Funnel supports exporting MTA-attributed conversions and revenue data to external platforms to improve campaign performance. You can connect Funnel to platforms such as Google Ads using identifiers like the Google Click Identifier (GCLID).
These exports allow platforms to consume modeled attribution results instead of relying solely on their internal tracking logic, which often favors last-touch interactions.
Use cases for smart bidding and campaign optimization
MTA data can improve bidding strategies by replacing simplistic or platform-biased attribution models with data that reflects the full user journey. This enables more accurate evaluations of:
Channel effectiveness
Campaign-level ROI
Spend-to-conversion relationships
You can configure smart bidding algorithms to optimize against MTA-attributed conversions or revenue, ensuring that budget allocation aligns with actual performance across multiple touchpoints.
This is especially useful for high-volume campaigns where incremental improvements in bidding can lead to significant returns.
Recommended channels for MTA-driven optimization
Using MTA data is most effective for:
Channels with sufficient conversion volume, which provide a stable base for modeling and learning
Mid- and lower-funnel campaigns, where touchpoints are more measurable and consistent
Paid search and social channels, which support conversion imports and smart bidding based on custom data sources
When used appropriately, MTA enables you to feed high-quality signals into automated bidding systems, improving their ability to target the right users at the right time.