Note: Data Chat is a private beta feature and may have limitations or changes as it evolves. Reach out to your Funnel contact for feedback and support.
Copy and adapt these prompts to fit your specific data and analysis needs. Replace placeholders like channel names, date ranges, and metric names with your actual workspace data.
Learn more: For tips on writing effective prompts, see Best practices for Data Chat. For step-by-step instructions, see Getting started with Data Chat.
Performance overview prompts
Use these prompts to get a high-level view of your marketing performance:
Show me total spend, clicks, and conversions by channel for the last 30 daysGive me a performance overview of my Facebook Ads campaigns for the last 30 daysWhat's my overall marketing performance compared to last month?Show me my total spend and conversions across all channels this weekGive me a summary of my top-performing campaigns this monthWhat's my total ROAS across all channels for Q1?Show me spend, clicks, conversions, and ROAS for all my data sources
Channel comparison prompts
Compare performance across different advertising channels:
Compare ROAS across all my advertising channels for Q1Which channel has the highest cost per acquisition?Show me spend and conversions side-by-side for social media and searchCompare cost per click between Facebook Ads and Google Ads this monthWhich channel has the best conversion rate?Show me performance for Meta platforms onlyCompare ROAS for Campaign A and Campaign B onlyWhat's my spend for Facebook Ads and Instagram Ads, excluding other channels?Show me conversions for social media channels, not search
Trend analysis prompts
Analyze how your metrics change over time:
What's my impression trend for the last 7 days?Show me how my conversion rate changed over the past monthCompare my spend trends week-over-weekWhat's my click trend for the last 30 days?Show me my conversion trend month-over-monthHow has my ROAS changed over the past quarter?Show me daily spend trends for the last two weeksWhat's my impression trend compared to last month?
Campaign analysis prompts
Dive into specific campaign performance:
Show me my top 10 campaigns by conversionsWhich campaigns have the lowest ROAS?Compare performance metrics for all active campaignsShow me campaigns with spend greater than $5000Which campaigns have the highest cost per acquisition?Show me my top 5 campaigns by ROASCompare spend and conversions for Campaign A and Campaign BShow me campaigns created in the last 30 days
Ad group and ad-level prompts
Analyze performance at the ad group or ad level:
Show me my top-performing ad groups by conversionsWhich ad groups have the highest ROAS?Compare performance across all my ad groupsShow me my top 10 ads by clicksWhich ads have the lowest cost per click?Show me ad performance for my Facebook Ads campaigns
Metric-specific prompts
Focus on specific metrics:
Show me total spend by channelWhat's my total conversions this month?Show me cost per click across all channelsWhat's my conversion rate by campaign?Show me ROAS for each channelWhat's my total impressions for the last 30 days?Show me cost per acquisition by channel
Time period prompts
Analyze specific date ranges:
Show me spend by channel for the last 30 daysCompare this week's performance to last weekWhat's my performance for Q1 compared to Q2?Show me conversions for the last 7 daysCompare this month to last monthWhat's my spend trend for the past 90 days?Show me performance for January 2024
Filtered analysis prompts
Narrow down your analysis with specific filters:
Show me conversions for campaigns with spend greater than $5000What's my ROAS for social media channels only?Show me performance for mobile traffic onlyCompare ROAS for campaigns created in the last 30 daysShow me spend for Facebook Ads campaigns onlyWhat's my conversion rate for active campaigns?Show me performance for Meta platforms excluding Threads
Comparison prompts
Compare different dimensions or time periods:
Compare ROAS across my campaignsShow me spend comparison between this month and last monthCompare cost per click between Facebook Ads and Google AdsWhich channel performs better: social media or search?Compare conversion rates across all my campaignsShow me a comparison of Q1 vs Q2 performance
Ranking prompts
Find top or bottom performers:
Show me my top 10 campaigns by conversionsWhich channel has the highest ROAS?Show me my bottom 5 campaigns by ROASWhat are my top-performing ad groups?Which campaigns have the lowest cost per acquisition?Show me my top 3 channels by spend
How-to prompts
Ask questions about using Funnel features:
How do I create a custom metric?How do I filter data in Data Explorer?How do I save a chart to a dashboard?How do I export data from Funnel?How do I create a view in Data Explorer?How do I connect a new data source?
Custom calculation prompts
Request calculations or derived metrics:
Show me cost per conversion for each channelWhat's my total marketing efficiency ratio?Calculate ROAS for each campaignShow me conversion rate by channelWhat's my average cost per click across all channels?
Data mismatch prompts
Investigate discrepancies between Funnel data and platform data or compare data across sources:
Compare spend between Funnel and Facebook Ads for the last 30 daysShow me the difference between conversions in Funnel and Google AdsWhat's the discrepancy between clicks in Funnel and my platform data?Compare ROAS in Funnel vs the platform for Campaign AShow me data sync issues for Facebook Ads this monthWhat's the difference between impressions in Funnel and the platform?Compare cost per click between Funnel and Google Ads for the same periodShow me campaigns where Funnel data doesn't match platform dataWhat's the variance between conversions in Funnel and Facebook Ads?Compare spend totals across all my connected data sourcesShow me data mismatches for Instagram Ads campaignsWhat's the difference between my Funnel data and platform data for last week?
Tips for using these prompts
Replace placeholders: Replace generic terms like channel, campaign, or date ranges with your specific workspace data.
Combine prompts: Use follow-up questions to dive deeper into results from your initial prompt.
Be specific: Add more details to get more accurate results. For example, specify exact channel names or date ranges.
Use workspace terminology: Data Chat understands your workspace context, so use the exact names of your metrics, dimensions, and data sources.