metrics, which may include dynamic fields generated based on domains.
Landing Pages Report
Date: The date when the landing page data was collected.
URL: The address of the landing page.
Highest Rank: The best position achieved by the landing page across tracked keywords.
Keywords: The list of keywords for which the landing page ranks.
Best Position: The top ranking position the landing page has attained.
Visibility Score: A metric indicating the prominence of the landing page in search results.
Visibility Percent: The percentage of visibility the landing page has in search results.
Average Rank: The mean ranking position of the landing page across all keywords.
Click Share: The proportion of clicks the landing page receives relative to total possible clicks.
Estimated Visits: The projected number of visits the landing page receives from search traffic.
Top Keyword: The highest-performing keyword driving traffic to the landing page.
Searches: The number of searches conducted for the top keyword.
Keyword Difficulty Report
Project: The specific project or campaign associated with the keyword analysis.
Main Website: The primary domain being evaluated.
Keyword: The search term under analysis.
Keyword Groups: Categories or clusters to which the keyword belongs.
Search Engine: The search engine where the keyword's difficulty is assessed.
Position: The current ranking position of the main website for the keyword.
Global Difficulty: A metric indicating the overall competition level for the keyword across all websites.
Domain Difficulty: The difficulty score specific to the main website's domain for ranking the keyword.
URL Difficulty: The difficulty score specific to the main website's URL for ranking the keyword.
Content Score: An evaluation of the content quality and relevance on the main website concerning the keyword.
Search Intent: The primary purpose or goal users have when searching the keyword (e.g., informational, transactional).
Secondary Search Intent: Additional user intentions associated with the keyword.
Previous Search Intent: The historical primary search intent associated with the keyword.
Previous Secondary Search Intent: This refers to the secondary intent that users previously had when searching for a keyword before it changed. It helps track shifts in search behavior over time, indicating how user intent has evolved.
How to Request this Custom Connector
To request Advanced Web Ranking data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Advanced Web Ranking data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.