If your use case requires this data in Funnel, you can request it as a Custom Connector.
Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.
Market Trends Report
Dimensions:
Date: The specific date when the data was recorded.
Traffic Type: The category of traffic, such as paid or organic search.
Competitor: The domain or entity competing in the same market space.
Device: The type of device used for the search (e.g., desktop, mobile).
Search Term Group: A collection of related search terms categorized together.
Competitor Group: A set of competitors grouped based on specific criteria.
Whole Market: Represents the aggregate data across the entire market landscape.
Metrics:
Average CPC: The mean cost per click for ads within the specified category.
Average Position: The typical rank or placement of an ad or website in search results.
Frequency: How often a particular ad or search term appears over a given period.
Share of Clicks (%): The percentage of total clicks garnered by a specific competitor or search term.
Impression Share (%): The proportion of total impressions received relative to the potential impressions available.
Share of Spend (%): The percentage of total advertising expenditure attributed to a particular competitor or campaign.
Market Share by Groups and Locations Report
Dimensions:
Date: The specific date when the data was recorded.
Location: The geographical area where the search activity occurred.
Search Term Group: A collection of related search terms categorized together.
Device: The type of device used for the search (e.g., desktop, mobile).
Ad Type: The format of the advertisement, such as text ad, display ad, or shopping ad.
Competitor: The domain or entity competing in the same market space.
Metrics:
Estimated Impressions: The projected number of times an ad or search result is displayed to users.
Total Impressions: The actual count of how many times an ad or search result was shown.
Average Position: The typical rank or placement of an ad or website in search results.
Share of Clicks (%): The percentage of total clicks garnered by a specific competitor or search term.
Share of Spend (%): The percentage of total advertising expenditure attributed to a particular competitor or campaign.
How to Request this Custom Connector
To request Adthena data, submit a Custom Connector Request (see link here for instructions).
If you are interested in Adthena data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.