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How to request Apple News data in Funnel
How to request Apple News data in Funnel

Leverage your Apple News data to track engagement, optimize content, and refine ad strategies for a highly engaged iOS audience.

Kelsey Maynard avatar
Written by Kelsey Maynard
Updated yesterday

If your use case requires this data in Funnel, you can request it as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.


Channel Supply Report

  • Channel Name: The name assigned to the publisher's channel within Apple News.

  • Channel ID: A unique identifier for the publisher's channel.

  • Date: The specific date for which the report data is applicable.

  • Organization ID: A unique identifier for the organization associated with the channel.

  • Back Fill Impressions: The number of ad impressions filled by Apple's default ads when direct-sold ads are unavailable.

  • Direct Sold Impressions: The number of ad impressions filled by ads sold directly by the publisher.

  • House Impressions: The number of ad impressions filled by the publisher's own promotional ads.

  • Supply: The total number of ad opportunities available within the channel.

  • Back Fill Revenue (monetary value): The revenue generated from backfill ad impressions.

  • Currency (constant value from source definition): The currency in which revenue figures are reported, typically consistent across the report.


How to Request this Custom Connector

To request Apple News data, submit a Custom Connector Request (see link here for instructions).

If you are interested in Apple News data that hasn't been covered here, we would like to encourage you to connect with our Integration Engineering team by submitting a Custom Connector Request. They will be more than happy to explore the potential of obtaining additional data.

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