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How to request Facebook Reels data in Funnel
How to request Facebook Reels data in Funnel

Leverage your Facebook Ads (by Meta) Reels data in Funnel via Custom Connectors.

Kelsey Maynard avatar
Written by Kelsey Maynard
Updated over a week ago

The Facebook Ads (by Meta) API offers Reels data unavailable in Funnel's Facebook Ads Core Connector. If your use case requires this in Funnel, you can request it as a Custom Connector.

Custom Connectors and the Custom Connector Request feature are available in the following plans: Business and Enterprise. See our Pricing page for more details.

What Reels Data Can I Get


  • Description:

  • ID:

  • Title:

  • Updated Time:


The API offers aggregated insight metrics

  • Blue Reels Play Count: The number of times your reel starts to play after an impression is already counted. This metric counts reels sessions with 1 millisecond or more of playback. This metric excludes replays.

  • Post Impressions Unique: The number of people who saw your reel at least once, whether or not the person played your reel. This metric is different from impressions, which includes multiple views of your reel by the same person. This metric is estimated.

  • Post Video Average Time Watched: The average number of milliseconds your reel was played during a single instance of playing it, including time spent replaying your reel. Because this metric includes replays, the value can be greater than the total length of the reel.

  • Post Video Likes by Reaction Type: The number of likes on your reel.

  • Post Video Social Actions: The number of comments on your reel and the number of times your reel was shared.

  • Post Video View Time: The total number of milliseconds your reel played, including time spent replaying your reel.

How to Request this Custom Connector

To request Facebook Ads (by Meta) budget data, submit a Custom Connector Request (see link here for instructions).

Please Include the Following Information in your Custom Connector Request

  • Under "Where does the data come from?" enter "Facebook Reels"

  • The list of Facebook Data Sources Reels data is required for.

  • Permission to use credentials from Core Data Source for Custom Connector

For pricing questions or to request access to Custom Connectors please reach out to your Customer Success Partner or the Funnel Support team.

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